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Comparing top 2021 media monitoring vendors

Onclusive

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? We provide real-time social analytics for your brand, competitors, topics, and influencers across all major platforms including Twitter, Facebook, Instagram, YouTube and TikTok.

Media 370
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How Communicators Can Help Their Clients Navigate Misinformation and Biased News

PRSay

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97
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Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

Targeting local and small businesses. Facebook Live videos can be republished on YouTube or LinkedIn, and edited for shorter clips to post on Twitter. B2B companies should be actively working to strengthen relationships with their current customers, as well as limiting any reputation damage that results from posts by unhappy ones.

B2B 344
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Enhancing Video Marketing Success with Effective Public Relations

Burrelles Fresh Ideas

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 87
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Pizza Hut is the Most Recent in “Fast Food Disgusts”, But Is It a Crisis?

Melissa Agnes

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. ” [ source ]. What about you?

Crisis 244
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Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

PR Conversations

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). They wanted access to reputable information, to build relationships, to hold organisations to account.