ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 90

Analysis SEO Guidelines Google 90

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. If your press release is distributed by journalists in online publications or they write stories on your behalf, your website will acquire more backlinks.

SEO 52

SEO Engineering Web Trade Shows 52

Wadds Inc.

JANUARY 11, 2023

ChatGPT and Playground are among the first artificial intelligence (AI) applications using a text-based web interface that uses the GPT-3 language model. Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks.

Publicity 98

Publicity Wikipedia Marketing Training 98

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 192

Writing Communications Marketing B2B 192

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. It takes a long time to build the reputation and earn the trust required to build this proprietary audience. They are taking the time to read and understand. It’s in a cafe in Berlin. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. With the advent of Web 2.0, The growing significance of the “social web” (or web 2.0,

Reputation 52

Reputation Social Media Internal International 52

The Proactive Report

JUNE 29, 2015

More valuable and useful than other sites: If you write about how to train a dog, make sure your article provides more value or a different perspective than the numerous articles on the web on dog training. An author biography or testimonials from real customers can help boost your site’s trustworthiness and reputation.

Google 100

Google Training Engineering Web 100

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. I’d link to the BI story, but it’s gated.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Fuel

JULY 12, 2020

People will also trust your brand more when reputable publications write about you. Press release distribution companies also understand core key performance indicators (KPIs), such as web traffic stats, coverage, lead generation, share of voice (SOV), and domain authority (DA). Hire Professional Writing and Editing Services.

SEO 74

SEO Engineering Web eBook 74

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Data collection can be easier when you’re holding online events or interacting with communities on your web channels. You can then start to fine-tune the route forward.

Community 91

Community How To Marketing Data 91

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Doing so helps increase web traffic and form completions. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. SCHEDULE A DEMO. Priscilla Osorio.

Social Media 105

Social Media Media Customer Service Radio 105

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Cision

OCTOBER 15, 2015

Each influencer will explore how to tune into key audiences to strengthen your brand’s reputation, cultivate stronger relationships on social and prosper from past challenges. Social media has sped up the way we communicate, including how we write. Draft up a list of these alternative keywords to track what prospects are discussing.

Social Media 120

Social Media Media Employee Reputation 120

David PR Group

SEPTEMBER 10, 2018

A dark web program, SecureDrop requires that you download and install the Tor browser from TorProject.org. Eliminate your digital trail completely by writing your anonymous op-ed on a computer not connected to the internet (or on a typewriter or longhand on a legal pad) and send it via postal mail. –John.

Software 81

Software Privacy Fashion Groups 81

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. For example, if a customer of yours writes an article about top PR agencies and mentions you in the copy, quote his or her mention of your brand in your next blog post.

Brand 81

Brand Branding Media Case Study 81

Sword and the Script

JANUARY 31, 2023

“Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. By contrast, junior can write a blog post and publish it with little or no review.

Survey 102

Survey Report Media B2B 102

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Stephen Waddington

AUGUST 13, 2018

There’s a growing recognition of the opportunity to use the social web as a means of engaging directly with a variety of stakeholders including customers, employees, prospects and suppliers. Write your profile headline to appeal to your target audience. Here’s how to build a profile. Aim for 500 to 1,000 words.

LinkedIn 115

LinkedIn How To Privacy Google 115

Sword and the Script

OCTOBER 25, 2022

Heightened customer reputation, improvements to retain customers, reorganizations.”. I’ve found that employers expect not just one skill like writing, but design skills as well.”. More focus on different products (finally) aside from the typical news release or web story. Retention and restructuring. More internal comms.

Communications 122

Communications Crisis Internal International 122

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Strategy 75

Strategy Media Analytics Radio 75

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy.

Exercises 82

Exercises Small Business Resources Writing 82

5W PR

MAY 21, 2018

They both aim to build awareness for a brand and improve that company’s reputation. It can involve emailing prospects with newsletters, writing content and publishing it on a blog, or even connecting with customers over social media. PR and marketing both share an important goal. Amplify Promotional Efforts.

Strategy 68

Strategy Marketing SEO Web 68

Flack's Revenge

NOVEMBER 29, 2017

Eric Enge and I are the main performers/presenters, and I also write the scripts and handle social promotion. They are meant to build our reputation as helpful experts in our industry. What impact have they had on your business and/or web or social footprints? Can you walk us through the process?

Video 153

Video B2B Film Marketing 153

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy. Drew Neisser Chimes in appeared first on.

Social Media 149

Social Media Marketing Media B2B 149

Critical Mention

OCTOBER 21, 2018

For example, if you are selling yoga mats and get a reputable yoga instructor in your city to write a blog on the importance of using the right yoga mats with a link to your website, your ranking will automatically increase. Poorvi Adavi is a freelance web content writer and editor in South Bay, California. Poorvi Adavi.

SEO 74

SEO Strategy Engineering Local 74

Stephen Waddington

MAY 2, 2018

She’s earned a reputation as a forward thinking practitioner in marketing and public relations. It’s made possible thanks to a growing industry of data, media and tools, to help understand behaviour on the internet and social web. In Dublin we talked about how Iliyana could develop her thinking and writing on Inbound PR into a book.

Blogging 61

Blogging Agency Meeting Web 61

Wadds Inc.

JANUARY 16, 2023

We in PR must continue to do all we can to protect and defend our reputations as professionals. They maintain productive relations with colleagues and peers near and far through frequent in-person and virtual communications, including video, web and audio conferencing and social media platforms. You begin with simple conversations.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Maxim Behar

SEPTEMBER 5, 2021

In my company I started to hire more and more graphic designers, web developers, social media experts. I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". You shouldn’t choose your PR based on lower fees and risk your reputation.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

JULY 12, 2016

Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. This will probably mess up your writing process, and your writing won’t sound natural. These are important topic indicators for web crawlers. Plus, web crawling bots will see that. Ready to write your next post?

SEO 40

SEO Blogging Web Writing 40

Waxing UnLyrical

NOVEMBER 2, 2011

Some recovered because they saw the writing on the wall early on, and moved back to their own domains. By then, though, the damage to their reputation and to their “Google Juice” had been done. In all of these interactions though, make sure your audience knows that you have a web presence. Now where are they? The takeaway.

Web 77

Web Google Twitter Tools 77