Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. later as our roles evolve.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 187

Pitching Storytelling Media Writing 187

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post Similar to PR, Journalism Comes in Different Grades appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

The Hoffman Agency

AUGUST 23, 2022

From songwriting on my back porch as a kid to telling my little sister improvised tales of castles and princesses before bed, I have always been a storyteller. I would spend hours writing fictional narratives in my room, transporting to the imaginary worlds I was creating. The Beginning. The Middle.

Storytelling 36

Storytelling Community Industry Transportation 36

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Storytelling 71

Storytelling Interviews Writing Communications 71

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. According to USC’s 2017 Global Communications Report , written communications is second only to strategic planning in important skills for future growth in public relations. PR writing may not be what you think. Never write for word count.

Writing 147

Writing Storytelling Pitching Creativity 147

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Look for more PR shops to say they’re “data driven.”. Wright, Ph.D.,

Publicity 167

Publicity Social Media Television Measurement 167

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Critical Mention

FEBRUARY 25, 2022

For example, The Wall Street Journal reported McDonald’s has created a loyalty program and advertised a series of combo meals that were backed by top artists such as Travis Scott, BTS and Saweetie to increase sales and attract more customers. Perfect the Art of Storytelling. Know Your Audience. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

Bianchi Biz Blog

SEPTEMBER 11, 2023

I’m most proud of my writing that tells someone’s story or sheds light on an issue that isn’t commonly known. How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism.

Meeting 104

Meeting Media Travel Journalism 104

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. But, if the Wall Street Journal mentions your brand, what is that worth?

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Better Writing Blogs. Authentic Storytelling Project. Industry or Workplace Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The practice of public relations has probably evolved more rapidly in the past several years than ever before. Building a positive public image now also means understanding how to increase online engagement and identify opportunities for content. The core skills we need as PR professionals have also changed. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. PR: “What are the chances that you’ll write about this pitch?” The post Journalist Compares a Bad Media Pitch with One That Has a Fighting Chance appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Pitching 166

Pitching Storytelling Media Writing 166

Waxing UnLyrical

OCTOBER 5, 2015

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation. 3 Ways to Measure the Results of a Business Storytelling Project.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Ishmael's Corner

APRIL 28, 2015

Since Craigslist eviscerated the classified ads business in newspapers, journalists have been writing the “poor me” story. At some point, it became fashionable for these “poor me” stories to blame the PR industry for journalism’s shrinking job pool. The best non-fiction storytelling on the planet comes from journalists.

Journalism 60

Journalism Storytelling Exercises Fashion 60

Ishmael's Corner

MAY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Techniques For Effective Business Communications.

Storytelling 60

Storytelling Interviews Writing Communications 60

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR?

Journalism 120

Journalism Newspapers Writing Report 120

Ishmael's Corner

APRIL 2, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The odometer now reads 1,087.

Blogging 144

Blogging Storytelling Communications Company 144

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Shift Communications

AUGUST 29, 2023

adults showed: AI PR and marketing opportunities Brand storytelling and PR is one of the most powerful tools a business has. By creating a corporate storytelling engine — fueled by a pipeline of momentum news, thought leadership, newsjacking and greater purpose stories — and validation tactics (i.e., Another 43% were considering it.

Survey 60

Survey How To Storytelling Corporate 60

Landis PR

SEPTEMBER 7, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. When I was studying public relations at San Jose State University (SJSU), there was no such thing as a curriculum for social media. Fast forward to today. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

Solo PR Pro

OCTOBER 5, 2021

He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. After college, Doug was a typical journalism nomad, working in newsrooms in Chicago, New York and Washington, D.C.

Meeting 97

Meeting Handbook Newspapers Government 97

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared then.

Enterprise 177

Enterprise Big Data Technology Analysis 177

The Hoffman Agency

NOVEMBER 28, 2022

I clicked on Hoffman’s profile, read something about the agency’s emphasis on storytelling and swiftly sent a LinkedIn message declaring my interest. I studied journalism and literature and thought nonstop about telling compelling stories that could conjure up emotions and connect people. No longer am I only calling myself a writer.

Storytelling 36

Storytelling LinkedIn Comparison Internal 36

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 94

Survey Industry Leadership Study 94

Cision

JULY 7, 2016

After several years as a terrible economics major, I became a pretty good English major and realized I had a talent for writing. I’ve been very fortunate in my career to have been offered the opportunity to broaden my communication skills to other areas, such as speech writing and internal communications. Second, don’t major in PR.

Education 227

Education Writing Pitching Groups 227

The Hoffman Agency

FEBRUARY 16, 2021

And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere. Whether that be in a text message to a friend, an emailed response or even journaling on your own.

Creativity 69

Creativity Storytelling Agency Journalism 69

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The story, about the tyranny of “Silicon Valley Time,” was widely read and shared.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 190

Writing Communications Marketing B2B 190

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. Change : The reach of owned media can equal and even exceed that of conventional publications. Might Fortune write content for Johnson & Johnson to be published on The Huffington Post?

Industry 60

Industry Storytelling Journalism Corporate 60

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

Cision

JUNE 25, 2015

Write a press release. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. This will show the value of a public relations campaign. 500|5000 list). Update your profiles and bio. Are you the one quoted? Use in future media outreach.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120