Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Other neurological research tells us that a happy ending to a story triggers the limbic system, our brain's reward center, to release dopamine which makes us feel more hopeful and optimistic. The Business of Storytelling.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. Digital Storytelling: The Future of PR. The Earned Media Paradox. Meanwhile, PR only reached $16.5

How To 223

How To Marketing Storytelling Measurement 223

Ethical Voices

JUNE 12, 2023

If we’re using terms like “dismantling systemic barriers”, they’re not going to understand that language. We find in advocacy organizations, there’s often a language access issue because we use words that are not recognizable outside of the advocacy space.

Ethics 70

Ethics Storytelling Communications Training 70

Onclusive

MAY 4, 2020

Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. The modern communicator is not just a great storyteller. Monitoring the media for trending topics, terms and themes has become as much of a scientific exercise as a marketing exercise.

Crisis 464

Crisis Publicity Exercises Trends 464

PRSay

NOVEMBER 15, 2022

military approaches diversity, equity and inclusion and about the importance of storytelling to communicate an organization’s messages. But existing systems sometimes keep other people out, he said. “We Part of the storytelling challenge, Evans said, is that “it’s more about the organization than about individuals themselves.

Nonprofit 104

Nonprofit Storytelling Radio System 104

Presspage

JANUARY 23, 2024

It offers PR and communications professionals a detailed guide to improving their storytelling (Control), strengthening collaboration (Connect) and reaching a wider audience with news and stories (Communicate). International ‘3 Cs’ campaign The launch of the international campaign marks a milestone for Presspage.

Software 78

Software Internal International Digital PR 78

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers.

Tools 136

Tools Communications Storytelling Newspapers 136

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling? Email: ann@WylieComm.com.

Storytelling 124

Storytelling Case Study Writing Banking 124

Onclusive

APRIL 9, 2019

Now, with the addition of Ozmotik technology to our platform, once a brand has identified its most valuable earned media content, our system can automatically deliver this content to more of its target audience using digital media amplification. We call this practice of continuous storytelling, measurement, and amplification, “Growth PR”.

Analytics 284

Analytics Content Marketing Corporate Company 284

PR 20/20

NOVEMBER 23, 2020

Systems excellence is how you turn your customer-centered vision a reality. And companies that rush to digital without a tech stack plan risk disparate systems, data silos, and most importantly, a clunky customer experience. Aligned Strategy + Systems = Systems Excellence. There’s a plethora of technologies available.

Technology 73

Technology Strategy System Storytelling 73

Landis PR

SEPTEMBER 21, 2023

Fundamentally being values-aligned enabled the tribes to develop resources and infrastructure benefitting their community including: social services networks, healthcare, education, their own primary school system and an accredited community college system. My parents supported tribal growth and success.

Company 64

Company Employee Community Healthcare 64

Frederik Vincx

JULY 25, 2023

Step by step, creating a more effective software system to manage contacts, publish stories online, and pitch the right contacts. Our clients have testified to the increased efficiency and enhanced storytelling ability that our toolkit provides. We had spotted the business opportunity in the communication agencies that we worked at.

Software 78

Software Banking Resources Government 78

Communications Conversations

NOVEMBER 16, 2022

And, they do need to have the ability to manage social content systems. You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros.

Social Media 174

Social Media Media Analytics Data 174

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. Established effectiveness-tracking systems and dashboards. ? Developing stakeholder trust. Collaboration with marketing can provide PR pros with: ?

Marketing 195

Marketing Measurement Advertising Advertising 195

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? If “communications” or “PR” are in your job description, you may wonder what to do with “secret sauce.” Secret Sauce Origin Story.

How To 194

How To Wikipedia Engineering Web 194

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Some Navy vessels also have their own broadcasting systems onboard, which require specialized skills to operate. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

Wadds Inc.

OCTOBER 9, 2022

Building a regenerative business is a radically different mindset and value system to the capitalist model of growing a business to create an exit. She’s brought onboard her partner Tom, a talented video storyteller onboard, to develop a creative offer and achieve a greater equilibrium between work and family.

Creativity 98

Creativity Policies Mobile Storytelling 98

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. “You It’s important to have a support system and people who have your back.”.

Conference 114

Conference Film Storytelling System 114

PRSay

OCTOBER 22, 2019

Turn off commenting systems. And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. Storytelling is the best thing that communicators can to do to be successful in this new age.

Conference 102

Conference Communications Storytelling Social Media 102

PR for Anyone

DECEMBER 19, 2023

As she was transitioning from a corporate job to embracing various side gigs in Boulder, Colorado, Ash attended an event called Ignite Boulder that sparked her desire to connect with people through impactful storytelling. The event challenged speakers to condense their messages into five-minute slots with auto-advancing slides.

Corporate 130

Corporate Internal International Storytelling 130

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Use Salesforce CRM to document, execute and forecast to ensure a predictable and well executed business while maintaining a dependable system of record. Natural storyteller, leverages customer success outcomes and knows how to articulate an ROI based on specific customer desired outcomes. Bachelor degree is required.

Software 150

Software Measurement Analytics Data 150

Doctor Spin

FEBRUARY 15, 2024

Refers to the systems, technologies, and methods for transmitting messages over distances. Communications can also pertain to the fields of study and professional practice that deal with these systems, including engineering, technology management, and information theory. Communications.

Communications 52

Communications eBook System Corporate 52

Ishmael's Corner

JULY 12, 2015

The Art Of Storytelling In Business Communications And Public Relations. Even if you’re not a Game of Thrones fan — must be a few lawyers out there who quibble with their court system — one can only marvel at Tyrion’s sales pitch to Daenerys (season 5, episode 8) as he jockeys for the top advisor role. Nothing […].

Case Study 60

Case Study Storytelling System Pitching 60

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. We are all part of the hype-o-system). But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Landis PR

DECEMBER 12, 2022

Storytelling value is created when companies embark on new sustainability practices or can share the results of sustainable development. Business and industry leaders that can demonstrate the ability to grow profits and minimize environmental impacts can increase their share of voice with eco-conscience consumers.

Financial 52

Financial Government Storytelling System 52

ImPRessions - Crenshaw Communications

JUNE 18, 2019

PR is much more than a one-way broadcasting of information or storytelling; with the right research, it works as a two-way channel by responding to or tailoring messages to the right audiences. Or maybe a prospect is already in the system and he comes across a particularly convincing testimonial in a trade publication.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prohibition

AUGUST 25, 2023

By combining PR’s expertise in storytelling with marketing’s knowledge of the target audience, retailers can create compelling content that resonates with customers and drives engagement. Collaborate on content creation: PR and marketing teams can collaborate on content creation to ensure a consistent and unified brand message.

Retail 62

Retail Marketing Analytics Social Media 62

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. We are all part of the hype-o-system). But the focus here is on another schedule that impacts media coverage. It is the one that follows the inexorable march of technology evolution and disruption.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. We’ve also found that an earned media management strategy works best when you designate a leader, a strategist, a storyteller and an analyst. You need to know your audience, inside and out.

Media 74

Media Storytelling System Technology 74

Ishmael's Corner

APRIL 7, 2015

Her film takes a raw look a foster care system that stops supporting kids at a certain age. For the back story on the film, how it came about and the visual storytelling, Melissa gave us an exclusive interview (eat your heart out Entertainment Tonight). But I didn’t want to portray them merely as victims of a broken system.

Film 60

Film Internal International Storytelling 60

Victorious PR

APRIL 4, 2023

Wachsman Wachsman aims to provide strategic communications and storytelling support to entrepreneurs, founders, and risk-takers who were defying the odds and pioneering a new digital and decentralized age, amidst shifts in the global financial system. What Makes a Good PR Firm for Crypto?

Agency 52

Agency Storytelling Financial Groups 52

wiredPRworks

NOVEMBER 18, 2020

To simplify what can be a very complex subject, I created a system to streamline marketing and make it easier for everyone. This system is a five-prong approach that simplifies the whole marketing process into words intentions routes, experiences, and design. The best way to convey your customer experience is via storytelling.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Presspage

AUGUST 7, 2018

From major technology companies and massive health systems to small liberal arts colleges and even startups, the newsroom is the website’s hub for communication, but it can be so much more. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97