Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Trending Sources

Bridging PR and Sales Through Storytelling

AirPR

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

Storytelling, PR, and Measurement

Waxing UnLyrical

The public relations industry, maybe above all other industries, loves its buzzwords. Currently, PR professionals are still in love with the concept of “storytelling.” ” Your public relations must be engaging and therefore must tell a story.

5 sites that will sharpen your storytelling skills

AirPR

One of the many hats a PR Engineer wears is that of storytelling. Percolate PR public relations storytelling

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling: Why It’ll Always Be Important

AirPR

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

It’s time to cut the jokes about public relations professionals and math. Pulse of the Profession Business Media public relations storytelling strategy

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. Techniques For Effective Business Communications.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Public Relations

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. Inspiring through storytelling.

Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads.

Words Can Underpin Visual Storytelling. Let Me Explain.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The basis of visual storytelling can come from words. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. That’s right. I call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications.

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. The post Execs Struggle with One of the Most Effective Storytelling Techniques appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

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Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.

Triple Shot: Visual Storytelling Tools

prTini

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. where we’ll be sharing more visual storytelling tips, tricks and resources. The post Triple Shot: Visual Storytelling Tools appeared first on prTini.

SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post SEO Welcomes Storytelling and PR to the “Family.” appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Journalists Offer Tips on Interviewing, a Key to Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Visual Storytelling Secrets: Think Like @Ekaterina

Social PR Chat

Social PR Chat caught up with the queen bee of visual storytelling: Ekaterina Walter! She’s one of our favorite wonder women in the social media marketing industry and the perfect person to tell us all the tips and tricks for visual storytelling in 2016 right?

Here’s What Your High School English Teacher Meant by “Show, Don’t Tell” in Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Business communicators can take lessons away from all forms of storytelling. One of my favorite go-to exercises for our storytelling workshop leans on the movie, “500 Days of Summer.”

Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications. The post Do the Best Business Storytellers on the Planet Have Shoes? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

10 ways to use Twitter for storytelling

PR Daily

The tweets you put out in public every day should all add up to the grand image you are hoping to convey. This article was originally published on PR Daily in October 2014.

Irish Fans Bring Contrarian Storytelling to the Euro Cup

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Irish Fans Bring Contrarian Storytelling to the Euro Cup appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Public Relations and the Rebirth of Storytelling

Waxing UnLyrical

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. The best storytelling tip I’ve ever heard was Dr. Hardy, LSU Honors College: “Warm up on your own time.&#. Guest post by Davina Brewer.

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How to be an authentic storyteller

Public Relations Sydney

This is where the art of storytelling comes in. Storytelling allows you […]. The post How to be an authentic storyteller appeared first on Public Relations Sydney.

The Key to Storytelling for Startups: Avoid the “H” Word

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Key to Storytelling for Startups: Avoid the “H” Word appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. In the world of startups, there’s truth to the cliché, “Ignorance is bliss.”

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

It’s incumbent upon PR professionals to be scrupulous about the facts of any story we promote, and to hold both clients and journalists accountable when it comes to storytelling and fact-checking. Crenshaw Communications imPRessions fake news PR public relations

Execs Struggle with One of the Most Effective Storytelling Techniques

Ishmael's Corner

Showing one’s humanity is a sure-fire way to bring a storytelling dimension to communications. For business role models, look no further than Warren Buffet who has perfected the storytelling technique of opening up.

3 fundamental elements of superb storytelling

PR Daily

Maybe it's because good storytelling is hard. because that seems like effective storytelling—even though it isn't. Great storytelling requires a great heart, one that faithfully conveys opposing points of view. Those are some of the obstacles to great storytelling in speeches.

The Art of Selling in Public Relations

The Hoffman Agency

Public relations (PR) is very much about reputation management. A broadly skilled PR consultant will serve as the communication strategist in the middle of each party, dishing out solid advice while also charting a creative direction for storytelling.

Storytelling Returns to Marketing

David PR Group

I have been noodling over this topic for a while but a couple pieces of communications caught my attention in the past week which are prime examples of the power of storytelling. Have you seen examples of great storytelling lately?

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Public relations tribes in the global village

PR Conversations

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Contrast, a Poor Man’s Failure in PR Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant.