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Free White Paper! Build a Brand Journalism Program

Cision

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience.

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White Paper: Want Content Success? Think Outside the Box!

Cision

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Native Advertising.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

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Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

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