Bianchi Biz Blog

APRIL 17, 2023

We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. Press has gone digital, and that’s not necessarily a bad thing in a world of mobile technology. . What else is always changing is the media.

Media Relations 52

Media Relations Publicity Sports Media 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Mobile-friendly Platforms. That’s because one of the biggest reasons and the plus of social commerce is how it fits right into your mobile. These social media platforms optimized for mobile devices transform shopping into a hassle-free experience, no matter where the shoppers are. It’s like carrying a store in a pocket.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. 5) Technology isn’t replacing marketers yet. How are they spending that budget today?

Survey 96

Survey B2B Marketing Trade Shows 96

Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

OCTOBER 26, 2015

Cision offers the most innovative tools in the industry, bringing together the best content and technologies from across its entire profile. With intelligence on earned and owned media, including online, social, broadcast and print, it’s easy to understand and share your social performance information.

Print 120

Print Software Mobile Writing 120

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). TV and mobile are almost at parity for both viewing and ad investment. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4

Report 81

Report YouTube Privacy Web 81

Shift Communications

JANUARY 20, 2015

Currently a Technology reporter for the Boston Business Journal covering startups, venture capital and the tech sector. In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Who is Sara Castellanos?

Marketing 60

Marketing Privacy Big Data Technology 60

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. In practice, this means a focus on the hard operational numbers, combined with data led planning and proof There has already been a rapid shift to digital and mobile first. They need to be planned and built from the ground up.

Crisis 151

Crisis Government Energy Community 151

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Or this response from Brad Kuvin at MetalForming & 3D Metal Printing : “I’ve spent my career focused on the idea that our stories should help our readers perform their jobs better.

Automotive 86

Automotive Journalism Interviews Engineering 86

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. It’s great to see how safety technologies and creature comforts have evolved in the vehicles that we ultimately rely on to bring us our goods. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Critical Mention

DECEMBER 10, 2021

This release allows users to easily navigate sections of the platform on mobile and tablet devices. The Earned Media Suite has been revamped with an updated design that includes updates to several pages and more mobile-friendly platform updates. Users can monitor audience and publicity values for podcast mentions.

Radio 116

Radio Instagram Analytics Mobile 116

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. Moreover, they usually share each print copy with at least one other person, so distribution is maximized. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. But this change will only happen when communications professionals are empowered with the technology, people and budget to do the job right. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Technology means continuous learning. More video content is uploaded in 30 days than the major U.S. Data continues to drive coverage.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

FEBRUARY 27, 2024

million in revenue across various media channels, including print, digital, radio, TV, highlights, and social media. Leading up to the Chiefs’ AFC title victory over the Ravens on Jan. 28, Apex Marketing Group delved into the brand impact Taylor Swift has had on both the NFL and the Kansas City-based franchise.

Sports 85

Sports Television Advertising Advertising 85

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 74

Storytelling Data Data-Driven PR Print 74

The Proactive Report

JUNE 22, 2015

As technology develops it becomes easier and easier to do this without the the sometimes-pricey services of graphic designers or the hit-and-miss route of hiring someone on sites like Fiverr. Meme style print font can also be added to your photos. Google is cracking down on duplicate content – and that includes images.

Google 100

Google Tools Print Software 100

Burrelles Fresh Ideas

APRIL 16, 2024

Do you find it challenging to stay on top of mentions from all media – print, online, broadcast, and social? AI was used for grammar checking and removal of repetitive phrases, followed by human fact-checking and editing. We can help! Click here to request a demo or to discuss your monitoring needs.

B2B 93

B2B Marketing Measurement Social Media 93

Stephen Waddington

DECEMBER 30, 2019

The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. This period corresponded with the rise of mobile networks and devices. You’re likely to be reading this on a mobile phone or you’ll have one within reach. It was also a time of incredible innovation.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

Barokas

AUGUST 8, 2017

Whether it’s technology, consumer, B2B or any number of other industries, data plays an increasingly powerful role in shaping how businesses and consumers interact with the world. Telling stories with stats. Best days to pitch. And that was in just the first few weeks!

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Burrelles Fresh Ideas

JULY 17, 2023

Like many communicators, journalists are adapting to new technology and formats. On mobile devices, anything over 40 characters may not be visible. Today’s journalists face job instability through layoffs, closures, and furloughs. Those who are left must do the work of laid-off staff (often with no additional compensation).

Pitching 53

Pitching Media Media Relations Writing 53

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. Of Mr. Drucker he says: “His consideration of information technology in light of the history of the printing trade leads to surprising conclusions.

Advertising 60

Advertising Advertising Print Interviews 60

Reputation Antistress by Sergii Bidenko

APRIL 21, 2023

It's designed to minimize fussing, mobilize resources, and control the most nonstandard situation. It may be a risk of frozen accounts, seizure of assets, possible bankruptcy, technological issues causing non-fulfillment of obligations or data leakage, raid attacks, etc.

Crisis Communications 52

Crisis Communications Crisis Communications How To 52

Stephen Waddington

JANUARY 17, 2019

Select Instagram in the ad placement options Google Google Keyword Planner LinkedIn LinkedIn Campaign Manager Pinterest Pinterest Promoted Pins Snap Snap Ad Manager Twitter Twitter Ads YouTube Google Reach Planner Table: Planning tools for technology platforms Audience identification for a campaign is based on demographics and behaviours.

Media 103

Media How To Advertising Advertising 103

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. It’s not surprising, then, that a new white paper from Outsell, Inc.

Media 75

Media B2C B2B Nonprofit 75

Cision

OCTOBER 27, 2016

Digital, social and mobile channels have empowered customers. You need to understand the buyer’s journey from beginning to end – across all channels – including traditional channels such as print and broadcast. Let me explain. However, brand listening needs to go way past this.

Marketing 120

Marketing Financial Strategy Analytics 120

Waxing UnLyrical

APRIL 13, 2011

New technology always brings with it a moral panic. When printing arrived in the 15 th century it was viewed as a disaster that would allow heresy to spread. We then got into the topic of the impact of the Web and mobile on language, and whether texting is affecting our ability to write “properly.&#. Sound familiar?

Skype 79

Skype Mobile Web Energy 79

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

DECEMBER 10, 2014

We guide their pay-per-click accounts, and build custom landing pages that house their promotional offers, encouraging people through PPC to print out a coupon or show the offer on a mobile device. This coming year, it’s expected that mobile traffic will exceed laptop traffic.

SEO 98

SEO Interviews Blogging Engineering 98

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. No reader required. I do know one thing. ” .

Newspapers 28

Newspapers Film Journalism Web 28

Maxim Behar

NOVEMBER 23, 2020

But this fact mobilized us incredibly, now we work much more, more responsibly and the results are there – we have new clients of world renown, to whom we offer even more professional and most importantly lightning fast services. -How has your company - M3 Communications Group, Inc changed during this year?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Prioritize mobile responsiveness and quick loading times to improve user experience. Mobile optimization With the increasing use of mobile devices, optimizing your content for mobile is no longer optional. Mobile-friendly content improves user experience and plays a vital role in search engine rankings.

Engineering 99

Engineering Writing Mobile SEO 99

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Cision

MARCH 21, 2016

Emerging technology continues to change the way readers consume the news and how media outlets report it. This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Related to the rise of mobile, multimedia was this year’s second most important trend, according to 25.8

Trends 120

Trends Mobile Media Print 120