Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 144

B2B Study Consumer Report 144

Cision

DECEMBER 29, 2015

You’ll need to embrace the trends of tomorrow to stay ahead in the game. So if you’re the curious kind, we present to you the innovative, upcoming trends in the world of content marketing to help you deliver maximum value and minimize the impact of the ever-changing and demanding market. Interactive Storytelling.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Stern + Associates

JANUARY 3, 2024

The beginning of a new year is a time when many consulting firms release annual research reports and other types of thought leadership on trends, challenges and solutions relevant to the vertical industries they serve. the landscape in any given industry has become more crowded and the information at hand has become less differentiating.

Leadership 62

Leadership Conference Data Report 62

5W PR

MARCH 26, 2024

Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Explore the landscape of current trends, tackle pressing challenges, and shine a light on our company’s deep-seated expertise.

Strategy 78

Strategy Privacy Financial Guidelines 78

Cision

OCTOBER 29, 2015

Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Contently - Strategy

SEPTEMBER 20, 2022

Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends. Stay up-to-date on content marketing trends, insights, and news.

Social Media 73

Social Media Ethics Trends Viral 73

Cision

SEPTEMBER 10, 2015

We decided to take a look at four major emerged, emerging, or horizon trends and how they’ll affect the sector. Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerged Trends. Emerging Trends .

Trends 120

Trends Mobile Web System 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

Deirdre Breakenridge

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Cision

APRIL 11, 2015

Keep up on trends. Stay in-the-know by setting up Twitter lists, searching trending hashtags and topics on Facebook, or by using a news aggregator such as Feedly to see the latest news from all of your favorite industry blogs. Use trending topics to get ideas for your blog posts or white papers. Create list posts.

Content Marketing 120

Content Marketing Trends Analytics Facebook 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Americans in particular are demanding greater security through EMV chip card technology.

Financial 120

Financial Brand Branding Mobile 120

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 174

Reddit Software B2B Technology 174

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Think about trends. The answer is brand journalism. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

ImPRessions - Crenshaw Communications

JUNE 18, 2019

It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. And as with key tactics, they’re reviewed and revised regularly to reflect changes or to incorporate trends or new developments. They involve tailored messages. Here, less is more.

Strategy 220

Strategy Measurement Advertising Advertising 220

Flack's Revenge

FEBRUARY 3, 2021

PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand. It’s similar to a seasoned detective who can enter a crime scene and know right away that something doesn’t seem right, or an experienced investor who can spot a coming trend before anybody else.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

FEBRUARY 26, 2019

I’ve always found reporters value a PR person that can speak in commanding detail to technology, industry or trends because it’s an important part of cutting to the chase in evaluating a story idea. Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. The founder should be contributing to the latest industry scholarship by penning insightful white papers , which offer the opportunity to take a well-differentiated point of view on a topic of interest.

Leadership 149

Leadership B2B Tools Conference 149

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Retail Technology 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. Hence, heartbreak. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Cision

DECEMBER 5, 2015

Get our free white paper now! Above all, brand news hubs, like traditional newsrooms, must focus efforts on current trends or events when posting new content. See what seven leaders in brand journalism have accomplished! Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends. Some will be service pieces that offer tips or tools.

B2B 147

B2B Leadership Customer Service eBook 147

Flatiron Communications

FEBRUARY 1, 2024

I then ventured over to my client’s website and grabbed the content from the last two industry white papers his company had produced. What does the CEO think of this trend in the industry? I was lucky to have the audio of the CEO’s six most recent media interviews, which I transcribed using my Otter.AI Now the fun begins.

Google 28

Google Government Journalism Industry 28

Cision

AUGUST 14, 2015

Our latest white paper, “Integrating Travel Technology Into the Customer Experience” details how consumers are responding to the latest in travel technology by focusing on three phases of travel: planning and booking, getting there and the destination experience. Click here for your free white paper. Open-Door Policies.

Travel 120

Travel Technology Hotels Mobile 120

5W PR

JUNE 27, 2022

Most companies these days have to stay ahead of any industry trends and developments to get a competitive advantage in their respective markets. The companies in the industry can create studies, white papers, and surveys to present to the public and more helpful information that other businesses can benefit from.

Company 88

Company Strategy Publicity Advertising 88

Cision

JUNE 2, 2015

Turning Data Into Trends. At Relevance, we call this a trends assessment. A trends assessment goes beyond keyword research and search volumes to better understand the dialogue happening in your space and, ultimately, how your brand can find a voice in the conversation. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Get our free white paper today! My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating. It builds interest, drives views and creates a loyal following.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Flack's Revenge

JANUARY 14, 2016

When a buyer wants to learn about virtually any product or service, an internet search yields thousands of results, including online articles, videos, white papers, blogs, and social media posts. ” I alluded to this trend in my recent Entrepreneur piece : “Who even sees or reads [tech news] stories?

B2B 120

B2B Media Relations Media Social Media 120

PR Fuel

MAY 19, 2022

You want to show your relevance by being a part of current issues and industry trends. If you are developing with the news, you have a better chance of being picked up than if you are more of a rogue distraction from current trends. You cannot waste the journalist and reader’s time on the unnecessary, flowery text.

How To 100

How To Writing Video Fashion 100

Cision

DECEMBER 12, 2015

Focus on breaking news and emerging trends, and visitors to your news hub will not only come back for more, but also identify your brand as the industry leader. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line.

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 16, 2015

Look for trends and patterns. View our latest white paper. Does one influencer rise above the rest when it comes to certain topics? What about seasonality? Are some influencers more “influential” during a specific time period? Do they crest when at an event like IBM Insight 2015 or CES? Add the Human Element.

Data 120

Data Software Analysis Instagram 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But simply seizing upon the trending data at hand without human analysis is dangerous. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

MARCH 25, 2016

Scott looked primarily at mentions of shark bites referencing the state as well as how social was affecting booking trends for the coast’s beach rentals. Get our free white paper today! Want real-time crisis communication tactics? What should be done?

Brand 120

Brand Branding Crisis Communications Crisis 120

Cision

APRIL 21, 2015

Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Featured Trends word of mouth marketing' Treat them with respect, and they’ll send floods of new business through your doors. Want to make word of mouth work for you? Featured Image: Ricky Thakrar ( Creative Commons ).

Marketing 120

Marketing How To Employee Advertising 120

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

More importantly, an important white paper, study, or other long-form content can be used for months or even years to attract prospects, as long as the topic is reasonably “evergreen” and it’s promoted properly. Like the narrower topics and keywords, this one is counterintuitive for many PR professionals.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120