PRSay

DECEMBER 6, 2018

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Young adults prefer online platforms.

Study 100

Study Radio Newspapers Web 100

Communications Conversations

SEPTEMBER 26, 2014

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study' What do you think? Has Microsoft really hit the nail on the head here?

Storytelling 165

Storytelling Web Case Study Brand 165

Flack's Revenge

OCTOBER 18, 2016

Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. No membership fees, but requests for contributions via PayPal at info@digidig.it “ The post New Group Aims to Study Impact of AI and Algorithms on Society appeared first on.

Groups 120

Groups Study Transportation Healthcare 120

PRSay

JULY 28, 2021

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct. You’ll master a four-part system for writing compelling web content that overcomes the obstacles of reading on the small screen.

Mobile 199

Mobile Web Writing Training 199

Sword and the Script

JANUARY 20, 2018

This week’s Unscripted Marketing links [UML] reviews three case studies of AR in B2B organizations. The case study says, “Cisco worked with Kaon Interactive to develop a visually engaging 3D interactive product catalogue…to give buyers an even more immersive and detailed experience.” (sic). Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. The study is careful to point out that the data does not say longer posts are always better. Those three habits are the foundations of a successful blog, but the study also surfaced several other more advanced tips.

Study 78

Study B2B Marketing Survey 78

PRSay

OCTOBER 22, 2020

Short paragraphs get more than twice the attention online, according to The Poynter Institute’s Eyetrack III study. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Remember the rule of twos.

Mobile 178

Mobile Writing Web Journalism 178

Sword and the Script

NOVEMBER 11, 2017

Web visitors that bounce, maybe more valuable than businesses give them credit for, according to research by Parsely , and reviewed by Lucia Moses of Digiday for a piece titled, Turns out the flyby reader is more valuable than often thought : “Parsely looked at 1.6 Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML].

Study 64

Study Marketing B2B Apparel 64

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. We published a case study in March showing how we used AI to generate headlines, a press release, and a pitch for a report. AI went mainstream following the launch of ChatGPT in November 2022. Thank you.

Publicity 141

Publicity Case Study Privacy Ethics 141

Sword and the Script

AUGUST 9, 2016

That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results.

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Study Publicity Survey Engineering 60

PRSay

JUNE 27, 2019

According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. This recommendation is borne out by another study.

Web 164

Web Writing Study Training 164

Ethical Voices

JANUARY 26, 2023

Should you buy your company’s data for sale on the dark web? Harvard Business Review always has amazing case studies and I really like the latest. What are the pros and cons of buying stolen data from your company on the dark web?

Ethics 93

Ethics Case Study Web Technology 93

Shift Communications

SEPTEMBER 2, 2016

Graphic & web design is entering the PR fold more and more as social media and digital marketing intertwine with it. The post What Should Public Relations Majors Really Be Studying in School? We mastered a handful of core programs and were required to build our own website as a final project. Amanda Grinavich. Account Manager.

Study 84

Study Publicity Analytics Course 84

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

The benefits are clear; ever since Google cracked down on link schemes, marketers have prized stories and features from recognized publications with high-value domains as boosting their search positions and even driving noticeable spikes in web traffic over months or even years. Thought leadership content is persuasive.

SEO 227

SEO Agency Reputation Policies 227

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

Case Study 40

Case Study Study Measurement Pinterest 40

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. The study, which surveyed journalists on their social media habits, preferences and views was recently published by Cision and conducted in partnership with Canterbury Christ Church University.

Journalism 202

Journalism Communications Survey Study 202

Communications Conversations

SEPTEMBER 14, 2022

The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. This is just one study. If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? But, what about B2B brands? Your employees!

Brand 215

Brand Branding Instagram Video 215

5W PR

NOVEMBER 23, 2020

The annual study was started five years ago, and the latest discovery revealed that best practices were only being used by 66% to 73% of the top ten, a decline from 2018. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel. Here are some takeaways from the study.

Retail 88

Retail Mobile Study Web 88

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Study the depth of coverage and the tone of their pieces. It’s likely that outdated lists are at least a contributing factor. Take a peek at some of their recent pieces.

Agency 170

Agency Media Software Pitching 170

5W PR

DECEMBER 14, 2020

So, when it comes to the web, push and particularly web push notifications are on familiar ground. Web push notifications are messages sent from a brand’s website or app to consumers who have opted in. Statistics from platform company PushPushGo show they have an 80% market reach. For some, perhaps.

Web 88

Web Survey Consumer Mobile 88

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1. They want to scan at a glance, not study for a minute. Get seen on Google. But online, shorter is better. Keep your head short.

Mobile 126

Mobile Real Estate Web Google 126

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Case Study: Denny’s flips its audience with a sassy social media strategy. 5. #YouTubeAsksObama [Influencers case study]. Why: Super-excellent case study from Arik Hanson.

Case Study 40

Case Study Study Community Social Media 40

PR in High Definition

AUGUST 29, 2023

Cloud computing involves delivering computing services, such as servers, software, and storage over the web. Real technology stories When I began my career in PR, a go to source to level-up my understanding for the companies we work with was their case studies.

Technology 62

Technology Communications Case Study Study 62

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages.

Tourism 135

Tourism Employee Web Travel 135

Sword and the Script

OCTOBER 1, 2020

The study notes: “Employers are interested in a candidate with experience using marketing automation and demand generation software, customer relationship management systems, search engine optimization (SEO) and search engine marketing (SEM) tools, and other e-commerce platforms.” The survey also covers retention. it recommends adding 6%.

Survey 99

Survey Trends Marketing Creativity 99

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. The top metrics for marketing communications leaders: 46% lead generation; 45% web traffic; 45% social media engagement; 35% conversion rate; 33% sales; 30% brand share of voice; 24% followers/social media; 18% ad impressions/ reach; and 11% SEO rankings.

Report 105

Report Publicity Marketing Pitching 105

PRSay

NOVEMBER 23, 2020

Plus, once you nail it, you can repurpose it for tip sheets, case studies, survey stories and more. Even highly educated European scientists read only 20 percent of the words on a web page. The 5-note structure has been proven in the lab to increase readership by 300 percent and reading by 520 percent. But which words are they reading?

Writing 197

Writing Case Study Training Storytelling 197

Waxing UnLyrical

JUNE 6, 2016

This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope . Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. On Think Thanks TV: The Century Foundation – Integrated Communications Strategy.

Case Study 40

Case Study Study Communications Banking 40

Flack's Revenge

DECEMBER 12, 2022

The Ghost Howls blog wrote about the Metaverse’s Technology Trigger perch on Gartner Hype Cycle for Emerging Technologies 2022: ‘saying that ‘Metaverse’ is just rising now on the hype sounds a bit weird, considering that… the web has been filled with posts about the metaverse and all the trillions it may give us.”.

Case Study 156

Case Study Real Estate Technology Leadership 156

The Proactive Report

DECEMBER 2, 2022

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. There are no doubt some studies that could back up that claim. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere. So, what ends up happening is that you look like everybody else.

Trends 147

Trends Instagram Small Business Creativity 147

Prohibition

AUGUST 26, 2019

Keeping customers from getting tangled in a web of Sellotape, we came together to create a series of videos for wrapping tasty sweets and foodie gifts throughout the festive season, teaming up with present wrapping expert Jane Means for her useful and fun tips.

Case Study 48

Case Study Video Study Film 48

Sword and the Script

DECEMBER 9, 2014

The blog posts weren’t especially compelling, in fact these were a little heavy with sales messages; case studies that had been re-purposed. The posts were accented with liberal subheads, short paragraphs, and spotted with lots of bulleted lists – classic web writing if such a thing exists. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Wadds Inc.

DECEMBER 3, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. Thanks to Andrew Bruce Smith for highlighting the study. The data management and security issues are clear, but there is also a growing ethical issue.

Policies 52

Policies Training Employee Ethics 52

Communications Conversations

SEPTEMBER 6, 2018

What’s more, the study found 55% of respondents said brands are only “somewhat transparent” on social channels. Content – We’ve read report after report on the deluge of hidous marketing-driven content being shared by brands on today’s social web. It can’t ALWAYS be about selling, people.

Social Media 242

Social Media Consumer Report Web 242

Communications Conversations

JUNE 25, 2019

For starters, I tried to back every trend up with facts and stats from across the web. Second, I used a variety of examples–case studies of brands bringing the trend to life. And, unlike other trend posts, I tried to put a little context and meaning behind my predictions.

Social Media 107

Social Media Trends Case Study Media 107

ImPRessions - Crenshaw Communications

MARCH 9, 2016

The methods will vary with individual business goals and needs, but most clients can’t afford to do matrix-mix modeling or complex studies. Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic. So, how should we measure PR outcomes? Set a budget for measurement.

Measurement 189

Measurement How To Guidelines Web 189

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. A new study of Reddit comments says political communication isn’t inherently toxic, instead, it attracts trolls that are toxic on any topic; if haters gonna hate – trolls gonna troll. Customers of Cision and Cision-owned Brandwatch will both have access to the data.

Reddit 174

Reddit Software B2B Technology 174