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Do businesses prioritize profits over privacy rights? Despite increasing privacy legislation, more than 9 in 10 consumers think so

Agility PR Solutions

As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023.

Privacy 105
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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

With the growing trend of marketing automation, the need for customer data collection for companies has also increased. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78
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5 Cloud Tech Trends For 2020

ImPRessions - Crenshaw Communications

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182
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6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Here are six trends that stood out. The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. Are they really worth the data privacy trade-off? Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. CCPA has an impact.

B2B 208
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Of course, by the time this is posted, a new trend will have arrived to nudge the paradigm. 5 tech PR trends.

Trends 157
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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. The trend has implications for traditional tech company PR campaigns that focus on the top guy.

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Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. Also, as the IoT category has matured, security and privacy have become key concerns. Am I wrong?

Trends 186