The Hoyt Organization

JANUARY 17, 2024

Higher education institutions can build mutually beneficial relationships with their audiences using public relations (PR). Here is how a well-crafted public relations campaign can boost student enrollment in higher education. The post Boosting Student Enrollment in Higher Education With Public Relations appeared first on hoytorg.

Education 52

Education Publicity Radio Newspapers 52

PRSay

NOVEMBER 7, 2019

I’ve had many opportunities in my 20-plus years in public relations, and plenty of stories to go with them. Air Force, where he spent most of his career in public affairs. Then, after his liberation from the Stalag Luft I prisoner of war camp, he spent 41 years in public affairs. My 94-year-old grandfather, C.B. Just show up.

Public Affairs 143

Public Affairs Publicity Newspapers Storytelling 143

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows.

Storytelling 60

Storytelling Tourism Travel Local 60

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications. Trade allow more in-depth storytelling. Others require membership fees.

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

MAY 1, 2019

The Art Of Storytelling In Business Communications And Public Relations. This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate.

Journalism 102

Journalism Newspapers Storytelling Twitter 102

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 162

Publicity Social Media Television Measurement 162

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Doctor Spin

MAY 30, 2023

“There’s no such thing as bad publicity.” Let’s go: Table of Contents “There’s No Such Thing as Bad Publicity” Is Bad Publicity Actually … Good? Barnum was a 19th-century American showman, entrepreneur, and politician known for his larger-than-life personality and uncanny ability to capture the public’s imagination.

Publicity 52

Publicity eBook Ethics Resources 52

PRSay

APRIL 19, 2023

But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. As chief official White House photographer, did you consider yourself more of a historian or storyteller? What insights can you share with communicators about storytelling and how images help drive that narrative?

Travel 66

Travel Tourism Storytelling Newspapers 66

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. The post How PR can help restore public trust in the media appeared first on Barokas PR - PR minus the BS. After all, the media is the main lifeline of our work. Know which outlets are reputable and which are not.

Publicity 68

Publicity Media Reputation Radio 68

Ishmael's Corner

OCTOBER 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

Travel 60

Travel Newspapers Storytelling Communications 60

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

Storytelling 60

Storytelling Newspapers Writing Communications 60

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 146

Employee Print Writing Survey 146

Cision

JANUARY 28, 2016

A former reporter for The Los Angeles Times, Stuart recently joined public relations company Sitrick & Co. But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR?

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. After spending most of the 1990s covering healthcare for USA Today, the newspaper transferred him to San Francisco to cover technology. Building a solo business.

Meeting 97

Meeting Handbook Newspapers Government 97

Ishmael's Corner

SEPTEMBER 28, 2014

While the Internet has commoditized news announcements, what appears in publications still impacts a company’s brand and reputation. That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — Do your homework.

Pitching 146

Pitching Survey Storytelling Newspapers 146

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. The truth comes down to misinformation.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Want to boost your public relations acumen? Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. Authentic Storytelling Project. Industry or Workplace Blogs. Holmes Report – Echo Chamber Podcast.

Blogging 170

Blogging Writing Creativity Storytelling 170

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Crafting a story that resonates with top-tier publications.

Publicity 36

Publicity How To Agency Pitching 36

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Brand 122

Brand Branding Newspapers Media 122

The Hoffman Agency

MARCH 20, 2017

Public relations (PR) is very much about reputation management. editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., The post The Art of Selling in Public Relations appeared first on "What's HAppening" Blog. advertisements). Know what the end goal is (i.e.,

Publicity 63

Publicity Construction Agency Advertising 63

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

JUNE 21, 2016

But without any barriers to publication, how can you filter through the noise and find what matters most? In this interview, Morgan discusses the importance of having a social presence, how to keep your digital community engaged and why the fundamentals of public relations will never change. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Contently - Strategy

APRIL 19, 2021

In Contagious: Why Things Catch On , UPenn professor Jonah Berger came up with the acronym STEPPS (social currency, triggers, emotions, public, practical value, and stories), which outlines what marketers can do to make their content stick and increase the likelihood it gets shared. original sound – We are a newspaper.

B2B 111

B2B Brand Branding B2C 111

Ishmael's Corner

JANUARY 25, 2015

As reported in the Omaha World Herald , Buffett thought for a few seconds and then reached for the stack of reports, trade publications and other papers he had brought with him. Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. That’s how knowledge works. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Have a fundamental understanding of converged media. Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It’s all storytelling. My daily newspaper of choice is…The New York Times. Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. “As a Miami public relations firm meeting the needs of Miami businesses with a Miami public relations solution.” ” Gag me!

SEO 94

SEO Google Storytelling Writing 94

Bianchi Biz Blog

NOVEMBER 1, 2021

Lately, I’ve been focusing on the medium for storytelling and trying to take the most advantage of the tools at my disposal. I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago. What story or stories are you most proud of?

Meeting 75

Meeting Automotive Media Newspapers 75

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital.

Print 60

Print Storytelling Newspapers Advertising 60

MaccaPR

FEBRUARY 2, 2017

But the evocatively-titled website Newspaper Death Watch continues to track newspapers, from Denver’s Rocky Mountain News to the Tampa Tribune, that have closed in a column headed “R.I.P.”. Mike recognizes that newspapers that pulled away from their daily print publishing were hurt by it. An alumnus of the St.

Print 48

Print Newspapers Interviews Journalism 48

Cision

AUGUST 9, 2016

What drew you to the field of public relations? A public relations 101 course in college really attracted me to the field of study. I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. What happened?

Crisis 0

Crisis Reputation Study Trends 0

Cision

MARCH 31, 2016

I’ve also worked on the other side of the editor’s desk, assigning and helping develop other writers’ articles and helping plan publications’ strategies. I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? So all that comes to bear in my new role.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 133

Trends Nonprofit Consumer Newspapers 133