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Free White Paper! Give Your Story Legs

Cision

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. More content does not garner more attention; relevancy does. Struggling to get eyes on your content? Guesswork should not guide a content marketing strategy.

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White Paper: Want Content Success? Think Outside the Box!

Cision

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently - Strategy

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

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PR Professional’s Guide to Content Marketing

5W PR

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content.

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5 Must-Have Types of Content Marketing

Cision

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

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Dispelling 6 Myths PR Sometimes has about Content Marketing

Sword and the Script

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

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The 5 Biggest Takeaways From Content Marketing World

Cision

Content Marketing World may be at a close, but that doesn’t mean our work is over. Over two short days, Content Marketing World brought the industry’s leading content marketing professionals together to learn, share and have fun with content. Want to create standout content? Harmonize the two.