PRSay

JUNE 11, 2019

PR professionals who represent insurers must now be versed in many new kinds of car insurance. A device that plugs into your car’s diagnostic port (which is not for everyone, since it tracks your location) measures how smoothly you operate your vehicle. But he heals quickly, and in four months he’s ready to return to work.

Insurance 140

Insurance Insurance Sports Telecommunications 140

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. Here are some fundamentals that will guide you in crafting a winning PR program.

Writing 136

Writing How To Pitching Privacy 136

Presspage

MARCH 31, 2023

First and foremost, as a communications team, you can make a difference; however, you can’t solve the crisis. Daily a large number of questions about the situation, expectations, and measures were asked during the May holidays and the whole summer. You can’t be on top of the game 24/7 for several weeks or months.

Crisis 78

Crisis Travel Software Data 78

ImPRessions - Crenshaw Communications

MAY 25, 2017

Congratulations, you’ve retained a new public relations firm, and you’re getting ready to kick off a successful partnership. Get both teams to work together to set and achieve goals. Transitioning from the PR proposal to the working plan often includes a review of goals and objectives. Fuzzy goals.

Agency 120

Agency Meeting Web Writing 120

Sword and the Script

JANUARY 31, 2023

My last PR tech sum went up in early November – and there’s a lot that happened between then and now. I’ve teased the deals in the headline, but there are a lot of AI happenings in PR too. Here’s this month’s summary of the news from the vendor community this month. PR Tech Briefing].

Software 78

Software Case Study Technology Tools 78

ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. Here’s a cheat sheet on finding the right PR firm while saving time and frustration. Here’s a cheat sheet on finding the right PR firm while saving time and frustration. Skip the RFP. Seek relevant recommendations.

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Agency Groups Meeting Internal 136

Shift Communications

JUNE 25, 2018

Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. If you’ve been working in the PR business long enough, the PR planning process can become rather formulaic, especially if you’ve worked with the client over a long period of time.

Analysis 94

Analysis Conference Data Exercises 94

Barokas

AUGUST 16, 2017

Having a process in place provides a strong foundation for your team and puts your client at ease. Schedule an internal meeting to discuss first steps and ensure all team members understand account. Share a ‘meet your team’ slide with client. How does PR support business goals in the first 6-months?

Meeting 60

Meeting Internal International Agency 60

Barokas

AUGUST 16, 2017

Having a process in place provides a strong foundation for your team and puts your client at ease. Schedule an internal meeting to discuss first steps and ensure all team members understand account. Share a ‘meet your team’ slide with client. How does PR support business goals in the first 6-months?

Meeting 60

Meeting Internal International Agency 60

Cision

SEPTEMBER 13, 2017

This is especially important if you have a sizeable marketing and PR team, as it will set the tone for what is allowed regarding identity and marketing messaging. You’ll want to make a big deal of it once you’re ready to unveil your new corporate image. Conclude by Measuring Your Initial Success  . How far was your reach?

Corporate 270

Corporate Brand Branding Guidelines 270

Newsfile

OCTOBER 24, 2023

Avoiding PR communication mistakes in this important market is paramount for PR pros. As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

Communications 52

Communications How To Corporate Training 52

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.

Exercises 198

Exercises Google Writing Blogging 198

Cision

NOVEMBER 1, 2016

Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. So stop your excuses and get ready to overcome these typical obstacles to PESO model implementation. I’ve actually been working in PR for more than 20 years.

How To 120

How To Software Analytics Google 120

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch told the publication that 1,100 PR professionals are using the platform.

Pitching 90

Pitching Report Software Survey 90

Waxing UnLyrical

SEPTEMBER 17, 2023

The background For the last month-plus (starting on Saturday, August 12), I’ve been experiencing what a hell-vortex Meta “Support” is. As much in terror as I was – and I was – I had the wherewithal to get the Arena comms/social media team together via text/phone.

Social Media 59

Social Media Facebook Media Internal 59

Cision

MARCH 17, 2017

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. What drew you to the field of Fashion PR and led you to launch PR Couture 10 years ago?

Fashion 227

Fashion Travel Interviews Instagram 227

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Planning for months ahead can be daunting for some, a fun task for others (me) and a challenge for most for a ton of reasons. Measurable. Achievable.

Agency 80

Agency Energy Training Blogging 80

Solo PR Pro

JULY 10, 2018

This month #solopr is joining forces with #SMChat for a combo beach-themed Twitter chat on July 11 at 1 pm ET. Know Your SPF: What PR metrics do you measure and why? Ready To Play: What PR teamwork challenges should be addressed? Ready To Play: What PR teamwork challenges should be addressed?

Crisis Management 40

Crisis Management Twitter Crisis Internal 40

MaccaPR

OCTOBER 29, 2019

For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? By asking these two questions each month, the company is able to pull data for its 5,000 U.S. Scan it in the app.

Brand 90

Brand Branding Marketing Enterprise 90

Shift Communications

MAY 3, 2016

Consider just the last month or so: Facebook dropping a bucket of APIs on the world. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Keeping pace with the rate of change in marketing technology has become a full time job. Prioritize and Share….

Technology 60

Technology Marketing eBook Training 60

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

NOVEMBER 30, 2018

To say the last four months has truly been one of the busiest (and most rewarding) times in my professional career would be an understatement. Lots of brainstorming, team meetings, and event planning sessions all were part of my schedule for this semester. I’ll make sure to share the videos with the team!

Groups 66

Groups Tools Video Storytelling 66

Beyond PR

DECEMBER 19, 2017

Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. When you lay out your content for 12 months (the way you can with our 2018 content calendar template featured at the bottom of this post), you get the big picture of what’s coming your way. Plan Early (And be Ready to Amend).

How To 75

How To Content Marketing Conference Analytics 75

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. —

Measurement 40

Measurement Financial Crisis Internal 40

prTini

JANUARY 16, 2015

Each month, I’ll share two that I recommend using to boost different areas of PR, starting with visual storytelling. And, since this is the first edition of 2015, I’m throwing in one extra tool for good measure. And, everything is instantly ready to email, download or share. (I Here we go! Launching a new product?

Storytelling 28

Storytelling Tools Resources Instagram 28

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. RSVP here: [link] #pr [.] link] Nov.

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

OCTOBER 29, 2019

It’s not the best content or the best contacts that drive success in PR – it’s the connection between the two. The Belgium-based company takes customer relationship management (CRM) approach to PR, and Mr. Wynants says if you don’t have content as part of that CRM, you’re missing a big part of the puzzle. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

Maxim Behar

JULY 26, 2021

My guests are Siika Katsarova, President of the Bulgarian Union of Balneology and Spa Tourism (BSBSPA) and Vice President of the European Spa Association, Maxim Behar - diplomat and global PR expert and Miroslav Mihailov, Chairman of the Board of the Institute for Development and Sustainability of tourism. From 60 to 80 euros for a visa.

Tourism 52

Tourism Hotels Brand Branding 52

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. We’ve always believed in HubSpot’s potential to disrupt an industry.

Marketing 40

Marketing Tools Data Report 40

Maxim Behar

DECEMBER 4, 2021

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. "We Of course not.

Social Media 52

Social Media Meeting Groups Analysis 52

Deirdre Breakenridge

DECEMBER 30, 2014

A few months ago, I decided to review my 2014 New Year’s Resolutions to see if I had accomplished all of my goals. Only schedule conference calls with your clients, teams, colleagues, partners, etc., Podcasts PR 2.0 At the time, I had completed approximately three quarters of what I had set out to do for the year.

Social Media 325

Social Media Meeting Course Community 325

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Hint: Word of mouth, IS PR. Victorious PR has produced results like Bao Le, who was featured on Yahoo Finance where he shared his story about how he got to be where he is today with his business! And your team can do this for YOU.

Publicity 52

Publicity Video Pitching Google 52

Maxim Behar

DECEMBER 4, 2021

Leading PR expert and CEO of M3 Communications Group, Inc. Maxim Behar shared in an interview for Capital newspaper how the pandemic affected his company and team, how he managed to retain and increase its clients, what role social media play in communications today and how he defines the PR business in 2022. " Of course not.

Newspapers 52

Newspapers Crisis Meeting Crisis Management 52

Waxing UnLyrical

OCTOBER 5, 2016

The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. and has worked with clients in over 30 countries to help them measure the impact of communication on business results; and. A1: Learned abt measurement in 1st PR agency job 20+ yrs ago.

Measurement 77

Measurement Analysis Tools Agency 77

PR Matters

AUGUST 11, 2014

Your agency team should be brimming with professional wordsmiths. And the leader of that team should ensure that all copy sent to you meets all of the prerequisites for professional delivery: it should be reviewed and corrected for errors and style issues before sending it to you. who is responsible. date and time for delivery.

Agency 124

Agency Measurement Reputation Skype 124

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

Stephen Waddington

MARCH 15, 2021

Four inspiring speakers led conversations on race, talent, PR dashboards and the dark side of social media. We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. How can we encourage potential students to study PR and comms?

Google 119

Google Data Government Social Media 119