Building relationships with clients through storytelling & creative writing
Agility PR Solutions
MARCH 30, 2023
One approach to take is storytelling and creative writing. But how do you go about fostering these meaningful connections?
Media Storytelling
PR for Anyone
MARCH 16, 2022
I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. Anyone can get publicity! But storytelling… you know marketing used to be just kind of cut and paste.
Storytelling 
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Trending Sources
Translating Ogilvy’s 10 Writing Tips for 2020
Ishmael's Corner
APRIL 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. David Ogilvy penned his infamous advice on writing on Sept. The post Translating Ogilvy’s 10 Writing Tips for 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
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The Best Piece of Writing Advice You’ll Ever Need
PRSay
FEBRUARY 18, 2021
If you read a lot about how to write well, then eventually you’ll come across brilliant statements that are jewels of their kind. I recently found an almost flawless diamond from more than 100 years ago: “Good writing is clear thinking made visible.”. He said it in his 1909 collection of language pet peeves, “ Write It Right.”.
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Increasing Your Media Coverage Through Storytelling
PRSay
JANUARY 8, 2019
Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. To make your storytelling effective, approach it as you would a strategic communications plan.
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Does Data-Driven Storytelling Threaten the Role of the Communicator? #CisionWorldTour Toronto
Cision
JUNE 29, 2017
While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. “Data is an imperative in our industry.
6 strong ways to strengthen your public relations skills
Agility PR Solutions
MAY 13, 2021
To be great at public relations, you need to be skilled in very diverse areas. Critical thinking, storytelling, communicating and connection with people are all important skills to have. Skills like writing and networking come into play too though, so what should you focus on to get better at PR?
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Storytelling: Why It’ll Always Be Important
Onclusive
JULY 27, 2016
In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].
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The Five Misconceptions About Public Relations Jobs
5W PR
AUGUST 14, 2023
Misconceptions about career opportunities in public relations can lead to misunderstandings about the work and required skills. Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. But it’s much more than that.
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The Importance of Storytelling in PR
Prohibition
OCTOBER 13, 2022
It goes without saying that great communication and writing skills are an absolute must for PR professionals. However, there is another component that is just as important in the public relations industry – the art of storytelling. The most powerful tool in storytelling is personalisation.
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A Guide To Successful Healthcare Public Relations Strategies
The Hoyt Organization
MARCH 25, 2024
Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. This guide will discuss some key healthcare public relations strategies. Have Clear PR Objectives Setting detailed PR objectives is foundational in shaping any successful healthcare public relations campaign.
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Building Confidence In Your Public Relations Pitch
The Hoyt Organization
DECEMBER 12, 2023
When making public relations pitches, you need to put across your point and make a connection with someone in less than a minute. Then, begin writing your pitch with the most important points first. Craft A Clear And Compelling Story Storytelling helps you connect with your audience.
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Words, Phrases and Writing Mistakes to Banish in 2019
PRSay
FEBRUARY 14, 2019
Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. Taking too long to state the point is another common flaw in business writing. Paul of Ann Arbor, Mich.,
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Once Upon a Time …: The Art of Storytelling
Waxing UnLyrical
AUGUST 28, 2018
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Yet, even as PR practitioners, we find ourselves challenged with how best to write a story.
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105 Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents
Deirdre Breakenridge
DECEMBER 4, 2018
Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.
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S&T Live Recap: From the Marines to Johns Hopkins, a Communicator’s Storytelling Journey
PRSay
FEBRUARY 21, 2023
The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” An early piece Melton wrote about a young soldier was rejected for publication. He later realized that he preferred public relations to journalism. Melton earned a master’s degree in public relations from Georgetown University. “I
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Beware the 4 Killers of Clarity in PR Writing
PRSay
FEBRUARY 8, 2018
Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.
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What You Need To Know About Generative AI Prompts For Public Relations
The Hoyt Organization
SEPTEMBER 8, 2023
As such, it can potentially help you structure more effective and efficient public relations campaigns. Opportunities For Using AI In PR But how can public relations professionals make the most of this resource? As a result, they can quickly respond to any potential crises or capitalize on positive publicity.
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Latest And Greatest PR Storytelling Tips
ImPRessions - Crenshaw Communications
MARCH 7, 2017
Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. But there are plenty of people writing, blogging and podcasting about how to learn.
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AP Style in Public Relations: Top Five Tips for Press Releases
Landis PR
AUGUST 29, 2022
Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Additional Writing Resources: Grammar Girl – Quick and Dirty Writing Tips.
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications
PRSay
FEBRUARY 7, 2024
So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. They both are storytellers. The media marketplace is also changing.
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3 Writing Tips From ‘Harry Potter’ Author J.K. Rowling
PRSay
FEBRUARY 19, 2019
Rowling, author of the “Harry Potter” series of young-adult fantasy novels, offered writing advice on her website. Sometimes you have to write even when the muse isn’t cooperating.” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics.
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3 steps to simplifying your PR writing
Agility PR Solutions
DECEMBER 17, 2019
While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […]. Bylines, white papers, media materials—these messages must be crisp, clear, and concise.
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Building the Perfect Pitch and Nurturing Media Relationships
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.
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Building a perfect pitch? The story is in the data
Onclusive
JANUARY 26, 2022
Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.
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The 7 Plots For PR Storytelling
ImPRessions - Crenshaw Communications
MAY 4, 2015
The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help.
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Sellafield storyteller turns whistleblower: “toxic materials and toxic culture”
Stephen Waddington
MARCH 17, 2021
Speaking truth to power risks personal security, professional status and public ridicule. It was drummed into me from the moment I took my first formative steps into public relations that the last thing a practitioner should do is become the story. PR practitioners frequently it pay lip service. Karl Connor. Here he picks up the story.
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Helping Non-designers Get the Visual Storytelling Religion
Ishmael's Corner
NOVEMBER 11, 2014
Previous posts have discussed the challenge for PR folks to embrace visual storytelling in communications. Responding to the crush of information and more people accessing content on mobile devices, they definitely have the visual storytelling religion. A recent Gizmodo story on Bloomberg Businessweek reminded me of this very point.
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Question of the Month: What Inspires Your Writing?
PRSay
FEBRUARY 25, 2019
In honor of our “Storytelling & Writing” issue, we posed the following question for February: “What inspires your writing?”. “The writing I produce is driven by the desire to deliver honest, compelling and ethical communications that has value to society. . ” — Edward M.
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Beyond Publicity: What Your PR Agency Can Do
ImPRessions - Crenshaw Communications
JUNE 20, 2019
A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities. For more on writing stellar bylines , see our earlier post.
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Deconstructing a Wall Street Journal Story on Innovation
Ishmael's Corner
AUGUST 15, 2023
The Art Of Storytelling In Business Communications And Public Relations. The Wall Street Journal challenged the use of the “i” word over ten years ago: “Businesses.more The post Deconstructing a Wall Street Journal Story on Innovation appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
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144 Journalists Offer Tips on Interviewing, a Key to Storytelling
Ishmael's Corner
OCTOBER 8, 2017
The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.
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Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance
Ishmael's Corner
JULY 19, 2020
The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
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Overcoming the Terror of Impromptu Public Speaking
PRSay
FEBRUARY 26, 2019
But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Greg Beaubien is a frequent contributor to PRSA’s publications.
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11 Tips for Writing a Business Press Release
PR Fuel
OCTOBER 19, 2021
How do you write a great press release? Why Write a Business Press Release? You may think your social media platforms are enough to get your name out there in the public eye. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.
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Avoiding the Unkindly Cut in Business Writing
Ishmael's Corner
JANUARY 11, 2017
The Art Of Storytelling In Business Communications And Public Relations. What does this have to do with business writing? What does this have to do with business writing? The post Avoiding the Unkindly Cut in Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Writing 60
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How To Interview Experts Like A Journalist: Tips For PR Teams
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.
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296 Chat Recap: Storytelling, Public Speaking, and More
Solo PR Pro
NOVEMBER 13, 2014
Storytelling” is all the rage, but I prefer posts and articles that get to the point. Do you have to be good at public speaking to be good at public relations? Free ebook: “Get It in Writing!”. Chats public speaking storytelling' Is it necessary to frame everything as a story?
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59 Microsite Makes a Case for “Storytelling Techniques” in Business Communications
Ishmael's Corner
MARCH 24, 2017
The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. Techniques For Effective Business Communications. To this point, we’ve considered the methodology as our intellectual property.
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Storytelling, Community and Purpose: Finding Balance Within the Tech Industry
The Hoffman Agency
AUGUST 23, 2022
From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Beginning. The Middle.
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36 The Art of Effective Storytelling and its Role in PR
Critical Mention
OCTOBER 4, 2018
Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.
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5 most important soft skills every PR professional should have
Agility PR Solutions
OCTOBER 6, 2022
Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. So let’s find […].
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Seven Issues That Can Crush Today’s Business Writing
Ishmael's Corner
NOVEMBER 29, 2015
The Art Of Storytelling In Business Communications And Public Relations. Thanks to the wonders of the Internet, writing is back in vogue. Yet, fresh challenges stand between today’s business writing and grabbing the reader by the scruff of the neck. Techniques For Effective Business Communications.
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The Key to Storytelling: We’re Only Human
The Hoffman Agency
JUNE 1, 2021
Having to dive deep into the world of semiconductors without any prior knowledge was a bit overwhelming at first, but the best piece of advice I was given was that as PR professionals, it’s not our job to be the tech experts – our job is to communicate clearly and effectively to the public.
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