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Free White Paper! Build a Brand Journalism Program

Cision

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend.

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White Paper: Want Content Success? Think Outside the Box!

Cision

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Native Advertising.

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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

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How Storytelling Connects Paid, Earned, and Owned Media

Onclusive

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function?

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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

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Marketing Communications

Onclusive

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.