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Barry Moltz on ChangeMasters, Small Business and Social Media

wiredPRworks

Why do so many small business owners pay for expensive advice, agree to take action. ” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. .” Barry Moltz gets small businesses unstuck.

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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. . Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 306
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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

With WFH a new normal in the COVID era, listeners are consuming a vast array of podcasts across business, finance, education, entertainment, and more, and at different times of the day. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Adweek Yeah, That’s Probably an Ad.

Marketing 204
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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago).

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5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. Below are 5 essentials of an effective content marketing strategy.

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Creative Ways to Pitch Media During a Pandemic

5W PR

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips. After Black Friday, the public will be focusing on Cyber Monday.

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3 Ways to Reach LGBTQ Consumers in the New Normal

PRSay

History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Without large-scale events as an advertising vehicle, businesses need to think outside the box to reach these customers. Yes, people still read print publications, especially in niche media.

Consumer 109