5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

Burrelles Fresh Ideas

APRIL 16, 2024

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. B2B influence isn’t about that.

B2B 93

B2B Marketing Measurement Social Media 93

Stern + Associates

APRIL 13, 2023

As an advisor and through her engaging talks , Wilkinson invites a deepening, expansion and reinvigoration of why by setting purpose in the context of climate change and the planetary need for regeneration. A Guide to Influencing Climate Action When people hear about the climate crisis, they often ask the same question: “What can I do?”

Policies 93

Policies Energy Government Crisis 93

Katie Paine's Measurement Blog

FEBRUARY 3, 2023

The Paine of Measurement February 2023 Happy New Year, Readers! Welcome to the February 2023 issue of The Measurement Advisor. In this issue We list my ever-popular beginning-of-the-year predictions in: “ Katie Paine’s Measurement Predictions for 2023.” Measure on, Word to the wise.

Measurement 52

Measurement Case Study Training Data 52

Wadds Inc.

NOVEMBER 15, 2023

She is now an advisor on branding and purpose, having become disillusioned with a career built on selling. A dedicated section on communications outlines how a best-practice communications framework and campaigns approach are essential to centring purpose successfully in your organisation, informing your audiences and bringing about change.

Brand 98

Brand Branding Ethics Internal 98

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Read about the reporters’ background, reporting beats, and previous stories to understand their approach and style. Bear in mind that despite what a reporter or producer tells you, questions might change during the course of the interview — especially if it’s about breaking industry news. Use examples.

Interviews 268

Interviews Media Construction Report 268

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Stern + Associates

JULY 28, 2023

A thought leadership strategy involves transitioning a brand’s communication from product-centric discussions to actively addressing industry and customer challenges, making the brand a trusted advisor to a wider audience. It’s about tapping into the brand’s community, employees, and industry.

Leadership 62

Leadership Strategy How To Groups 62

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Arthur Page Society Annual Conference.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Stern + Associates

FEBRUARY 3, 2023

So naturally we’d talk about things like where and how to generate more awareness for their company and its leaders. These days, I’m actually not too concerned about determining or even measuring communications goals. If you’d like to learn more about how we do it, I’d love to connect. I couldn’t agree more.

Strategy 62

Strategy Corporate Measurement Meeting 62

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. The term public relations itself is often rejected because of its association with publicity and spin. A range of alternative terms has developed each with its own definition and scope.

Publicity 98

Publicity Corporate Employee Interviews 98

Katie Paine's Measurement Blog

MARCH 8, 2016

Please note: This piece originally appeared as a free article in the early March 2016 edition of The Measurement Advisor newsletter. For three decades I’ve been hearing communications professionals whine about how they want to measure results, but they just don’t have the budget for it. Enough already. A […].

Measurement 40

Measurement Communications 40

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

Melissa Agnes

JULY 3, 2018

Crisis management advisors and consultants are not supposed to be the risk. They distrust crisis management firms and advisors as a result of having been taken advantage of in the past. This is the reality of the work crisis management advisors are faced with. What makes me say this? Now, don’t get me wrong.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

I have a hobby of watching TV series and films about crises – both business and politics. It's about a crisis fixer who helps rich and influential clients solve their problems. But he is effective in his work if we measure it by the results of his clients' desires. One of my favorite TV series is Ray Donovan.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Stern + Associates

MARCH 29, 2023

A valued advisor to organizations as varied as Genentech, Goldman Sachs, Mars Inc., Treasury, she teaches leaders how to measure and assess the gaps between their organization’s current and strategically needed culture. Culture is something that you can and should be very, very deliberate about. Sony and the U.S.

Strategy 62

Strategy Corporate Financial Measurement 62

Flack's Revenge

SEPTEMBER 11, 2019

We are often asked about how to handle the PR fallout from breaches. They are reluctant to go public in a positive and proactive way about the measures they are taking to protect their networks and data (see my post We’ve been Hacked! Fusion PR works extensively in the cyber security space. Like other PR Crises?

Crisis Management 180

Crisis Management How To Crisis Reputation 180

Flack's Revenge

DECEMBER 14, 2016

We are techies here at Fusion PR , and generally pretty smart about PR and marketing tech. One person chimed in and said, essentially, “just go out and do great PR – you are wasting your time trying to measure.” The Complete Guide to Dashboards – The Measurement Advisor. So I kept looking.

Measurement 120

Measurement Exercises Interviews Tools 120

Prohibition

SEPTEMBER 1, 2023

Leadership is not merely about managing a team but involves taking personal ownership and accountability. In the podcast, Chris shares his ‘rule of seven’ for agency advisors and the importance of measuring success and scale. A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

Cision

APRIL 28, 2017

She joins the organization with over 18 years of experience, from serving as a senior strategic advisor for AARP to the director of operations for the Caribbean Cultural center. Even when you have a great partnership with your client, other people in your client’s office are forming opinions about that “ok” outcome. I love the outfits.

Local 227

Local Energy Agency Policies 227

Onclusive

AUGUST 9, 2017

Sharing insights about what’s working with different types of PR and marketing campaigns is one way to establish such trust. Furthering the rift between PR, sales, and marketing, PR teams have a vastly different set of metrics to measure business impact than, say, demand gen or product marketing.

How To 220

How To Report Company Marketing 220

Stern + Associates

JUNE 22, 2023

Leveraging Corporate Communication to Execute Strategy In his landmark 1993 textbook, “ Corporate Communication ” (McGraw Hill), now in its eighth edition, Argenti urges leaders to think of corporate communication as less about the mechanics of how organizations communicate, and more about how leaders can use communication to execute strategy.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Katie Paine's Measurement Blog

SEPTEMBER 12, 2016

As we were preparing this issue of The Measurement Advisor, I wanted to validate the appetite among our readers for information on measuring digital/social media vs. traditional media. The post Digital, Social, Online, PESO, POE: What the Heck Are We Really Talking About? appeared first on Paine Publishing.

Measurement 40

Measurement Social Media Media 40

Stern + Associates

FEBRUARY 20, 2023

The companies that adopt these proactive measures are then able to ensure they are not unintentionally propagating bias.” Through keynote presentations, interactive workshops and as an advisor to AI companies Kai.ai

Local 98

Local Community Ethics Education 98

Stephen Waddington

JULY 6, 2022

This is related to previous point about education. To provide valued counsel and be a trusted advisor. Chartered status is typically recognised a measure of competence within a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice.

Publicity 167

Publicity Ethics Training Education 167

Contently - Strategy

AUGUST 5, 2020

The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors. The results have been astounding: 200 percent audience growth, a 38 percent increase in logins by its customers, and a 30 percent uptick in messages to financial advisors.

Financial 82

Financial Strategy Government Leadership 82

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Katie Paine's Measurement Blog

MAY 4, 2017

Each year I try to organize the most important and present them to you in The Measurement Advisor. See, for instance, “6 New Ideas About Social Media That I Learned at IPRRC 2017” and “Public Relations Research […]. The post The 3 Coolest things I learned at IPRRC 2017 appeared first on Paine Publishing.

Conference 40

Conference Internal International Measurement 40

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Strategic advisors. Blurred lines.

Communications 120

Communications Crisis Internal International 120

Cision

NOVEMBER 20, 2015

Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Dan Kocchi, senior advisor of competitive intelligence at CVS Health, explained how he used social intelligence to measure against competitors.

Media 120

Media Social Media Community Measurement 120

Rock the Status Quo

JULY 14, 2015

All great questions to be thinking about, since reviews have incredible impact on reputation and visibility, and a conversation that PR can/should kickstart, if it isn’t happening. Customer Reviews: People are Talking About You…Without You. How have you kickstarted the conversation about online reviews? Click To Tweet.

Retail 100

Retail Customer Service Google Reputation 100

Cision

MAY 4, 2016

Your story is worthless if you can’t get anyone to care about it. Before you pitch a journalist, you must think about how your story adds value for your audience. You recently joined Crosswind Media & Public Relations as a senior advisor for media strategy and management. What will this role entail? Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

PR 20/20

OCTOBER 14, 2021

As marketers, anything that is measurable and quantifiable should get our attention, and the week’s sessions were filled with interesting numbers. Financial advisors will tell you that when investing, you want to aim for an ROI above 7%. But on average, for every dollar spent, advertisers earned $8 in revenue.

Marketing 87

Marketing B2B Advertising Advertising 87

Cision

AUGUST 11, 2016

But what we do know is that data – social media data in particular – can reveal almost everything about us. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. That is a tectonic shift for how marketing is planned, executed, and measured.” – Jay Baer, President, Convince & Convert.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

JANUARY 31, 2023

” A Norwegian Krone equals about $1.80 I took a close look at the Truescope product about this time last year: A look at the media monitoring tool Truescope is bringing to the U.S. [PR What’s different about that? If you enjoyed this post, you might also like: PR measurement. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78