Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be c) More companies create their own content and channels to reach audiences instead of traditional media channels. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 187

Marketing Content Marketing Data Social Media 187

Polaris

NOVEMBER 29, 2014

Stories about bad PR pitches—especially pitches to bloggers—are ubiquitous. A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. The PR industry needs to do a better job of approaching independent bloggers.

Policies 181

Policies Marketing Viral Pitching 181

5W PR

MARCH 29, 2021

PR professionals who craft data-driven strategies will find three dashboards helpful. Tracking trends on brands, competitors, and their industries can deliver a much deeper understanding of what’s going on. Most PR pros likely track their brand already and compare how they’re performing against the competition.

Analytics 88

Analytics Trends Data Measurement 88

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? Yes, even strangers — much to my mother’s dismay.

Pitching 228

Pitching Agency Social Media Creativity 228

Solo PR Pro

FEBRUARY 22, 2022

What does it take to be unstoppable? In a recent episode of That Solo Life: The Solo PR Podcast with Karen and Michelle, Natalee shares the four steps to being unstoppable in both your life and career. There’s so much nuance to life, to success, to entrepreneurship,” Natalee says. Natalee Champlin has the answer.

System 77

System Measurement Course Writing 77

NewsWhip

MARCH 31, 2021

Paul Quigley, NewsWhip CEO, is joined by fellow PR Week Dashboard 25 honoree Bryan Pedersen, Chief Innovation Officer of MSL. So to get started and maybe get a bit of an introduction in, the chief innovation officer can mean many things, what does the CIO role mean for you at MSLGROUP today? Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . This interview has been edited for length and clarity. Darika: Definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. What forms of engagement does it cover? How does an article get in the ML “bucket”? As we said in the webinar, a simple view count doesn’t really count for much anymore, especially on social. NewsWhip Data.

Data 136

Data Pinterest Viral Facebook 136

Cision

APRIL 14, 2015

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Thanks to technology, PR pros have the world at their fingertips.

Media Relations 120

Media Relations Media Pitching Measurement 120

Beyond PR

JANUARY 2, 2018

Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game. Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Cision

OCTOBER 12, 2015

The “why” conversation is a non sequitur to the “how,” however. You presume that the same distribution mechanisms would apply whether a person sees how many times that an article has been tweeted or not. But reader psychology does not see things so rationally. Twitter reach is (proportionally) small.

Twitter 120

Twitter Measurement Reddit Data 120

Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How should you present something that didn’t work?

Measurement 50

Measurement Analytics Software Resources 50

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. This represents a business practice that is decades old and really does need to change.

Media 149

Media Pitching Data Technology 149

Cision

JANUARY 19, 2017

Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. You are known for helping entrepreneurs develop effective PR and social media strategies to become a recognized influencer in their field. your spotlight.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? The deeper a page is from the homepage, the less likely it is to get crawled frequently, which means the value may not reach your site. Does this impact link quality? When in doubt, use your gut.

How To 71

How To SEO Google Examples 71

Shift Communications

DECEMBER 23, 2014

Want to see how to do this for your blog? Here’s how. Q2 was rife with moments that exemplified how core concepts in PR, marketing and media are evolving, and not necessarily in the ways we expected. Why Measuring PR Shouldn’t Include Sales. Would you measure the speed of a racecar in kilograms?

Comparison 94

Comparison Measurement Engineering Blogging 94

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. They always use analytics to measure performance. Analysis: .

Blogging 104

Blogging Survey B2B Analysis 104

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. You may take me at my word or accept the headline as written, but what does it mean? Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

Solo PR Pro

JUNE 23, 2020

In episode 16 of the That Solo Life podcast , we were joined by longtime friend of Solo PR Pro, Craig Severinsen, founder of BrightWorksPR. Craig’s specialty is helping Marketing and PR entrepreneurs attract more clients for their business. In PR, we don’t always connect our service to the ultimate value we are providing people.

How To 63

How To LinkedIn Measurement Social Media 63

Rock the Status Quo

FEBRUARY 23, 2015

Learn to Podcast: This new SlideShare deck from Jay called How to Produce a Podcast in 15 Steps is youtility at its best, including tips AND specific tools Sir Baer uses to fuel some of his success! It is a useful gift that also ensures the podcast is successful. Are you a PR pro? Good stuff, Cyberalert! And new content?

eBook 100

eBook Digital PR Handbook Content Marketing 100

Rock the Status Quo

JANUARY 13, 2015

Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Or if they are, it’s transparent promotion that only serves to demonstrate their complete lack of understanding of how social media actually works. Where do we start?

Social Media 100

Social Media Media Facebook B2B 100

Cision

APRIL 20, 2015

To read some of these it becomes a bit laughable how useless they are. Or learn about how they can use their purchase better? Let’s see how I did: Mistake #1: All of your editing is focused on optimizing content (your headlines aren’t “click”-magnets). Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Stuart Bruce

JULY 23, 2017

“Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.” Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media. You get the idea.

Social Media 68

Social Media Media Customer Service Corporate 68

Maxim Behar

OCTOBER 15, 2023

The podcast tells the stories of the most successful Bulgarians and their lessons for career, business, and life. One of the undisputed leaders of public opinion in our country and a man with a lot of experience as a media expert, PR guru, diplomat, and business leader. PR is not a profession. How are you?

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Presspage

AUGUST 22, 2017

Rapid changes in the field of PR. Traditionally, offline PR consists of one-way communication without much feedback. The past few years, the field of PR has changed quite a bit. Blogs, social media, forums and tools to monitor and schedule content have been integrated into most PR teams by now.

Trends 79

Trends Measurement Television Consumer 79

Mindful Marketing

SEPTEMBER 17, 2015

Last week at the INBOUND15 conference here in Boston, our CEO & Founder presented to an overfilled room on “PR Analytics & Measurement: A New Data Frontier.” Did you know that the first ever conference on measuring public relations effectiveness was held in October, 1977? Don’t Just Measure; Analyze.

Measurement 50

Measurement Analytics Analysis Conference 50

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 116

Case Study Software Data Web 116

Presspage

JUNE 27, 2017

By adding a link to your newsroom on the homepage, using best practices of Search Engine Optimization (SEO) and giving your newsroom an obvious name, it will be easier for your visitors to reach the newsroom and information they are looking for. Include your PR officers' contact information in the newsroom and on every press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

PR Conversations

APRIL 10, 2018

Prompted by the previous PR Conversations post ( Professional PR Development. Smaller teams and groups (whether start-ups, activist and social movements) put this in practice already so why shouldn’t communicators adopt this proven successful practice? Is it time for public relations practice to abandon its managerial dreams?

Training 80

Training Measurement Technology Engineering 80

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK!

Pitching 164

Pitching Writing Digital PR How To 164

NewsWhip

JULY 29, 2021

Measuring brand reputation | Jump to text. Paul: And does that mean that you were like a small agency or a part of a big agency? Or how does that interact and being kind of a specialist super analytical unit, but within the wider network? Follow Brian on LinkedIn. Talking Points. About Methods+Mastery | Jump to text.

Brand 78

Brand Branding Marketing Data 78

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. And, therefore, why it’s so important for you to consider a multi-faceted PR strategy that is not solely or significantly based on media relations. What does this mean for your content?

Measurement 40

Measurement System Blogging Facebook 40

Maxim Behar

NOVEMBER 16, 2020

Host: As much as we have time and opportunity in the next 50 minutes, we give you the floor on the internet address krumsavovlive.sedemosmi.tv Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. or on the QR code. Maxim Behar: It’s a fact.

Government 52

Government Measurement Crisis Radio 52

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” So what’s a PR pro to do? Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more. Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand.

Publicity 52

Publicity Video Pitching Google 52