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B2B PR That Gets Results, My New Book, Is Available Now

Garrett Public Relations

My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start.

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Video: My Upcoming Book

Rock the Status Quo

Wondering what my new book, Above The Noise, is about? Here is a short video where I introduce a little detail about it.

Video 100
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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

As my friend and colleague, Richard Bistrong , CEO of Front-Line Anti-Bribery LLC shared in a recent social media post, “If we are not careful, bad behavior can hide behind good performance, until it’s too late, for everyone.” For me, leadership and ethics go hand-in-hand. ” Among the top suggestions included were: .

Ethics 433
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Winners Dream: Have Goals & Do The Hard Work

Inbound PR

In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like " Winners Dream " by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read t he signed copy I got directly from Bill almost in one go.

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Asking You For The Sale — My Book Is Now Available

David PR Group

When I first started my career in public relations, I was really lousy at asking for the sale. I want you to buy my book. During the course of writing the book, I received great advice from a number of tremendous marketing minds. So here’s more information on the book and why you should consider picking up a copy.

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Four Questions to Ask Your Mentors About Their Ethics & Values

Deirdre Breakenridge

A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. My video shares four of these questions. When the error was discovered, there were other leaders at the firm who made excuses for him.

Ethics 367
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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

Ultimately, all my endeavors over the years gather around one single concept – a love for what I do. My father was a senior diplomat, but I couldn't even imagine asking him for any money. You know, I truly do this every morning for the past 30 years in the same company, and I feel like it's my first day in the office.

Writing 59