Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Heck, most of my magazine taglines indicate I’m a “writer and editor based in Healdsburg, California,” and a simple cross-reference would tell you that town is about 90 miles north of San Francisco. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. 8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news.

Product Launch 323

Product Launch Meeting Report Technology 323

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

Since many of our PR clients are high-growth technology businesses, it’s essential to know what’s trending. I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. 8:30 am While the work day won’t officially start until 9 a.m., I’m skimming my Twitter feed for the latest news.

Product Launch 321

Product Launch Meeting Report Technology 321

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing, editing, pitching, placing and promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Training 370

Training Media Training Reputation Crisis Communications 370

Marketwired

DECEMBER 8, 2015

Here are some of the top Do’s and Don’ts when pitching the media: Do reach out via email, and follow up if you haven’t received a response. Do know who you are pitching and what could interest them; reference one of their recent publications only if it supports your request. Trends; i.e., Super Bowl. Click To Tweet.

Pitching 100

Pitching Report Media Writing 100

OnePitch

NOVEMBER 15, 2022

During the episode, Emma starts by talking about what it’s like to pitch articles as a contributor, weeding through trend pitches in her inbox, why it’s important to share all the details about new products before they launch, and more. Her Inbox & Pitches. [0:01:46] How is your inbox in terms of pitches? [0:02:05]

Pitching 75

Pitching Trends YouTube Writing 75

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. User Experience (UX) refers to the overall experience people have while interacting with a product or service.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today’s PR pro is responsible for ideating, writing/editing, pitching, placing, and then promoting executive thought leadership articles for not only the CEO, but also other senior executives.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

JULY 18, 2017

In advertising, impressions refers to the number of eyes an ad receives. For instance, if you find that articles from publication X consistently drive more website conversions than publication Y, test increasing your pitches to publication X and decreasing what you do with publication Y.

Comparison 294

Comparison Advertising Advertising Analytics 294

Sword and the Script

JULY 3, 2018

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. What Exactly was Outbrain Pitching? His second point – and this is a screenshot which you can click for higher resolution – reads: You see the reference to content marketing?

Content Marketing 64

Content Marketing Pitching Marketing Advertising 64

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team.

Video 283

Video Facebook Social Media Creativity 283

Prohibition

JUNE 26, 2023

Here are some effective ways to convey your brand’s message: Earned Media Earned media refers to recommendations or praises by third parties who are perceived as unbiased. Pitching stories related to your business to these outlets can provide significant PR benefits.

Company 62

Company Radio Social Media Pitching 62

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? What are your pet peeves regarding pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

JUNE 6, 2022

It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. Can you tell us what types of stories, trends or issues are on your radar now? What advice do you have for PR people that want to pitch you? I’m always open to pitches.

Meeting 79

Meeting Media Interviews B2B 79

Shift Communications

JANUARY 4, 2016

In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Trend #1: Interactive Infographics. We see that on average, traditional media references the term (meaning it appears in news coverage) about 700 times per day. What should we be keeping an eye on?

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

NewsWhip

APRIL 27, 2023

The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises. Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms.

Tools 78

Tools Communications Pinterest Analytics 78

Beyond PR

MARCH 3, 2016

With so many seasoned subject matter experts available to speak on a given topic or trend, it’s a challenge to distinguish yourself when pitching journalists and other media professionals. Here are some tips to consider the next time you’re pitching your expertise. Keep your pitch informative and concise.

Pitching 75

Pitching Media Leadership Examples 75

The Hoyt Organization

MARCH 8, 2024

It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. Define Your Brand Identity And Purpose Brand identity refers to your brand’s unique characteristics such as its perceived personality and visual elements, like logo, fonts, and color scheme.

Storytelling 93

Storytelling Brand Branding Consumer 93

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Some even ask for media references! But most journalists won’t accept a pitch just because they like you. We typically spend more time researching and strategizing than pitching media, for example. Occasionally a prospective client will want details about our journalists contacts.

Agency 224

Agency Construction Fashion Pitching 224

OnePitch

SEPTEMBER 13, 2022

During the episode, Max gives us the scoop on his pitching preferences, why it’s better to talk with a reporter or editor before you pitch them, what constitutes embargoed news, and more. His Inbox & Pitches. [00:03:13] How is it in your inbox, specifically with pitches? [00:03:29] 00:03:13] BB: Yes.

Company 83

Company Pitching Report YouTube 83

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 149

Media Relations Media Print Software 149

Prohibition

MAY 13, 2022

Although it can vary depending on requirements, PR professionals define media coverage as content produced by journalists and writers in media outlets that refer to your brand, product or service. Industry trends. A company should share its marketing and industry trends with their public relations agency. What is media coverage?

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. They’re useful for story pitching, new product research, and new perspectives from industry leaders. ” It’s a great site to pitch your newest vaporware tech advances.

Blogging 136

Blogging B2B Technology Pitching 136

Sword and the Script

AUGUST 30, 2022

However, the problem is, there are networking equipment makers that refer to routers, fiber optics and soft switches as “comms tech” so the terms can get muddy. So, I consulted Google Trends. Previously it referred to itself as a “decision augmentation solution.” AI-assisted pitches. “AI You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Bianchi Biz Blog

MAY 16, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I got my start in journalism working for my college newspaper…but professionally it’s been 11 years now and I actually got my start because a friend from college referred me to an open position at her company, and I’ve been in B2B ever since.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. The interesting thing is, I had pitched her on that study by email already. Myth 3: You can’t pitch reporters with content. Does this mean good old fashion pitching is over?

Content Marketing 89

Content Marketing Marketing Pitching Survey 89

Landis PR

FEBRUARY 28, 2022

You should also include your company’s press releases, press coverage, additional references and YOUR MEDIA CONTACT information. Save the Redwoods League (an LCI client) has an excellent newsroom for you to reference. . The newsroom should include a press kit (photos, video, audio, etc.)

Web 59

Web SEO Case Study Writing 59

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. Not to mention that pitching local stations may be a bit easier and could result in a longer segment, which increases the chances that the story gets picked up by regional syndicates.

Radio 74

Radio Television Media Local 74

Bianchi Biz Blog

MARCH 7, 2022

Can you tell us what types of stories, trends or issues are on your radar now? I think this article is one we’ll reference back to for quite some time. What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story.

Meeting 81

Meeting Automotive Media Transportation 81

ImPRessions - Crenshaw Communications

JULY 21, 2016

What trends are you seeing in the news business that the PR industry ought to know about? It’s cool that you’re pitching me a product that’s going to save the world, but don’t be afraid to put something whimsical in the pipeline. And don’t forget the cat videos! What mistakes should PR professionals avoid?

Agency 120

Agency Pitching Print Storytelling 120

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2022

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. In addition to proper research and targeting, there are ways to draft a pitch that will actually be read. Here are six ways to customize a media pitch so journalists read it and respond.

Pitching 156

Pitching How To Media Privacy 156

OnePitch

SEPTEMBER 20, 2022

During the episode, Lisa breaks down her beat at Protocol, talks about the change in climate news coverage over the last 10 years, her process for reviewing & saving pitches, and more. . Her Inbox & Pitches. [00:07:18] How is your inbox, specifically with pitches? [00:07:28] LMJ: It’s fairly organized, I must say.

Agriculture 75

Agriculture Pitching Interviews Technology 75