ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. Compliance, privacy and ITP/cookie-tracking weren’t just the domain of marketing and ad tech trade press.

Privacy 156

Privacy Advertising Advertising Data 156

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Here’s what I spotted. #1

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

From massive breaches and ransomware attacks, to election security issues and data privacy concerns, the sheer volume of stories makes news monitoring essential. For example, a company specializing in enterprise IT security probably has no place commenting on data privacy surrounding government contact tracing. Know your media targets.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. The Annenberg survey listed data privacy, health care and diversity as social issues.

Technology 128

Technology Study Communications Survey 128

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Landis PR

FEBRUARY 5, 2024

Investors and partners may require more formal communication, like press releases and reports. How AI Can Boost PR for Startups: Effective Strategies and Benefits AI in PR is more than just a passing trend; it is a transformative force. Media and influencers need compelling stories and news that align with their interests.

Publicity 59

Publicity Privacy YouTube Analysis 59

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” The report focuses on the “impact of the Internet on work (via on-demand services & remote options), education & healthcare.”. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

JULY 30, 2020

Tech PR offers constant opportunities for jumping on news and trends. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You can write a funding announcement press release in your sleep. .

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

MAY 18, 2021

From major deals and mergers to revenue reports, there’s no shortage of ad tech coverage on the site. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports. It’s quite different from how reporters talk about companies, so it’s a fresh angle. Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Prominent tech reporters are compelled to grab the latest news, publish, and keep the ball rolling on to the next thing. Here, the goal may be to score a mention in a key report in the absence of a paid relationship. Taming the technology beast. A transactional PR-journalist/influencer relationship. The need for speed.

Privacy 149

Privacy Technology B2B Data 149

ImPRessions - Crenshaw Communications

JUNE 26, 2018

Prominent tech reporters are compelled to grab the latest news, publish, and keep the ball rolling on to the next thing. Here, the goal may be to score a mention in a key report in the absence of a paid relationship. Taming the technology beast. A transactional PR-journalist/influencer relationship. The need for speed.

Privacy 120

Privacy Technology B2B Data 120

Remote PR Jobs

SEPTEMBER 25, 2023

With emerging technologies like blockchain, your PR info needs to double duty: Share newsworthy information and translate tech into plain language. Public relations law can touch on copyright law, privacy law, and ethics. Make your message easy to understand. Blockchain is complicated to people outside the industry.

Strategy 100

Strategy Privacy Ethics Resources 100

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. 31% said a lack of security and privacy features, and. 38% said budget.

Survey 112

Survey Software Technology Tools 112

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It is easy to forget that the technology is more than a decade old. Popular applications include search, information, entertainment and travel. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

PRSay

APRIL 25, 2018

The hashtag #DeleteFacebook started trending. As Wired reporter Louise Matsakis writes, “Many people on Tinder choose to sign in with their pre-existing Facebook profile because it’s simply easier to transfer photos to the dating app and find out whether they have mutual friends with a potential match.

Facebook 136

Facebook Privacy Data Survey 136

PRSay

JUNE 11, 2019

However, no matter what the niche is, the same key idea gets reinforced: Regardless of the industries we serve, we have to stay current with the latest technologies they use. Technology is not only disrupting customer niches (also known as “verticals”), but also niches within those verticals. Insurance industry innovations.

Insurance 142

Insurance Insurance Sports Telecommunications 142

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Marty Swant is an experienced advertising reporter who went to Forbes this summer after spending four years at Adweek covering emerging tech, agencies, brands, and the growing intersection of Silicon Valley and D.C. When I started working in PR, Sahil was a reporter at VideoInk. He’s a great follow. Sahil Patel | @sizpatel.

Twitter 177

Twitter Advertising Advertising Report 177

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. A scandal like a privacy breach? But be sure to adhere to best byline practices.

Leadership 149

Leadership B2B Tools Conference 149

David PR Group

SEPTEMBER 11, 2014

Businesses spend years and millions of dollars making it easier for customers to find them online, but an emerging trend suggests they also are seeking ways to be invisible. Technology companies have created ways to use the latest techno trappings—but without leaving a digital paper trail. We say it — and then it’s gone.

Trends 59

Trends Privacy Web Reputation 59

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . For comms professionals, this intelligence is arriving at a good time.

Media 88

Media Data Reddit Crisis 88

PR 20/20

JUNE 14, 2018

All that telling data you’re collecting, including trends and insights your boss and CEO might be very interested in, is going to waste. Databox is a data visualization tool that enables marketers and business professionals to simplify and streamline specific KPI reporting using charts and graphs. Are there any trends you can identify?

Data 51

Data Report Analytics Privacy 51

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Shift Communications

SEPTEMBER 21, 2017

Public sentiment toward technology vendors is undergoing a significant shift. The shift reflects a growing skepticism in the claims technology providers make about their products and services. We’re seeing a steady year over year increase in IT security and network security searches in Google Trends. Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

This can include everything from reaching out to reporters to fix errors in a story to arranging an interview with a CEO or other company spokesperson to set the record straight. Intrepid PR strategists pitch an editor a trend piece on new IoT security or other products and voila, a round-up story with five or six brands appears.

Company 136

Company Interviews Reputation Privacy 136

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”.

Communications 122

Communications Crisis Internal International 122

The Stalwart Blog

MAY 8, 2015

The piece predicts big trends we'll be experiencing throughout the next 10 years answering questions such as local vs. global news, the purpose of news, impact of technology, privacy and personalization. It's a must watch for any public relations and marketing professional, as well as those looking to use those services. . "The

Reddit 60

Reddit Privacy Journalism Local 60

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. Bloomberg News Bloomberg News started in 1990 and specializes in financial reporting. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Media Analytics Data 52

Sword and the Script

JANUARY 14, 2020

It’s feasible, your car seat could potentially catalog how much you weight and report that data to your health insurer – or anyone else willing to pay for the data. Internally, we were faced with disparate technology systems and metrics that made it hard to create a baseline and goals for our team. Telematics is data collection.

Marketing 79

Marketing Data Wireless Industry 79

Bianchi Biz Blog

MAY 22, 2023

During work hours when I’m not reporting, I’m usually on the phone checking in with sources, trying to connect with new sources and looking for story ideas and interesting angles on stories. I reported on NASA and crime, local government, League City, the bedroom community close to Mission Control/Johnson Space Center.

Automotive 75

Automotive Meeting Report Real Estate 75

Sword and the Script

DECEMBER 26, 2023

Change and opportunity “A few thoughts: Former reporters/journalists at major media outlets creating their own paid channels. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

OCTOBER 14, 2020

A new report by Vixen Labs explores the adoption and use of smart speakers by UK consumers. A fifth (22%) of UK consumers have a smart speaker in the home according the Ofcom’s 2020 One Nation Report. A report by voice agency Vixen Labs explores how these voice devices, such as the Amazon Alexa or Google Home, are being used.

Privacy 199

Privacy Retail Travel Google 199

Shift Communications

JUNE 19, 2015

As a result, the FTC has had to play a constant game of catch-up to make sure that consumers have a fighting chance to sort out authentic comments from friends about the latest trend or product, from those that are posting and working as an “influencer” at the behest of marketing firms. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

Journalistics

MARCH 15, 2015

While this isn’t a statistically valid analysis of what’s trending at SXSW 2015, here’s my rundown of the trends, activations and platforms that made the most noise in Austin this year. It’s an exciting time to work at the intersection of marketing, technology and communications.

Trends 56

Trends Big Data Mobile Conference 56

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 124

Privacy Google Advertising Advertising 124