Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Have a fundamental understanding of converged media. Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

The Hoyt Organization

JANUARY 17, 2024

Your institution stands a better chance of fostering connection, engagement, and inspiration through storytelling than traditional sales-driven marketing tactics. Use various mediums: Share stories through different mediums such as videos, articles, social media posts, or even podcasts to reach a broader audience and keep them engaged.

Education 52

Education Publicity Radio Newspapers 52

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. Boing Boing. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. Recognizing that viewers often access video where they can’t play the sound, Mayo has taken to adding captions on all its video stories. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Interviews Video 117

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

The case of Bell Pottinger, the UK PR firm that created fake insurgent videos as part of a contract with the Pentagon, made me wonder about the PR’s role in truth-telling. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.

Publicity 120

Publicity Storytelling Journalism Viral 120

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. And, tools like 360 video and virtual reality are on the doorstep of taking that storytelling capacity for brands to a level we’ve never seen before. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Ishmael's Corner

APRIL 7, 2015

For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). How was the video shot? I then spent two years attempting to hone the skill in various journalism classes and while on staff at SJSU’s newspaper, the Spartan Daily.

Film 60

Film Internal International Storytelling 60

Sword and the Script

SEPTEMBER 8, 2020

According to a survey of 3,000 journalists by Cision: 45% said information relevant to their audience 17% said a clear news hook 15% said avoiding jargon 8% said quotes that “add depth to a story” 6% want typo-free releases, and 4% want more multimedia elements (images, pictures, graphics, video). Notice none of them cited a wire service.

Survey 95

Survey Industry Leadership Study 95

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow?

Technology 120

Technology Analysis Data Tools 120

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. My daily newspaper of choice is…The Washington Post. My biggest pet peeve is…live tweeting speeches.

Policies 120

Policies Internal International Public Affairs 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 100, 500, maybe 1,000? How to Overcome These Hurdles . Content is not king; relevant content is. About Seth Gilpin.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

MARCH 14, 2016

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself.

Storytelling 120

Storytelling Skype Energy Software 120

Flatiron Communications

JULY 5, 2022

There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. We’re trying ot make our coverage as approachable as possible, i.e., with language that’s very easy to follow. This is our audience.”. Here’s a link to The AP’s blog post on the session. Sharma, Pace, and Isikoff (l.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

JUNE 8, 2016

Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video. Take a class or two to hone your design and video production skills. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself.

Media Relations 40

Media Relations Media Journalism Print 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Ethical Voices

OCTOBER 24, 2022

So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. The great majority of individuals don’t discuss their salary or how much they spend on everything day to day.

Ethics 50

Ethics Interviews Advertising Advertising 50

Solo PR Pro

FEBRUARY 11, 2016

Be a storyteller and try to create intimacy with the reader. Create a short video based on the content. Image Credits: “Stack of Newspapers with Mouse” image courtesy of hywards at FreeDigitalPhotos.net. In addition to these questions, keep in mind the following tips when writing the article: Avoid burying the lead.

How To 40

How To Guidelines Pitching Writing 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Video performs best on Instagram. “A Source: Partisan Politics Complicates PR ).

Survey 176

Survey Marketing B2B Study 176

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. I also really enjoy media coaching and teaching people how to shoot and edit videos on their phones. Jay Olstad, senior video producer & script writer, United Health Group.

Media 112

Media Journalism Report Video 112

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.

Fashion 255

Fashion Reputation Social Media Brand 255

PRSay

AUGUST 14, 2019

I worked for my school newspaper, and when I joined the Marines I was a public affairs officer. We ran a base newspaper. If you’re going to be successful in the art of communications today, you have to make sure that you deeply understand the art of storytelling and be able to tell a great story, directly and through others.

Internal 67

Internal International Conference Public Affairs 67

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. On TikTok, we rely more on shorter videos.

B2B 52

B2B Communications Media Newspapers 52

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Sometimes the adventurous, the forward-thinking, and the bold win the day.

Agency 40

Agency Real Estate Film Video 40

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. I can write three articles in the amount of time I can shoot a video.”.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. Read, engage and most importantly learn to be an active maker of videos – the written word will not die in my lifetime – but I’m so old. Rapid Fire Round.

Storytelling 120

Storytelling Local Video Measurement 120

Cision

JUNE 21, 2017

Start With Good Storytelling. Good storytellers can find a way to put the story in a way your audience wants it,” Frank says. If you look at Racked.com, which is a site about shopping, they publish a newsletter and they publish Facebook video – and that’s it,” says Sicha. For every story, think WWYS: What would you share? “If

Viral 112

Viral How To Storytelling Facebook 112

Ishmael's Corner

APRIL 5, 2017

The Art Of Storytelling In Business Communications And Public Relations. When it comes to business communications, journalists are the masters at storytelling. The post What the Hell Does the PR Guy Know About Journalism (Take 3) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Journalism 67

Journalism Storytelling Study Communications 67