Onclusive

OCTOBER 5, 2023

Our AP Planner service gives you visibility over the complete news agenda over the next 12 months with our rich database of 120,000+ news items and events. In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world.

Video 195

Video Blogging Marketing Communications 195

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. And how is it different from social media monitoring? Social media listening and social media monitoring: what’s the difference? Yes, that’s right, it’s not just for marketing teams! This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Data 370

Data Groups Measurement System 370

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Onclusive’s media monitoring takes the stress away.

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Onclusive’s media monitoring takes the stress away.

Radio 195

Radio Video Internal International 195

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By Research methodology.

Consumer 370

Consumer Publicity Media Analysis 370

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Go narrow, but go deep.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

In B2B public relations , there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. It’s rare for a company to be limited to only one type of story.

Media 323

Media Interviews Financial Construction 323

Onclusive

AUGUST 30, 2023

Consistent Brand Messaging Across Channels In addition to ensuring your brand is visible to target audiences in all relevant places, including social media channels and paid, owned and earned media channels, consistency is key when it comes to brand messaging.

Brand 195

Brand Branding How To Reputation 195

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Power and Associates have long been regarded as the gold standard for unbiased product and service evaluations. The Big Players Consumer Reports and J.D.

Reputation 167

Reputation Consumer Report Ethics 167

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

It’s not enough to share thoughts on the latest breach; rather, reporters are often looking for short and long-term insights and advice about the future of the category as well as the reasons the public should care. . Note specific reporters or media organizations that can be helpful for the future. It’s all in the approach.

Privacy 294

Privacy Media Telecommunications Conference 294

Agility PR Solutions

JUNE 26, 2022

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. In fact, […].

Privacy 176

Privacy Marketing Media Web 176

Onclusive

JANUARY 4, 2022

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications. Last year STG made clear its intention to create a market leading insights and software company through the proposed acquisition of Kantar Reputation Intelligence.

Groups 195

Groups Technology Reputation Software 195

Onclusive

SEPTEMBER 16, 2019

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. One way to be proactive in generating news is to showcase research that offers surprising insights or trends. It’s free of charge and offers an extension that helps yield quicker insights.

Tools 295

Tools Software Survey Meeting 295

PRSay

FEBRUARY 16, 2024

By Roddy Rasti, Karl Feld, Victoria Leoni and Lee Hill for the Defense Information School, a component of the Defense Media Activity. The insights gleaned from 49 graduates and 34 supervisors of graduates shed light on the wide-ranging roles and activities of DoD mass communicators in today’s U.S. military operating environments.

Public Affairs 86

Public Affairs Communications Radio Television 86

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

New York, NY (October 23, 2023) – Mod Op , a full-service digital marketing agency accelerating customer growth through human creativity and automation, today announced the acquisition of Crenshaw Communications , a leading public relations firm headquartered in New York City.

Agency 156

Agency Communications B2C Creativity 156

Solo PR Pro

DECEMBER 5, 2023

By becoming an authority in a specific industry or type of communication, you can offer specialized services that command attention and respect, without necessarily raising your rates. Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition.

YouTube 99

YouTube Course Financial Education 99

Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets.

Tools 354

Tools Internal International Resources 354

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! Presence of a backlink and consumer behavior We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . We define a backlink as a link to a brand’s website that is embedded in a media article mentioning that brand. Social media engagement and consumer behavior. Read on to learn more! Drum roll, please!

Consumer 195

Consumer Brand Branding Media 195

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Which PR agency services are most relevant to your business’ primary needs? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

The Hoyt Organization

APRIL 17, 2024

With this tool, media monitoring and reputation management become more accessible for businesses of all sizes. Google Alerts is a free online service provided by Google. However, it does not track social media posts. Essentially, Google Alerts will send you instant notifications whenever you are mentioned in the media.

Google 75

Google Publicity Customer Service Web 75

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Executives who are subject-matter experts can share relevant insights on business happenings. The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience. Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? The key is to choose a relevant area and bridge back to your core product or service.

Retail 368

Retail Media B2B Pitching 368

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this! “By

Consumer 195

Consumer Publicity Media Analysis 195

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. Make sure your spokesperson is providing new and intriguing insights instead of reiterating what the reporter has likely heard, especially since they might have multiple quotes to consider.

Interviews 360

Interviews Government Report Pitching 360

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We track major media outlets and writers on Twitter, subscribe to scores of newsletters, buy analyst reports, and follow whitepapers on relevant topics. We also use monitoring services to catch breaking stories in areas of interest to client companies. Monetization tech for convergent media? They’re geeks at heart.

B2B 278

B2B Leadership Survey Data 278

5W PR

MARCH 29, 2024

It’s all about nurturing a positive brand image through the art of earned media. Third-party endorsement PR is a whiz at securing media spots in industry publications, online reviews, and editorial pieces. When the media paints a brand in a good light, it validates its expertise and boosts its credibility.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. We work with our clients to stretch the data into something newsworthy and add their insights to garner interest from the media. . Data points can go a long way.

Pitching 333

Pitching Case Study Leadership Data 333

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

Report 243

Report Analysis Social Media Data 243

Remote PR Jobs

MAY 26, 2023

In this blog, let’s focus on how to determine the costs of such services, once you have found a good match. Are you looking for a one-time campaign or ongoing services? Will the freelancer be responsible for media outreach, social media management, content creation, or a combination of these services?

Healthcare 187

Healthcare Survey Resources Industry 187

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. Wired: Threat Level. SC Magazine. InfoSecurity Mag.

Enterprise 296

Enterprise Trends Journalism Resources 296

NewsWhip

DECEMBER 20, 2023

Unique insights on time-sensitive issues and key topics On top of that ever-expanding data set, we introduced several new unique insights that help communications and media leaders better answer their key questions. The digest also includes our powerful timeline chart plotting media and public interest over time.

Data 78

Data Report LinkedIn Course 78

The Proactive Report

OCTOBER 30, 2023

In-depth insights can uncover opportunities that allow you to thrive in a tough economy. Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. Generative AI services like ChatGPT can be incredibly helpful for research and drafting content. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

JANUARY 19, 2021

With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. With nearly 20 years of public relations experience, I’m pleased to say earned media reporting has come a long, long way in two decades. Timely Insights.

Content Marketing 195

Content Marketing Marketing Analytics Report 195