Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Lost in Oculus at Web Summit. It coincided with the publication of a VR-enabled, multi-media story titled “The Displaced.” So who were the big winners in Dublin?

Newspapers 28

Newspapers Film Journalism Web 28

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Isentia has been doing interesting things with AI and media monitoring, including “ boundary detection ” for broadcast media. Content picks.

Software 89

Software Print Tools SEO 89

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. What we do from a digital media perspective is engage audiences from around the Web. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Communications Conversations

AUGUST 27, 2019

It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. Let’s analyze three big behavior shifts: Media consumption behaviors have shifted. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media.

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. There are commentators in the media industry who are convinced Google will come up with a solution. I wish I was as optimistic as them!

Google 84

Google Newspapers Financial Web 84

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. News media in pain but new formats emerge 13.

Government 103

Government Education Print Ethics 103

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. Here’s a 9-minute overview: If you’ve attended Collision or Web Summit in Lisbon, you’ll know that the marquee speakers hold court on Centre Stage. Notable quotable from Ms.

Conference 36

Conference Journalism Web Comparison 36

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

OCTOBER 29, 2014

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. Other news sites are siphoning traffic from traditional media sites. I still love my hard copy newspaper. Trust the media less and less.

Newspapers 152

Newspapers Print Local Instagram 152

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. So I turned to a local repair shop to see what could be done.

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

MAY 23, 2017

While there are some new PR technologies emerging that are beginning to look at link data, it’s pretty hard to match what the SEO vendors have been improving for years. 1) Web alerts and client mentions. The overall rating is ranking compares the backlink profile of one site, to an estimate of all the other sites on the web.

SEO 65

SEO Tools Engineering Web 65

Maxim Behar

OCTOBER 15, 2023

One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. And that revolution is mainly on media ownership. All of a sudden we all woke up with media in our hands. Publishers because we own media. It really is a revolution.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? 2) Drive Earned Media . The rise of earned media. Earned media, however, has the credibility factor.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. My own predictions are listed at the very bottom.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Social media and search engines are riddled with conspiracy theories and misinformation presented as news. And the worst part? Why Fake News Exists.

Google 225

Google Facebook Wikipedia Engineering 225

Bad Pitch Blog

JULY 31, 2008

Before starting PimpMyNews, we were both "road warriors" in our previous jobs and we could never find the time to read newspapers, or to tune into scheduled TV or radio news broadcasts. Our current iPhone Web Application works on all iPhones and iPod Touch devices, including iPhone 3G. TechCrunch - A great source for news on Web 2.0

Wireless 40

Wireless Mobile Web Blogging 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Unlike most of us, owners have not been paying attention to a wide world of newish (free for everyone) media. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. All of us in PR can learn from old media''s self-importance.

Journalism 41

Journalism Real Estate Print Newspapers 41

Bad Pitch Blog

AUGUST 31, 2006

Note to Self: Find the person at Bacon’s that updates Media Map profiles. New technology allows you to generate hundreds of email addresses to send a news release to with the push of a button. This post to the highly-networked Web, that is now firmly indexed in Google, tells us NO. The moral of this snarky story?

Pitching 40

Pitching Agency Exercises Newspapers 40

Stephen Waddington

JULY 11, 2017

Coping with the digital evolution and the social web is the most important issue for communication management in the next three years. Social media and social networks are considered by far (90.4%) to be the most important channel to address stakeholders. 3 Shift to social. 4 Channel shift from print to social exaggerated. . #4

Communications 115

Communications Publicity Survey Newspapers 115

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. The media PR salary: $100,000. Media relations is ever more challenging. Source: Media Relations Keeps Getting Harder ).

Survey 177

Survey Marketing B2B Study 177

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Want more insights on the effect of social media on journalism?

Journalism 120

Journalism Trends Local Print 120

Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PR in High Definition

SEPTEMBER 7, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. The PESO model – which stands for paid, earned, shared and owned media – is a great methodology to follow when it comes to optimising results. Shouted the PR executive. Excellent news!

LinkedIn 59

LinkedIn Google SEO Employee 59

PR in High Definition

MARCH 23, 2017

We’ve got a great piece of coverage in a leading national newspaper reaching one million readers!”. Replied the technology company. The PESO model – which stands for paid, earned, shared and owned media – is a great methodology to follow when it comes to optimising results. Shouted the PR executive. Excellent news!

LinkedIn 59

LinkedIn Google SEO Employee 59

PR 20/20

FEBRUARY 6, 2020

The creators: Breaking Brand is a podcast by Buffer ( @buffer ), whose products are designed to make social media marketing simpler and smarter. Sara, also at Drift, generates demand through web, email, and chatbots as a growth marketer. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S.

Marketing 74

Marketing Conference Content Marketing Agency 74

Norton's Notes

JULY 17, 2014

Several years have now passed since the birth of Web 2.0 and the social media bandwagon has rolled out of many towns because most of us are now used to using social media. The media industry has also adapted – albeit slowly – its practices to use it as a credible source/resource to help find leads and qualify stories.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. In my time with Siege Media, I learned to build and vet my own lists, leading to many more relevant pitches and high-authority coverage.

Construction 62

Construction How To Media Google 62

Beyond PR

MAY 17, 2018

Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Download the 2018 Global State of the Media Report. Many of those images show up in magazines, newspapers and blogs, she says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Mark My Words

JUNE 22, 2018

Back then reality TV stars going into politics didn’t have quite the same stigma as it does now and in the dying years of New Labour proximity to mass media appeal was all the more essential in the absence of Boxoffice Blair. Communicating on social media should be no different. It is a common phenomenon for our public dinosaurs.

How To 60

How To Newspapers Government Web 60

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

OnePitch

JUNE 21, 2022

This week on the podcast we sit down with MarketWatch’s technology editor and San Francisco Bureau Chief, Jeremy Owens. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. MarketWatch brought that to the web and a real web 1.0 That is our current home.

Financial 58

Financial Pitching Web Journalism 58

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It promised to dislodge traditional media and enable any individual, organisation or brand to become a publisher.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. To be honest, we’d never recommend that marketers only buy display or banner advertising - it’s important to have a well-rounded media strategy,” counsels Petersen.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48