Stern + Associates

FEBRUARY 16, 2024

Political backlash as well as some stakeholder disengagement have made DEI seem more controversial to some, with the consequence that investment in such initiatives has taken a backseat and executives are often less willing to talk publicly about them. But what’s interesting is that these programs, for all the backlash, continue.

Communications 104

Communications Ethics Corporate Conference 104

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Through platforms like Discord, we’re already seeing the beginnings of more meaningful dialogue” between PR and editorial, Patrice says. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality. One example?

Trends 333

Trends Industry Government Data 333

Onclusive

DECEMBER 1, 2021

In the past, evaluating ROI for media monitoring was much more challenging than, say, for demand generation or even SEO. Onclusive is leading the industry with an average time to ROI within 12 months, and 78% of our customers see ROI in 12 months or less: How do Onclusive’s customers achieve such a fast ROI?

How To 397

How To Software Media Analytics 397

PRSay

NOVEMBER 1, 2022

Nearly a third of employees have become less engaged with their work, new surveys find. But while many employees report feeling less committed to their jobs, they’re still working hard, they say. More women, millennials and individual contributors say their mental health has decreased, The Conference Board finds.

Survey 100

Survey Employee Conference Leadership 100

PRSay

NOVEMBER 12, 2021

Some people are less literate than others. The best reading level for health information is 5 th grade, say researchers Michael D. And people with high literacy skills are less likely to be blue-collar workers than those with lower skills. The average U.S. adult reading level is 8th grade. Is your audience average?

Mobile 201

Mobile Education Writing Engineering 201

Sword and the Script

FEBRUARY 20, 2024

I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. So, says Propel, which provides PR software. 56% say their teams are “very aligned” while 42% say “somewhat aligned.” Just 2% say they’re not aligned at all. Is that good? See our services.

Report 106

Report Publicity Marketing Pitching 106

ImPRessions - Crenshaw Communications

MARCH 15, 2023

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. What do they say?” This exercise makes the solution feel less abstract, and it helps the reader feel empowered to get moving on it right away without disrupting their entire day.

Construction 294

Construction Pitching Exercises B2B 294

PRSay

JULY 28, 2021

No wonder Jakob Nielsen says, “The phrase ‘mobile usability’ is pretty much an oxymoron.”. When your web visitors are reading on mobile, they: Devote less attention to your message. Readers pay less attention to your page when they’re on their phone screens than while using their laptops or desktops.

Mobile 199

Mobile Web Writing Training 199

ImPRessions - Crenshaw Communications

AUGUST 31, 2023

.” With session topics like “ How to Scale >2x/Yr ARR with Low Budgets and Lean Ops ” and “ What the Top Founders Do Better to Scale Even Now ,” expect the trend of “doing more with less” and themes of an unpredictable market and tough economy to be a large part of the “how to scale” conversation at SaaStr this year.

Leadership 182

Leadership Creativity Trends Resources 182

Communications Conversations

SEPTEMBER 14, 2022

However, 51% of consumers said less than half of brands create content that resonates as authentic. When asked which type of content most impacts purchase decisions, consumers had this to say: Just 13% preferred brand content to a whopping 70% who preferred the far more authentic user-generated content. This is just one study.

Brand 215

Brand Branding Instagram Video 215

Sword and the Script

JULY 26, 2022

Suddenly marketing departments have to figure out how to get the same bang for a lot less buck. You find a publication and say, “Hey, there’s a pretty wild trend happening in your field. By contrast, less than half of people trust paid media. In a recession, people may be buying less, but they are still reading.

Media 170

Media Pitching Agency Guidelines 170

PRSay

DECEMBER 17, 2020

More than half say that, given the choice, they would continue working from home even after the pandemic ends. Three-quarters of those now working from home say they have the technology, equipment and workspace they need. In Pew’s surveys, a majority of workers say their job responsibilities cannot be carried out from home.

Survey 190

Survey Employee Video Education 190

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2021

For example, “DATA: 42% say AI will not take over.” For example, a less compelling subject line would be “According to MIT, experts say AI won’t take over in the next decade.”. What makes them pause to read one is a smart and thoughtful subject line. Keep it short and simple. Winning pitches are engaging, timely and succinct.

Pitching 193

Pitching Writing Media Advertising 193

Maxim Behar

APRIL 11, 2024

But the second war is no less terrifying – the information war. In practice, since 1945, for the first time, there have been devastating military actions in conditions of fake news, boundless propaganda, outright lies, and entire platforms that influence entire nations, not to say completely deceive them.

59

59

Agility PR Solutions

AUGUST 7, 2023

As the AI age threatens to reshape the workplace into a less collaborative, more isolated environment, many younger employees foresee a bleak, lonely worklife in their future, with only their generative AI programs to share their days—and learn from.

Employee 78

Employee Corporate Trends Publicity 78

Sword and the Script

MARCH 26, 2024

Finally, a whopping 90% of “decision-makers and C-suite executives say they are moderately or very likely to be more receptive to sales or marketing outreach from a company that consistently produces high-quality thought leadership.” Further, just 15% say “the quality is very good or excellent.” They just aren’t willing to help out.

Leadership 130

Leadership B2B Study Survey 130

The Proactive Report

FEBRUARY 27, 2021

Creating a more inclusive and less racist work environment is a laudable goal, but unfortunately their training session – now leaked online – fell far short of that intention. As Buddy Brown says, We need to be less stupid. ; Now they have a reputation management issue on their hands.

Training 162

Training Corporate Reputation Employee 162

Inbound PR

JUNE 18, 2023

76% of customers say they are less loyal to a brand than two years ago. This finding comes from research about customer and employee experience in EMEA we recently released at ServiceNow. The challenging economic landscape and ever-high inflation are the primary reasons to drive brand loyalty down.

Employee 90

Employee Brand Branding Company 90

PRSay

SEPTEMBER 19, 2022

Minorities are also more likely to live near oil refineries or chemical plants, where they experience higher exposure to toxins that can increase rates of heart disease, cancer and asthma, the report says. Golin says data show that nearly half of consumers believe a company’s CEO is responsible for making environmental justice a priority.

Company 147

Company Chemicals Public Affairs Survey 147

Ronn Torossian

APRIL 30, 2018

Americans are drinking less soda, and that’s cutting into the bottom line for the two biggest soft drink brands, Coke and Pepsi, making sales of other products in their line that much more important. That’s not to say Coke and Pepsi sodas are … READ MORE ».

Consumer 186

Consumer Blogging Brand Branding 186

Agility PR Solutions

NOVEMBER 19, 2020

Since the pandemic, most experts say brands must also do the same to thrive, much less survive. “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination,” said American entertainer and businessperson Jimmy Dean. The post Adjusting sails is paramount—is your brand prepared to pivot?

Brand 157

Brand Branding Analysis Publicity 157

PRSay

MARCH 10, 2022

And more people say they’re working from home by choice, rather than by necessity. But among those who have a workplace outside their home, 61 percent of those surveyed say they’re choosing not to go into that workplace, while 38 percent say they’re working from home because their workplace is closed or unavailable to them.

Survey 147

Survey Journalism Employee Facebook 147

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 122

Communications Crisis Internal International 122

PRSay

JANUARY 24, 2023

Business holds a 53-point lead over government in perceptions of competence and is 30 points ahead on ethics, Edelman says. Nearly one quarter of the countries surveyed have populations that are severely polarized, including the United States, Colombia, Argentina, South Africa, Sweden and Spain, the Trust Barometer says.

Ethics 86

Ethics Government Survey Company 86

Sword and the Script

APRIL 30, 2024

To that end, I believe the things he says, and I started using that statistic too. The costs aside, ripping out old technology, say a new CRM system, and putting in something new is a change management problem. once in five years or less often… annually… each quarter…).” That makes sense.

B2B 87

B2B Marketing Advertising Advertising 87

Flack's Revenge

MARCH 8, 2022

It also is about trying to be less bombastic, and more accurate – the former works better if you want to be a firebrand or a talking head on TV, vs. someone who calls shots in a less dramatic way. And they’d say, oh, Julia, my God, this is so underspecified. If that’s the question, now I’m saying, hmm, OK, maybe 25%.

Technology 156

Technology Comparison System Enterprise 156

Stern + Associates

APRIL 28, 2023

But what are the best practices we advise on sustainability communications – and when do we think an organization should say more (or less)? If you’re showcasing what you’re doing on a regular basis, there will be less of a sense that your annual Earth Day message shouldn’t be taken seriously.

Communications 101

Communications Employee Corporate Strategy 101

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 126

Survey Social Media Brand Branding 126

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Sure, a follow-up question did show 33% plan to spend more time on Twitter and 28% said they’d spend less, but less isn’t zero.

Twitter 130

Twitter Survey Journalism Social Media 130

Sword and the Script

APRIL 2, 2024

A spokesperson later contacted this blog to say the disruption of service was limited to European customers – that no U.S.-based Notified says it rolled out a mobile app for this platform that is available to customers on iOS and Android. based customers were impacted. PR tech briefs and mentions Mobile app for Notified PR platform.

Reddit 176

Reddit Software B2B Technology 176

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations jobs exceeded those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago, according to data from the U.S. Census With six public relations workers for every reporter it’s no wonder that some writers say they are bombarded daily by story pitches. Spin Cycle There are now 6.4

Newspapers 100

Newspapers Publicity Journalism Report 100

PRSay

JANUARY 5, 2023

It lets you say in five words what would otherwise take five paragraphs to explain. Without great reporting, a story is like one big comb-over,” says Ann Hull, Pulitzer Prize-winning reporter for The Washington Post. Metaphor has the power to persuade far better than literal language. Do your homework. Don’t stop at the subject line.

Writing 193

Writing Training Interviews Google 193

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Reduced commuting time: Less commuting means less time wasted and less money spent on car maintenance and fuel.

Employee 190

Employee Policies Agency Study 190

PRSay

JULY 19, 2023

Remote and hybrid work are big reasons for the decline in office-space demand, along with automation and the trend of fitting more desks into less space. Besides changing work and office cultures, the pandemic also altered shopping patterns, as remote and hybrid workers are less likely to patronize businesses near their employers’ offices.

Real Estate 78

Real Estate Retail Report Employee 78

Sword and the Script

DECEMBER 19, 2023

Academics top CEOs as preferred sources 80% of journalists say “academic experts are the most credible sources, with CEOs dropping 12% in the last two years” according to a Muck Rack survey. Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. PR software provider Vuelio commissioned the survey.

B2B 106

B2B Survey Pitching Software 106

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business.

Leadership 105

Leadership SEO Measurement Reputation 105

NewsWhip

JULY 12, 2022

In fact,” says Rang, “Rogers’ flatfooted communications didn’t just make matters worse, it reinforced negative perceptions.”. If Rogers had studied their American counterpart, they may have been better able to measure the magnitude of this crisis,” says Rang. . Be clear in communications and generous in the refund,” says Rang.

Communications 158

Communications Telecommunications Banking Crisis 158