Sword and the Script

NOVEMBER 23, 2021

” That anecdote is included in the social proof section of Dr. Robert Cialdini’s new and expanded edition of Influence: The Psychology of Persuasion. That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S.

Leadership 145

Leadership B2B Study LinkedIn 145

Sword and the Script

JULY 13, 2021

When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications. Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators.

Communications 161

Communications Survey Education Leadership 161

Sword and the Script

MARCH 22, 2022

Along with influence, 72% of communications leaders also say their teams are larger than a year ago, however, staff resignation rate is alarming – analysts point to a lack of flex work options. According to Gartner, 83% of communications leaders surveyed say their influence among the c-suite has grown.

Survey 95

Survey Communications Employee Technology 95

NewsWhip

OCTOBER 13, 2022

And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. . And while the game divides us into fierce, team-loving tribes, a love of the game also unites Canadians like nothing else. . Guest blog by Lloyd Rang, a Canadian communications and crisis management expert.

Brand 148

Brand Branding Sports Crisis 148

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals.

Software 85

Software Internal International Pitching 85

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Influencer engagement. click any image for higher resolution) 1.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

JULY 27, 2021

For example, when a task gets harder in business, most leaders make a change or strive to do something different. On the other hand, they could also cut the program entirely. The media relations struggle is real. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. Try our services.

Media Relations 172

Media Relations Media Pitching Survey 172

Sword and the Script

AUGUST 1, 2022

The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. It’s hard to predict.” Taken more seriously by the C-Suite.”.

Survey 129

Survey Communications Measurement Internal 129

Sword and the Script

AUGUST 4, 2020

Think: bloggers, influencers, podcasters and so on. >>> Shameless plug: I’ll be presenting a session, along with Ned Lundquist, at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter. Over time, the digital community warmed to the term again. At the same time, the words vendors use have shifted.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

NOVEMBER 3, 2020

The challenge is unless the show also publishes show-notes or a transcript, it’s easy to miss a mention. The challenge is unless the show also publishes show-notes or a transcript, it’s easy to miss a mention. That specialty comes with additional tools that will also be useful for podcasts. Separately, Cision said it’s Falcon.io

Instagram 136

Instagram Technology Resources Employee 136

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Focus on 20% of reporters.

Media Relations 110

Media Relations Media Survey Pitching 110

ImPRessions - Crenshaw Communications

JUNE 12, 2018

5 who shaped today’s PR business. 5 who shaped today’s PR business. ” He used a blend of psychology and media savvy to influence public opinion. Like other PR men who would follow, he started by doing propaganda work for the U.S. Lee also proposed to John D. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Cision

SEPTEMBER 24, 2015

Cision’s report, “Planning Travel: What Drives Travel Decisions,” analyzed social media posts from millennials, as well as other key travel audiences, to determine what factors influence their travel decisions. It makes sense for travel providers to target U.S. It makes sense for travel providers to target U.S.

Travel 120

Travel Hotels Mobile How To 120

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. Users can track direct and indirect brand mentions, hashtags, influencers and keywords, keep tabs on competitors and industry trends, gather key consumer insights, and discover the most relevant and engaging influencers.”.

Software 152

Software Tools Print Technology 152

Flack's Revenge

OCTOBER 22, 2014

Companies that are trying to sell their core technology into these markets want the media to highlight their products and news there, just like they do here in the U.S. You pay the reporter and you get coverage. While there is no denying government influence over the media, censors will simply not care about most tech vendor news.

Government 214

Government Agency Mobile Technology 214

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Give our services a try.

Pitching 88

Pitching Report Software Survey 88

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales. Try our services.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Proven business value. 90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly.

Communications 120

Communications Crisis Internal International 120

Deirdre Breakenridge

MARCH 8, 2017

Content is also the starting point in building relationships with your different publics, whether they are your customers, influencers, journalists, analysts, or other stakeholders. She’s developed and executed strategic campaigns for some of the biggest names in business such as Yahoo!, On Wednesday, March 22 nd , at 8:30 p.m.

Radio 170

Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there.

Mobile 156

Mobile Local Technology Trends 156

Newsfile

FEBRUARY 27, 2024

In today’s fast-paced digital landscape, the power of a well-distributed press release is undeniable. Did you know that press releases shared through giants like AP and Reuters can reach millions around the globe in an instant? This vast reach can significantly sway market trends and consumer interests. So, where should your press releases go?

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Business Wire: U.S. Business Wire: U.S. PR Newswire: U.S. >>> Did you know? . >>>

Financial 88

Financial Video Survey Google 88

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. (the ” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Cision

SEPTEMBER 21, 2017

If you have, you’ve probably defined the relationship as strictly business. If you have, you’ve probably defined the relationship as strictly business. “I We currently have more than 4,000 websites and online destinations receiving our U.S. I pay them to distribute my press release and they do it. I’ll be honest. relationship.

Training 185

Training Healthcare Guidelines Industry 185

Bianchi Biz Blog

MARCH 18, 2021

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. This gives the report focus.

Report 79

Report Company Data System 79

Critical Mention

JANUARY 3, 2019

From going to prison to becoming the CEO of Front-Line Bribery LLC, you’ve completely turned your life around and recently cited as Thompson Reuters Top 50 social influencers in Risk, Compliance and Regtech in 2018. When I came home in 2013, I did not have a business model or consultancy practice. Q: Your journey is quite inspiring.

Interviews 105

Interviews Ethics Government Internal 105

Cision

AUGUST 16, 2016

My ultimate goal is to use my background as an anchor/reporter to help tell the stories of my clients in compelling, visual ways and to help them gain the coverage and exposure they seek. How has your background in journalism influenced your abilities in PR? Moving around effectively in the media industry can be daunting.

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. To put it another way, predictions are equal parts analysis and aspiration.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 15, 2021

Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and the language they use to express all of those things. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 116

Survey B2B Marketing Interviews 116

Mindful Marketing

JANUARY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.

Local 80

Local Corporate Insurance Insurance 80

Bianchi Biz Blog

NOVEMBER 9, 2020

Consider that: The number of bona fide independent media outlets is declining – in the U.S. the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Cision

JANUARY 4, 2016

Are you sharing a video to drive traffic to your business? If you are using the content “for purposes such as criticism, comment, news reporting, teaching (including multiple copies for classroom use), scholarship, or research,” then according to U.S. You need to consider each situation on a case-by-case basis. Who created it?

Video 120

Video Creativity Blogging Resources 120

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). Last week, I shared my news that I’ll be teaching social media at the University of St. But, the truth is, young minds are kicking ass!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Topics covered will include earned versus paid media, the role of influencers in PR, the importance of aligning the comms function with other disciplines and much much more.

Media 202

Media Storytelling Technology Data 202

Cision

DECEMBER 16, 2016

In September, Poppy MacDonald joined POLITICO U.S. My first role in communications was serving as press secretary for U.S. My first role in communications was serving as press secretary for U.S. as their new president. How did you get your start in communications? . Senator Ron Wyden. What do you like least?

Policies 120

Policies Ethics Journalism Leadership 120

Bianchi Biz Blog

DECEMBER 2, 2020

In this post, we highlight some of the top mobility trends of interest to reporters, as identified in gathering our 100+ Meet the Media profiles. So, straight from some of the top U.S. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life. Ford Motor Co.

Mobile 73

Mobile Trends Automotive Technology 73

Barokas

MAY 14, 2018

Questions ranged from, “How do you sustain a business model in which users don’t pay for your service?” However, with the 2016 U.S. election and cases of fake news influencing its results, it’s pretty hard to deny that foul play took the form of artfully targeted articles made of lies. However, with the 2016 U.S.

Facebook 79

Facebook Twitter Social Media Instagram 79