Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

The Hoyt Organization

JANUARY 17, 2024

Higher education institutions can build mutually beneficial relationships with their audiences using public relations (PR). Here is how a well-crafted public relations campaign can boost student enrollment in higher education. The post Boosting Student Enrollment in Higher Education With Public Relations appeared first on hoytorg.

Education 52

Education Publicity Radio Newspapers 52

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167

Publicity Social Media Television Measurement 167

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The case of Bell Pottinger, the UK PR firm that created fake insurgent videos as part of a contract with the Pentagon, made me wonder about the PR’s role in truth-telling. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Contently - Strategy

APRIL 19, 2021

In Contagious: Why Things Catch On , UPenn professor Jonah Berger came up with the acronym STEPPS (social currency, triggers, emotions, public, practical value, and stories), which outlines what marketers can do to make their content stick and increase the likelihood it gets shared. original sound – We are a newspaper.

B2B 139

B2B Brand Branding B2C 139

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast.

Blogging 170

Blogging Writing Creativity Storytelling 170

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Eventually the media and the public move on. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Have a fundamental understanding of converged media. Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. I understand Bob Gold & Associates was recently chosen to lead publicity efforts for the Southern California affiliate of non-profit Alliance for Women in Media.

Storytelling 120

Storytelling Local Video Measurement 120

Sword and the Script

DECEMBER 22, 2020

Public relations statistics from 2020. Public Relations Statistics from 2020. The median public relations salary in the U.S. Source: 2020 Public Relations Salary Survey ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. What story or stories are you most proud of?

Meeting 77

Meeting Automotive Media Newspapers 77

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. “As a Miami public relations firm meeting the needs of Miami businesses with a Miami public relations solution.” ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 99

Survey Industry Leadership Study 99

Ishmael's Corner

APRIL 5, 2017

The Art Of Storytelling In Business Communications And Public Relations. When it comes to business communications, journalists are the masters at storytelling. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 67

Journalism Storytelling Study Communications 67

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. As a public affairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making. Maybe there’s a comic or a graphic or a short-form video.

Internal 68

Internal International Conference Public Affairs 68

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Coming out of college, I was more focused on public speaking and speechwriting than general public relations. I only thought to make the leap to PR when a friend showed me how the strategies and skills of public speaking translated into media interviews.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. How many hours do you want to spend on this?”

Infographics 54

Infographics Print Video Real Estate 54

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. With printed media, the audience actively seeks a publication and engages with it They use the environment to broadcast a message Printed media may print thousands of items to send to one person or a group of people.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

MARCH 6, 2022

I have been associated with the public relations business almost for the past 28 years. And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So that was my first touch with public relations.

B2B 52

B2B Communications Media Newspapers 52

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. I read a lot of the top tech publications. Definitely not.

Technology 120

Technology Analysis Data Tools 120

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I thought any good publicity is a win but it’s really about pillars of importance and priorities. Jay Olstad, senior video producer & script writer, United Health Group.

Media 112

Media Journalism Report Video 112

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. Also this: "We have a truth deficit with the public.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

JUNE 8, 2016

As you update your media lists, don’t just look at whether or not a contact is still at a publication. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Conversely, don’t disregard publications that aren’t currently covering your niche. You have to get yourself better.”.

Media Relations 40

Media Relations Media Journalism Print 40

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? How to Overcome These Hurdles . Content is not king; relevant content is. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. They’re the most interesting to the media, to the public, and really are the ones that do end up getting the volunteers and the donations pouring in.

Ethics 51

Ethics Interviews Advertising Advertising 51

PR Conversations

AUGUST 17, 2014

I’m concerned about public relations. Why do we blame others for our failure to persuade management of the real value of public relations? Others now describe themselves as storytellers, content curators or narrators. PR – why are you ignoring all the good advice that’s around you? Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Solo PR Pro

FEBRUARY 11, 2016

Many media outlets, such as trade publications and magazines, publish these types of articles as an externally contributed piece that offers new perspectives, knowledge and expertise in a particular subject area or topic of interest for their readership. – Profile your target audience by identifying where they gather and source information (e.g.,

How To 40

How To Guidelines Pitching Writing 40

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Social shares are appreciated, but a modern critic or reporter doesn’t like to think of themselves as embroiled in a constant conversation with the general public.

Content Marketing 111

Content Marketing Marketing Media SEO 111