Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

Cision

APRIL 11, 2015

Keep up on trends. Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Create list posts.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

As Arun Sundhaman writes in PRovokeMedia , “With consumer clients becoming increasingly focused on the per dollar value of their investment, budgets tightened, highlighting consumer PR’s profitability issues versus higher-margin areas such as healthcare and B2B. Meanwhile, B2B budgets have boomed.

B2B 242

B2B B2C Software Consumer 242

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. – Write a series or blog together. Influencer marketing creates trust. – Record a podcast episode.

B2B 191

B2B Social Media Radio Fashion 191

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 26, 2019

She did review it and ended up writing about it too. I’ve always found reporters value a PR person that can speak in commanding detail to technology, industry or trends because it’s an important part of cutting to the chase in evaluating a story idea. Myth 5: White papers are content marketing.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media. Writing a Press Release. Before you begin to write a press release, you must start out forming the goal that you have in mind for each statement.

How To 96

How To Writing Video Fashion 96

Cision

DECEMBER 12, 2015

Why Are You Writing? For Whom Are You Writing? To succeed in brand journalism, or any writing endeavor for that matter, you must know and understand your audience. Readers often proclaim loyalty to a particular news outlet due to a reporter’s writing style, the publication’s frequency or choice in covered topics.

Journalism 120

Journalism Brand Branding Writing 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Write down your objectives. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Write an outline.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Flack's Revenge

JANUARY 12, 2021

Analysts sit at the intersection of customers and competitors and they follow market trends. Read what they write and understand their research agenda to understand their thinking. And for them to help amplify brand and messaging almost always involves investment in white papers, webinars, custom research, etc.

Industry 156

Industry Enterprise Trends Technology 156

Cision

JUNE 2, 2015

Turning Data Into Trends. At Relevance, we call this a trends assessment. A trends assessment goes beyond keyword research and search volumes to better understand the dialogue happening in your space and, ultimately, how your brand can find a voice in the conversation. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. Trends and public-domain data seemed to back our theory, so we developed relevant questions, and the media found our results compelling. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Podcasts are increasingly part of that trend. Did you know?

Technology 170

Technology Publicity Software Pitching 170

wiredPRworks

MAY 23, 2022

Before I looked at the other entries, I decided to write up a Top 10 Ways to Quickly Become a LinkedIn Expert entry that won second place, and became a popular post on Wired PR Works. In the features area, post a report or a white paper based on your LinkedIn community’s experience. But, I wanted to delete my entry.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed.

Survey 60

Survey Trends Marketing B2B 60

Cision

DECEMBER 1, 2015

I used the second-highest trending hashtag on Twitter at the time and crafted a tweet that fit the audience. I almost never write anything down. Get our free white paper today! I ’ ll write specifically about this later this month, if you would like, because I could talk for days about content creation.

How To 120

How To System Writing Twitter 120

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. For example, analyzing top-performing posts within an industry will uncover apparent trends. Owned content. SHIFT has the solution: SCALE.

Data 92

Data SEO Guidelines Advertising 92

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

JANUARY 8, 2019

Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 2) Predictions and reaction to trends. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper.

B2B 78

B2B Media eBook Interviews 78

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.”

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Cision

MARCH 30, 2015

You can find content related to your business, such as industry trends and statistics, tips and how-tos, informational or entertaining videos, or community-related sources to curate.” Get the tips you need with our white paper! Get our free PR tech white paper now! Leverage your distribution channels.

Google 120

Google Measurement Content Marketing Engineering 120

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Her team receives the data and then releases a study or white paper detailing any notable trends in her client’s industry.

Data-Driven PR 60

Data-Driven PR Data Software Analysis 60

Critical Mention

SEPTEMBER 10, 2019

If you’re not sure where to start, we recommend investigating the trends and patterns of your competitors. Also, other great resources to add to your website are eBooks, case studies and white papers. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Reputation 60

Reputation Case Study Mobile eBook 60

Bianchi Biz Blog

SEPTEMBER 26, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Now, in addition to writing and shooting video, I have the pleasure of working with more than 40 female writers, most of them new to automotive. It was a thrill to land a story like that, but the nature of news can lead to burnout.

Meeting 75

Meeting Automotive Media Journalism 75

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. to succeed in “different” requires fine tuning, perhaps for eternity, the dynamics between channel, quality and scale.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Onclusive

SEPTEMBER 20, 2017

It could be when a potential customer requests a demo via a lead form on your website, invites a friend to sign up through a referral program, completes a purchase, or writes a review. a white paper or blog post on their own site) are actually producing more conversions or actions than a placement on TV. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. cancel culture, cyberbullying, etc) – these topics and trends are adapted and evolved over the years as well. When I started teaching social media back in 2011, it was all new and everyone was jumping on board with the trends and platforms. Think about it.

Social Media 88

Social Media Media Resources Creativity 88

Beyond PR

APRIL 19, 2016

A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing.

Social Media 40

Social Media Marketing Media Nonprofit 40

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence.

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

NOVEMBER 29, 2016

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts. Re-write white papers as long form contributed articles.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

SEPTEMBER 17, 2019

I didn’t set out to write a briefing on a martech product – I strive to reserve these efforts for PR technology – but it just sort of happened. For example, you can add an RSS feed from your favorite blog or manually upload your latest white paper. The company has 19 five-star reviews on G2 Crowd at the time of this writing.

Marketing 75

Marketing System Analytics Content Marketing 75

Critical Mention

MARCH 13, 2019

I started writing the blog in 2009, and the speaking and books followed on not too much later. They were thrilled that two of their dream clients had downloaded a white paper, giving them access to their email address. In a world full of negativity, I want everything I write to be positive and helpful—and not divisive.

Interviews 65

Interviews B2B Measurement Blogging 65

Beyond PR

MARCH 23, 2016

Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40