PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. What is an “employees first” approach to internal communications?

Employee 125

Employee Internal International Storytelling 125

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

I never said this at the time, but now I can admit: I don’t really know what that means. Make the subject comfortable Journalism is about asking people questions, summarizing what they tell you, and knowing enough about the subject to put those answers in context. In our position, you don’t always know what you don’t know.

Interviews 296

Interviews How To Reddit Journalism 296

5W PR

JANUARY 26, 2024

What is Influencer Relationship Management (IRM)? Influencer relationships The meaning of influencer relationships goes beyond transactional partnerships. Influencer relationships involve ongoing engagement, effective communication, and shared values, creating a symbiotic alliance that resonates with the influencer’s audience.

Social Media 78

Social Media Media Storytelling Creativity 78

Onclusive

FEBRUARY 14, 2023

In this final post, we’ll be sharing how to authentically communicate your brand’s environmental sustainability goals and initiatives with the media and all stakeholders – the final, crucial piece of the puzzle. The challenge for every comms professional is what to communicate and when. If you do it right.

Reputation 195

Reputation Automotive Brand Branding 195

ImPRessions - Crenshaw Communications

JULY 18, 2023

Without a full understanding of what they aim to achieve, the PR holiday campaign can lack direction and focus. Or, is it a campaign to position a business as a caring member of the community? And, yes, it can be both, but multiple objectives can mean the goals are diluted and the budget is strained.

Examples 293

Examples Consumer Software Analysis 293

PR for Anyone

OCTOBER 25, 2023

If you’ve been following her on Instagram, you’ll know exactly what we mean – Diane Britt-Smith radiates positivity and exudes a contagious energy that’s hard to resist. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications.

Storytelling 130

Storytelling Airlines Film Energy 130

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Beyond the list of outlets, what I want to know is: What kind of business impact did that coverage have? it drove.

Measurement 195

Measurement Data Reputation Storytelling 195

Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

Communications 196

Communications Storytelling Groups Community 196

Cision

MAY 25, 2017

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? If Forrester (one of the most influential research and advisory firms in the world) is right, what does that mean for the future earned, owned and paid media? Owned Media Requires Great Storytelling.

Advertising 272

Advertising Advertising Storytelling Media 272

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. PR: “What are the chances that you’ll write about this pitch?” Journalist: “Not good” PR: “You mean not good like one out of a hundred?” Journalist: “I’d say more like one out of a.more.

Pitching 166

Pitching Storytelling Media Writing 166

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

What may be one company’s tier-three can be another brand’s tier-one. . Vertical outlets allow more in-depth and targeted storytelling, focus on stories that may be too complex for a bigger outlet, spotlight the C-suite executive bench and drive demand-gen efforts. When it comes to media, do you have a ‘wish list’?”

Media 310

Media Retail B2B Journalism 310

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. What do the responsibilities of PR really entail, though? Corporate Communications As companies grow, corporate communications become more important.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

MAY 13, 2020

It means that you’re working to answer the biggest questions of your buyers with the best answers. You should leverage thought leadership based on what your brand and its experts know that can provide some resolution to coronavirus-related challenges. The world is different, and so is your brand’s message.

Content Marketing 200

Content Marketing Marketing Storytelling Leadership 200

Stern + Associates

MARCH 3, 2023

March 4, 2023 marks an important anniversary not just in the history of the nation and of the world, but of the power of effective communication. But the “fear itself” line only works in the context of what else Roosevelt said. On that date 90 years previously, Franklin Delano Roosevelt was sworn in as President of the United States.

Communications 106

Communications How To Banking Government 106

Sword and the Script

SEPTEMBER 15, 2020

Staying “on message” is about staying on meaning. For example, a business identifies its key messages and then strives to incorporate those same messages across all their marketing and communications materials. But message is about meaning. Staying on message only requires sticking to the meaning.

Storytelling 124

Storytelling Survey Employee Examples 124

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” ” When readers encounter wordplay, they first evaluate the literal meaning of the words. When that doesn’t work, they seek alternative meanings. I’ve had it!

Tools 138

Tools Communications Storytelling Newspapers 138

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. What does that really entail, though? Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Reputation Crisis Communications 370

5W PR

MARCH 11, 2020

Marketing has always revolved around storytelling. Meanwhile, that storytelling is created by first coming up with a solid communications plan. That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages.

Communications 113

Communications How To Storytelling Product Launch 113

PRSay

FEBRUARY 16, 2024

Across airwaves and oceans, on flight lines and frontlines, Department of Defense (DoD) communicators are there, telling the story of America’s military. We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course.

Public Affairs 86

Public Affairs Communications Radio Television 86

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Here’s what’s most important to staying ahead of the game for PR teams today. A talent for spotting trends A sense of what’s emerging and what might be yesterday’s news is an attribute that’s hard to quantify, but few things are as important in PR. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. On the other hand, things can become tricky with startups if executives are unfamiliar with how a good communications program works.

Travel 100

Travel Education Storytelling Company 100

Cision

MARCH 22, 2017

How communicators can bring effective change to today’s media landscape. Today’s communicators are finding themselves stuck in ruts of all kinds when it comes to communicating the right message to the right audience. or “What was that even about?”. The key to this is knowing your audience, according to Annie Granatstein.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

What differentiates a powerful public relations program from one that’s just okay? “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. In our business, it means the blueprint or roadmap for how we’ll achieve PR or communications goals.

Strategy 265

Strategy How To Resources Employee 265

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. Here’s what happened next: The media boosted coverage, mostly around ChatGPT itself but also how the technology works, the risks, the influx of VC funding and more. Here is what our survey of 1,000 employed U.S.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Even in PR, an occupation that’s known as hard to scale and relatively labor-intensive, there are new opportunities to automate large parts of what we do. That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling.

Marketing 173

Marketing Storytelling Creativity Privacy 173

The Hoyt Organization

MARCH 25, 2024

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. Understanding these patterns and tailoring the communication strategy accordingly can significantly enhance the reach and impact of your organization’s messaging.

Healthcare 65

Healthcare Strategy Publicity Pharmaceuticals 65

Remote PR Jobs

SEPTEMBER 25, 2023

Or the brainstorming session where a colleague tells a 20-minute story about her cousin who had a similar problem but you have no idea what problem your coworker is talking about or what it has to do with your client. Here are seven storytelling tips from speechwriters that will help you get your point across.

Reddit 100

Reddit Storytelling Meeting Case Study 100

Landis PR

AUGUST 22, 2022

As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. As a strategic communications agency, we spend a lot of time working with clients to articulate the “why” of what they do. It’s what drives good storytelling.

Strategy 98

Strategy Product Launch Storytelling Agency 98

Stephen Waddington

JULY 14, 2021

The Institute of Development Studies has developed guidelines for inclusive storytelling. Natalie Orringe, head of communications and engagement, Institute of Development Studies Statues, the Royals, gender identity, rainbow flags. Subjects should have an active part in how their story is told.

Guidelines 171

Guidelines Ethics Study Community 171

ImPRessions - Crenshaw Communications

JUNE 22, 2021

What’s more, new platforms are popping up regularly. That means there’s greater potential for B2B brands to reach an engaged audience of business users. That means there’s greater potential for B2B brands to reach an engaged audience of business users. What kind of conversations take place on Clubhouse? Twitter Spaces.

B2B 405

B2B Social Media Media Instagram 405

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? But again, there’s fewer reporters than there used to be, which means a greater demand on the side of media outlets for original content.

Media Relations 105

Media Relations Media Storytelling Report 105

Prohibition

OCTOBER 13, 2022

It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. A brands voice starts by determining what the mission, values and personality of your brand are.

Storytelling 62

Storytelling B2C B2B Consumer 62

5W PR

FEBRUARY 19, 2024

This means companies have the opportunity to connect with consumer health concerns through messaging focused on authenticity, transparency, and a genuine commitment to customer well-being. What is consumer health Consumer health involves the well-being of individuals in relation to their consumption and lifestyle.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

NOVEMBER 23, 2020

At Wylie Communications, we’re getting ready for our 2021 Master Classes. That means that if you write at the 11th-grade reading level, then you’ll miss 97 percent of Americans. Most writers spend very little time getting ready to write, more time writing and the most time fixing what they’ve written. Cut through the clutter.

Writing 197

Writing Case Study Training Storytelling 197

Scott Public Relations

APRIL 9, 2021

My colleague Jeremy Church at WordWrite Communications in Pittsburgh (a fellow PRBI – Public Relations Boutiques International – member) shared some very astute observations about what this means for executors and communicators in the WordWrite Storytellers Blog.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. Look what I did! If a company’s media pitches, blog posts, and press releases read like the accomplishments section of a resume, they are probably just as fun to read — meaning, not at all.

SEO 178

SEO Storytelling Product Launch Measurement 178

PR in High Definition

APRIL 27, 2023

Quiet thriving essentially means making small changes, shifting your mental state and helping give you a positive outlook. For those in comms, what does this trend mean? Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. In particular, evaluate your values.

Employee 62

Employee Communications Reputation Measurement 62