ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. If well designed, a simple survey can garner coverage when there isn’t any original news.

Tools 295

Tools Software Survey Meeting 295

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. A useful goal is to keep ‘master’ lists as up-to-date as possible. Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. .

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. I’ve been able to use my content skills for press releases and bylined article drafts. Some I knew going in, but others are brand new. Here is a list of things you might hear at a PR internship. Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Praxis Makes Perfect

DECEMBER 6, 2013

PR public relations media relations media list news release spamming journalists press lists media database' In my 22 years of corporate, agency & nonprofit PR/public affairs, I have yet to encounter a.

Media Relations 40

Media Relations Public Affairs Nonprofit Ethics 40

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 195

Training Media Training Reputation Crisis Communications 195

PR Fuel

NOVEMBER 18, 2021

Although you may not always have cutting-edge news, it’s important to constantly be building a rapport with journalists. This means that when your releases hit their inbox your name is familiar. What is the right time and circumstance to send a press release? Keep reading to learn about how often you should send a press release.

Writing 111

Writing Analytics Tools Brand 111

Sword and the Script

SEPTEMBER 5, 2023

Along the way, Cision has acquired dozens of other vendors in the space and controls two of the five biggest press release distribution services in PR Newswire and PRWeb. The cross-sell and upsell of new tools is harder than most expect. Corp comm departments are chronically underfunded and lower on the corporate priorities list.

Software 162

Software Marketing Leadership B2B 162

Cision

MAY 22, 2017

The press release is here to stay. Press releases are a valuable PR tool and should not be regarded as an after-thought. New trends arise every year, advising how to make the most of your content marketing tactics. While it’s important to stay on top of these trends, some press release best practices are truly evergreen.

Case Study 210

Case Study Study Trends Web 210

Onclusive

JULY 6, 2017

As public relations professionals, we like to lament over fake news and how it’s misguiding people. While fake news is indeed the bane of journalism, everyone in business has, at some level, fabricated something. It’s a one-dimensional world defined by press releases, media lists, coverage and reporting.

Brand 364

Brand Branding Pitching Industry 364

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. See how many fall under your current role or save this list of PR responsibilities for the next time you’re updating yours or a report’s job description.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Click To Tweet 2.

Reddit 174

Reddit Software B2B Technology 174

PR Fuel

DECEMBER 14, 2021

One of the best ways to secure coverage from relevant media is by sending a press release. By framing your news story in a captivating way, you’ll gain media attention and, hopefully, get journalists to post an article about it. Press releases need to be deliberate and include critical pieces of information.

Product Launch 104

Product Launch Social Media Newspapers Writing 104

Onclusive

FEBRUARY 2, 2022

Connect it to current issues or events, such as recent news, new statistics, or a new element to a story that the journalist has recently covered. Organize your most salient information at the top with a bulleted list, and provide snippets of relevant data with links to more data if needed. Personalize your pitch.

Pitching 195

Pitching Data Technology Storytelling 195

PR Fuel

JANUARY 10, 2022

Did you know that the traditional press release is still used, more than ever? Even though there are a lot of myths surrounding whether or not they are effective, press releases are a great way to get the word out about your company. A press release is perfect for announcing new products, services, or partnerships.

How To 105

How To Examples Interviews Company 105

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

Digging into the significance of this day, on October 30, 1906 The New York Times published an announcement by Ivy Lee, also known as the father of PR, of a deadly train crash involving the Pennsylvania Railroad. Lee represented the railroad, which did not want to distribute a public statement reacting to the news. What can wait a bit?

Internal 310

Internal International Meeting Leadership 310

Sword and the Script

MAY 2, 2023

These monthly summaries have been full of news and ideas around AI in PR tech for the last few months – and it’s coming to a quick stop this month. That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. The list includes this blog – thanks, folks!

Pitching 122

Pitching Study Technology Report 122

PR Fuel

SEPTEMBER 28, 2020

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements. There’s an art to writing the best press release. Here’s the ultimate guide on creating press releases that will have an impact and get you noticed. Open with a Hook.

SEO 105

SEO Writing Newspapers Engineering 105

PR Fuel

OCTOBER 8, 2022

Whether you’re launching your business, distributing a new product, or putting on an event of some kind, you could benefit mightily from issuing a press release. Whether you run a large hospital, a medium-sized wellness center, or a small medical office, you can benefit mightily from press release distribution.

Industry 105

Industry Company Real Estate Tourism 105

Sword and the Script

JUNE 13, 2023

I’ve listed those below with some takeaways for media relations. Being perceived as trusted was next with 14% (although 33% listed trust as their second top priority – see graphic nearby). more respondents said, “maintaining credibility as a trusted news source and combating accusations of fake news.”

Journalism 126

Journalism Media Relations Report Survey 126

PR Fuel

SEPTEMBER 2, 2021

Have you considered the importance of press releases to your marketing strategy? A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. If you’re considering using press releases, hire the best press release service. Check Out their Cost.

Software 102

Software Measurement Reputation Meeting 102

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? news articles). Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is AP Press Release Style?

Viral 52

Viral Crisis Communications SEO Reputation 52

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on PR News Doing PR for a startup can be fun and exciting since often it requires communicators to think more creatively than when working with a company that's already branded and positioned. Why you should avoid language such as “leading” and “best of breed” in press releases. Many startups have a media wish list.

Travel 100

Travel Education Storytelling Company 100

Cision

DECEMBER 1, 2017

But when it comes to a press release, the company boilerplate is nothing to dismiss. As much as any of the other press release building blocks — an eye-catching headline, dateline, clear source, specific media contact — a good boilerplate, or “About Us” statement, helps tell a full story to your media and consumer audience.

Examples 225

Examples Insurance Insurance Fashion 225

Landis PR

MAY 10, 2021

Ah, yes, the press release. Every public relations practitioner has experience writing press releases, but how many fall into the trap of being a bit too formulaic? Will the same old, tired press release format catch a reporter’s eyes? Here are 15 steps to successful press release writing: Do your research. Find the news.

Writing 98

Writing Video Interviews Report 98

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For example, you may plan for a company’s product launch to generate a press release, a social post linking to the press release across social channels, a social post with a top media placement across social channels, and an in-depth blog post for the company website. After, you can build out the corresponding content. .

How To 259

How To Social Media Product Launch Construction 259

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Press releases are still relevant in today’s crowded media landscape. The Benefits to a Great Press Release. Issue a press release about a reopening, a new chef, or your recent philanthropic efforts.

How To 98

How To Newspapers Analytics SEO 98

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Gen Z is the most skeptical and prefers to get their news via social media (especially TikTok). If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

The Proactive Report

NOVEMBER 10, 2016

We hear the lament that press releases are dead every so often. It’s true that the old press release, as it was first used more than 100 years ago now, is indeed no longer effective. However, the humble press release, along with everything else PR, has had to adapt and change with the shifting media landscape.

Engineering 160

Engineering Google Banking Small Business 160

Newsfile

JUNE 28, 2023

7 best ways to accomplish media monitoring of your press release You’ve sent out your press release, but now what? Utilizing the 7 best ways to accomplish media monitoring will help increase the success of your press release and your overall PR and marketing efforts. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Media relations deals with the news environment, which is by definition unpredictable. There are huge tech launches, social movements, and hard news stories breaking every day. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. So, what’s new?

Software 124

Software Analytics Technology Video 124

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. An archive of press releases is useful… but investing a few hours to add fresh resources can take it from meh to fantastic. But what about your online newsroom? I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. There’s a list of 30 U.S. Photo courtesy of Pexels. By Diana G. Jay Heinrich – The Argue Lab.

Publicity 111

Publicity Writing Guidelines Construction 111

Presspage

JUNE 23, 2021

Come up with a list of who should be involved and assign roles to them (accountable, responsible, supporting, consulted, or informed). Routine tasks creating bottlenecks in the team Most of us don’t notice the bottlenecks until they really become an issue – e.g. your to-do list is too long. Upkeep of media lists.

Communications 210

Communications Measurement Tools Enterprise 210

PR Fuel

JULY 28, 2021

Are you worried whether your last press release fell flat, but you’re struggling to tell? Sometimes, though, unclear whether your press release marketing is effective. To get a better idea of what’s going on, you will want accurate tools to help you track and measure your press release success. What Are Your Goals?

How To 105

How To Engineering Google Web 105

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. within a user account. within a user account. We can help!

Pitching 94

Pitching Print Measurement Report 94

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MUCKRACK With more and more journalists taking the leap to go freelance, PR professionals are having to not only update their contact lists but also navigate new relationships. Some of those ideas come from press releases, but they need to be sent in advance. Does that journalist still cover their old beat?

Product Launch 100

Product Launch Pitching Meeting Corporate 100