Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. The terms of the deal were not disclosed.

SEO 132

SEO Content Marketing Marketing Software 132

Solo PR Pro

MAY 11, 2021

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term. 5 solo PR pros advise on crisis communications.

Crisis 115

Crisis Crisis Communications Exercises Communications 115

Newsfile

JUNE 28, 2023

Public Relations & Reputation Management: Keep track of what is being said about your company. This includes either posts where your company name is tagged ( @mentions ) or posts where your company name is mentioned without tagging. But, what if someone mentions your company name without tagging?

Media 52

Media Analytics Radio Google 52

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. Real-time risk management | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2017

Most companies and public institutions take their reputations very seriously, so it’s sometimes puzzling when you analyze PR winners and losers at this time of year. First Linton tags the designers of each piece of her posh wardrobe while returning from a trip on a government jet, triggering an Instagram spat and social backlash.

Study 195

Study Groups Reputation Twitter 195

Presspage

MARCH 27, 2017

We've completed several updates to PressPage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage. Media Manager. The Media Manager has also benefited from a number of recent upgrades. The link and text for unsubscribing can now be customized.

Report 60

Report Data Reputation Examples 60

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. ROI (99%), inflation (98%) and pressure for profit (97%) are among the 33 comms issues keeping CMOs and brand managers up at night writes the Bulldog Reporter.

Survey 146

Survey Software B2B Pitching 146

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile – no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Just like that “cringey” tagged photo from middle school on your Facebook profile- no one wants a bad review online or negative comment about their business circulating online. Especially when they are not even true!

Reputation 40

Reputation Media B2B Web 40

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Odds are, you already know who your stakeholders are.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

OCTOBER 3, 2016

Brand reputation management is a critical part of any PR strategy. When you see spikes, an alarm should go off in your head that tags that as an opportunity. Find someone in the Purchase or Advocacy stage? Those are clients – put them in an advocacy program to keep them coming back for more. Track Sentiment.

Software 0

Software Comparison Media System 0

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. You need to have solid media relations skills, have managed talented PR executives before. Experience of managing junior team members.

Agency 54

Agency Creativity Hotels Social Media 54

Polaris

JUNE 24, 2016

The price tag of these attacks is staggering. These are words to live by when it comes to issues management and crisis communications. Distribute briefing documents to everyone in your company who interacts with customers, including your customer service team, social media community managers, sales force, and switchboard operators.

Communications 119

Communications How To Crisis Survey 119

Cision

MAY 12, 2017

Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. This will push down negative results and bring positive results high in the SERP and help in crisis management. Use them to spread positive news about your firm. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Cision

MAY 18, 2015

The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Stuart Bruce

MARCH 8, 2017

This statistic is in stark contrast to the fact that 77% claim that ‘strategic management’ is a key skill they look for. Evaluation isn’t just something you tag on the end so you can show how successful you’ve been so you can justify your budget or salary.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

How To 104

How To Fashion Banking Industry 104

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Presspage

JANUARY 17, 2018

“If you’re doing what’s most natural and right for your readers,” says Jared Hoffmann, digital marketing manager at Children’s Mercy Kansas City , “that’s in Google’s best interest as well.” ” Use tags that enable voice searches. ” Here are some tips.

SEO 60

SEO Engineering Mobile Pitching 60

Konnect Agency

APRIL 20, 2021

An unexpected event, combined with social media’s immediacy, makes crisis communications and reputation management even more critical. Enlist someone from your crisis management team to review these statements and pages frequently, so they don’t become outdated and useless when you need them.

Crisis 52

Crisis Brand Branding Crisis Communications 52

Sword and the Script

JANUARY 12, 2021

I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Most of the reputable services mark links sent over their network as “no follow.” I recommend using a reputable press release service, like those mentioned here to keep it clean.

Financial 89

Financial Video Survey Google 89

Critical Mention

MARCH 27, 2019

Meta tags and image descriptions: You need to optimize all of your pages with keyword-rich meta descriptions, image tags, etc. You can also use these metrics as a crisis management tool to prevent or mitigate a communications crisis and protect your brand’s reputation and credibility.

Strategy 61

Strategy Marketing SEO Social Media 61

Sword and the Script

JULY 6, 2021

In a marketing email, ResponseSource said it’s shutting down it’s curated list of media requests submitted on Twitter and tagged with the hashtag #journorequests. The feature is “baked-in” to the MLS offering – and MSL manages the engagements with any prospective customers that want it. The Onclusive relationship is directly with MSL.

Pitching 89

Pitching Report Software Survey 89

Rock the Status Quo

MARCH 30, 2015

It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

JULY 14, 2017

Allow brands to understand what you are asking of us — time, gas to the store for recipe creations, ingredients, batteries for toys, etc … When a reputable blogger asks for higher value or paid package, the brand can budget and you don’t have to come back with a “sorry, they can’t.”

Pitching 66

Pitching Real Estate How To Twitter 66

Contently - Strategy

SEPTEMBER 20, 2022

Putting content in quotation marks, mentioning the original author in the text, and tagging their account page is a great way to provide transparency and citations. This is a great example from managing editor Benjamin Freed on Twitter. When you do, make sure you clearly attribute the original creator. Look at the optics.

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

JUNE 18, 2019

2) I help our executives and sales leaders convince their audience why they should trust our firm to manage their assets.”. 19) “I write stories for our magazine and newsletters, manage the print production and put them on our website.”. 28) “I build my clients’ reputations by telling their stories via the media.”.

Employee 148

Employee Print Writing Survey 148

David PR Group

OCTOBER 9, 2014

All those meta tags and descriptions are not for naught, but they are less important than you thought. The post If You Think Your Audience Is an Algorithm, You’re Doing it Wrong appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. –John.

SEO 94

SEO Google Storytelling Writing 94

Solo PR Pro

JANUARY 7, 2019

Find other keywords to explain and tag your topic, so it aligns with how people search for it. Crisis Management in the Digital Age. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. View the webinar now and get ready to wow your clients.

Trends 45

Trends Google Crisis Management Data 45

Waxing UnLyrical

AUGUST 14, 2013

Among the range of organizations we’ve worked with to leverage the advantages of the automated content management and workflow efficiency are United Way, the Cleveland Indians, Michigan State University, Harley Davidson, and Wendy’s, just to name a few. Press agents have a lot riding on their shoulders.

Big Data 81

Big Data Government Local Data 81

David PR Group

AUGUST 4, 2014

We need to seek them out, manage them, sometimes pay for them and often create our own. ” However, many media outlets offer distribution channels which are not traditional public relations opportunities (meaning not free), but they aren’t traditional advertising either, though they do have a price tag. –John.

Television 75

Television Storytelling Groups System 75

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most progressive public relations professionals will improve their influencer management and analytics capabilities this year. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

Karen Freberg

AUGUST 9, 2020

I am not sure it warrants the hefty price tag of $90k. To put things into context w/ the rise of #SMprofs I have created and managed a community of social media professors for the past four years, and this community of #SMprofs has grown tremendously over the years. Below is a screen shot of their conference.

Conference 96

Conference Education Groups Community 96

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Beyond PR

MAY 12, 2017

Also, optimize the content on your own website by using “amp tag” to speed up your website and make it rank high on mobile searches. This will push down negative results and bring positive results high in the SERP and help in crisis management. Use them to spread positive news about your firm. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

David PR Group

JANUARY 4, 2016

The credibility boost from media placements is a real thing, for example, though hard to put a price tag on. The post Communications Strategy 101: Get your GAME on appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. And don’t underestimate intangibles. Happy New Year!

Strategy 40

Strategy Communications Real Estate Insurance 40

PR Conversations

OCTOBER 29, 2015

We may sometimes look at mid-career developments and moving into management positions. The job was much more about strategy and direction, reputation management and helping clinicians and managers in the early 1990s realise that communications was a beneficial – nay essential part – of public services.

Publicity 40

Publicity Local Training Education 40