Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JUNE 28, 2023

As disruptive technologies aim to overturn the status quo, they often challenge entrenched systems. These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation.

Technology 170

Technology Strategy Privacy Healthcare 170

PRSay

MAY 10, 2022

You’ll master a four-step system for getting readers to pay attention to your message, understand it, remember it and act on it. DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. Save $100 with coupon code PRSA22.

Case Study 191

Case Study Training Writing Storytelling 191

Prohibition

AUGUST 25, 2023

With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape.

Retail 62

Retail Marketing Analytics Social Media 62

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. The modern communicator is not just a great storyteller.

Crisis 464

Crisis Publicity Exercises Trends 464

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Other neurological research tells us that a happy ending to a story triggers the limbic system, our brain's reward center, to release dopamine which makes us feel more hopeful and optimistic. The Business of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Polaris

DECEMBER 1, 2014

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. It’s just a new-fangled term for storytelling, which, let’s face it, is as old as the hills.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Frederik Vincx

JULY 25, 2023

Lead product design and marketing. And later creating an inbound sales engine via content marketing and conversion optimization. Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Highlights Bootstrapped to 7 figures annual recurring revenue.

Software 78

Software Banking Resources Government 78

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. I have the answer!

Content Marketing 52

Content Marketing Marketing System Reputation 52

Communications Conversations

NOVEMBER 16, 2022

First how can “social media” AND “social media marketing” be skills? Those are tools we use to do the social media and social media marketing you listed at the top! And, they do need to have the ability to manage social content systems. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Secret Sauce Origin Story. But what is Retsyn?

How To 194

How To Wikipedia Engineering Web 194

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Anecdotes can be as long as your market, message and medium demand. Master the Art of Storytelling. Tip 1: Move the problem to the top. Luckily. .

Storytelling 149

Storytelling Case Study Writing Banking 149

PR 20/20

NOVEMBER 23, 2020

A true flywheel strategy requires a comprehensive look at the customer experience—across marketing, sales, service, and even business model components, like operations and the front office. Systems excellence is how you turn your customer-centered vision a reality. Aligned Strategy + Systems = Systems Excellence.

Technology 73

Technology Strategy System Storytelling 73

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 45

Storytelling Data B2C B2B 45

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. As it turns out, other Canadian marketers also found Hearn’s answers useful.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The savvy tech marketer adjusts tactics accordingly. We are all part of the hype-o-system).

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

JUNE 18, 2019

“Strategy” is an overused word, but in public relations or marketing, it’s a key to success. It’s also important that tactics are flexible and can be changed as the competitive environment or market trends dictate. They’re in sync with other marketing and comms programs. It all works in concert.

Strategy 220

Strategy Measurement Advertising Advertising 220

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Onclusive is a marketing analytics company revolutionizing the Communications industry with data science. The ideal candidate is a consultative sales director with proven success selling data and technology solutions directly to communications and/or marketing professionals. Skills/Attributes. Requirements. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. The savvy tech marketer adjusts tactics accordingly. We are all part of the hype-o-system).

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “You It’s important to have a support system and people who have your back.”.

Conference 136

Conference Film Storytelling System 136

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JANUARY 14, 2020

In short, our main goal is to increase the profile and influence of the association through data-based storytelling and creative communications that inspire our audiences to learn more about what we do and become a part of it. It’s not always as cut and dry as say, gathering leads and tracking them through to conversion like marketing.

Marketing 79

Marketing Data Wireless Industry 79

Victorious PR

APRIL 4, 2023

With experts on hand in the crypto field, Victorious has become a trusted voice in that market. They focus on establishing and maintaining leadership positions for their clients by implementing superior strategies, building strong relationships, leveraging market intelligence, and executing consistently.

Agency 52

Agency Storytelling Financial Groups 52

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley? Want more multimedia storytelling insights? Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst. You need to know your audience, inside and out. Make sure they know it, too.

Media 101

Media Storytelling System Technology 101

Deirdre Breakenridge

APRIL 10, 2017

How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? Five years ago, no one expected their PR firm to have video storytelling capabilities. and name.kitchen, where she does media relations, content marketing, and social media. The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

Doctor Spin

FEBRUARY 15, 2024

Refers to the systems, technologies, and methods for transmitting messages over distances. Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Communications.

Communications 52

Communications eBook System Corporate 52

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Direct Deploy: Engaging Content Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

DECEMBER 6, 2015

“Dark Side” Star Wars fans are a huge market that transcend nationality and generations so turning to the most popular website with the most popular tools in the world makes sense. Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications.

Google 120

Google Advertising Advertising Film 120

The Resolution Blog

OCTOBER 4, 2019

This often makes it a more preferable marketing activity, because it seems a lot “safer”. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

Critical Mention

JUNE 24, 2018

I also have an MBA, and my first entrepreneurial venture was to launch my own marketing and PR firm. Currently, there’s a company in Europe who watched my Go-To-Market LinkedIn Learning video course and now they want me to consult on their G-T-M strategy. You need to be in tune with the market to remain relevant.

Storytelling 106

Storytelling Technology Course Privacy 106

Stephen Waddington

JUNE 16, 2019

Two data points from the past week should concern you if you work in marketing, media or public relations. Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60