Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Meltwater Pricing – How Much Does Meltwater Cost in 2024?

Reddit 176

Reddit Software B2B Technology 176

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

If your program’s goal is to increase awareness , then to accurately assess its effectiveness you need to do pre/post or A/B studies to determine the change in awareness either between tactics or over time. Awareness studies need not be expensive. Start with your print placements. Align your metrics to the goals of your program.

How To 52

How To Print Analytics Advertising 52

Communications Conversations

OCTOBER 5, 2022

And unlike the digital version, I feel like I roam around more and discover things I would never find on startribune.com (nav and web experience is not one of media’s strengths!). Every time they put words in print. Finally, our kids see us reading the paper each morning. So yeah, the paper is a big part of our life.

Newspapers 106

Newspapers Print Web Study 106

The Proactive Report

NOVEMBER 21, 2023

The online space has become a host for the digital homes of both legacy news outlets and new, “born on the web” news outlets. Digital News According to the November Pew Research report, most adults in the United States get at least some news from digital devices.

Newspapers 130

Newspapers Social Media Data Consumer 130

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. They are taking the time to read and understand. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. According to a 2018 study of PR and communications trends in APAC, digital and social channel growth is at par with or even ahead of the West. 7 percent who rated print media as important and 54. Think BIG about social platforms.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

APRIL 18, 2020

Was it really only three years ago that Professor Robert Kelly, an associate professor in political science at Pusan National University, became an internet sensation when his children walked into his study during a live BBC news interview? This week we’ve been thinking about the future of print media. Please come and join us.

Media 83

Media Crisis YouTube Television 83

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Hotels 199

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The study’s participants named leadership attributes like “courage, innovation, managing through ambiguity, developing talent, and contributing to strategy” as critical to their positions, which are wielding greater clout among C-level executives within the organization. The takeaway for PRs? PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Prohibition

FEBRUARY 9, 2022

In the time of Web 3.0, A study has shown that clients like it when brands engage with them. If you are new to the concept of social listening, let us have a look at it in detail for you to better comprehend the idea. Why do you need social listening software? Social listening is a tool that allows you to track sentiments in real-time.

Brand 62

Brand Branding Social Media Reddit 62

Stephen Waddington

JUNE 21, 2018

A series of recent studies report on the health of the business of news. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. A regulator may be needed,” said Sir Tim Berners-Lee, founder of the worldwide web.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Until… I’m not sure if the web revived David Ogilvy, or if it merely gave his many admirers another shot at conveying his wisdom in a digital format.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

JANUARY 31, 2023

Johnny Vance , who leads partnerships for Meltwater, said the combination of Blackbird technology and Meltwater’s data will allow “customers to better manage their brand risk by understanding the key narratives that are having the biggest impact on the conversation surrounding their company in the news and across the entire social web.”

Software 78

Software Case Study Technology Tools 78

NewsWhip

JUNE 4, 2020

The publisher’s third most engaged article was about 3D printing, and how it was being used to create valves for coronavirus patients, which saw over half a million engagements. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste.

Technology 78

Technology Analysis Privacy Facebook 78

Waxing UnLyrical

APRIL 13, 2011

Things got off to a slightly dodgy start as we heard about how academia is struggling to find a term to describe the study of Internet linguistics. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. Anyone for a module in Electronically Mediated Communication ? Sound familiar?

Skype 79

Skype Mobile Web Energy 79

ReimaginePR

MAY 30, 2015

Press kit used to mean kits meant exclusively for print outlets and technically it still does. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Again, the highest resolution and biggest photos you can manage are critical to anything print.

Media 120

Media Television Video Print 120

Waxing UnLyrical

FEBRUARY 22, 2011

What are some of the most basic mistakes PR pros make when it comes to using web analytics? b) Thinking a lot of noise is good without studying the sentiment of the conversations. ‘Ink’ is printed in edited media – well considered.&#. As print readership is waning, is it still as effective as it once was?

Analytics 79

Analytics Publicity Print Measurement 79

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . It struck me as both savvy and class act to broadcast the final performance on the web. 5) Clowning around at Walter Reed. The PR Stunt that Saved Batman for Generations.

Publicity 84

Publicity Radio Crisis Crisis Communications 84

Sword and the Script

JANUARY 3, 2017

As it is on the web, our paths have crisscrossed occasionally over the years. It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work. Know a PR, marketing or sales leader with compelling ideas fit for print? Far harder.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Doctor Spin

DECEMBER 21, 2023

PDF documents are reasonable formats for texts, but most journalists would prefer to copy texts from a web page instead of downloading a PDF, opening it, and then copying and pasting. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

FEBRUARY 1, 2019

This is especially important online, where readers skim even more than they do in print. In one test, usability expert Jakob Nielsen made a web page 47 percent more usable by breaking copy up and lifting ideas off the page. Readers perceive bullets as each being separate sentences and paragraphs. Sentence fragments heighten the drama.

Writing 164

Writing Case Study Training Print 164

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The immersive aspect of VR could dramatically change how we respond to news coverage, as it can activate empathy in ways that print and video may not.

Journalism 120

Journalism Trends Local Print 120

Bad Pitch Blog

SEPTEMBER 26, 2006

One look at the client’s web site and the pitch seems all the more out of character and insulting. Get empty bottles from the winery and create a pitch brief enough to go on a large label that you print and apply. Until then, study up on a real wine story-- Stormhoek. Leave it at that.

Pitching 40

Pitching Retail Print Report 40

Buzzstream

FEBRUARY 15, 2024

Could you see this content in a printed magazine, encyclopedia, or book? Tip: Some studies have found obtrusive ads can negatively impact brands. Create Surveys and Data Studies Proprietary data is a game-changer for getting links. If using other sources, does it add substantial value and originality? So, take them as such.

How To 71

How To SEO Google Examples 71

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. 4 Channel shift from print to social exaggerated.

Communications 115

Communications Publicity Survey Newspapers 115

Maxim Behar

SEPTEMBER 4, 2023

In his podcast a while ago, the basketball coach recounted how he had cut his ex-girlfriend's hair, but this excerpt was pulled again in the days when the web is boiling over the horrific case of abuse of the 18-year-old girl from Stara Zagora. This is not possible in print, on TV or radio stations.

Social Media 52

Social Media Media Writing Web 52

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. These are all reasonable answers, but there’s one more that’s quite telling and it has to do with channels. In his latest book, Content, Inc.,

Social Media 63

Social Media Marketing Media Content Marketing 63

Bianchi Biz Blog

MAY 17, 2021

I read the fine print in what was given out at the Cummins event that introduced the X15 and then broke the story on the Atkinson Cycle that makes the Efficiency Series of this engine more efficient than earlier versions. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 65

Meeting Automotive Engineering Media 65

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Landing Page - Maximize the web visibility of your content with a dedicated landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. Dubner the best-selling book Freakonomics , they did something useful for a complex area of study: They made economics interesting through stories. One of the more interesting aspects of the programs transition for me has been the advertising model.

Radio 60

Radio Content Marketing Marketing Education 60

Cision

MAY 21, 2015

Each episode uncovers actionable strategies for landing page optimization, web design, conversion rate optimization, email marketing, passive income, lead gen, marketing and sales funnels, social media, and advanced digital marketing conversion. Smart Time Online. 39) Donna Papacosta. 39) Donna Papacosta. Trafcom News Podcast. 40) Danny Ivy.

Social Media 120

Social Media Marketing Pinterest Media 120