Cision

NOVEMBER 12, 2015

According to research by Demand Metric and Ascend2, 81 percent of businesses prefer to host their videos on their websites, however, the most popular and effective videos are also uploaded to YouTube. Zendesk and Pegasystems have impressive YouTube channels worth exploring. Measure ROI. How many times was the video shared?

Video 120

Video Strategy Marketing YouTube 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 88

Video Publicity Marketing Analytics 88

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. It’s over 300 member stations with local accountability.

Storytelling 60

Storytelling Tourism Travel Local 60

NewsWhip

FEBRUARY 5, 2020

In terms of the publishers that saw success around Super Bowl LIV content generally, Fox News and its local affiliates came out comfortably on top, with 4 million engagements. When we measured the number of likes, Rick and Morty’s Pringles crossover came out on top, with 100,000 likes on the video. . million and 2.5

Web 78

Web YouTube Facebook Television 78

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience. But then Marriott had to figure out next steps.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

FEBRUARY 18, 2016

We are sticklers for measuring all outcomes. Measurable. We find that when you combine measured results with demonstrated, unwavering commitment to understanding the industry ecosystem of each of our clients, we earn their respect and appreciation, and our clients see what their investment yields. Report (Specific. Achievable.

Storytelling 120

Storytelling Local Video Measurement 120

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

Critical Mention

JULY 15, 2020

Among a host of other features and functions, the Media Contact Database allows users to quickly locate contact information for local and national journalists, influencers and outlets via an easy-to-use interface. We believe current and future customers will quickly see this as a major marketplace differentiator.”. About Critical Mention.

Media 108

Media Radio Television Engineering 108

Cision

JUNE 6, 2017

Disney dropped its alignment with YouTube sensation PewDiePie over content deemed to be pro-Nazi. They’re tech, food, photography, and car bloggers; the most popular Pinterest stars posting about travel, recipes, and style; and the YouTubers and Instagrammers with thousands of followers promoting everything under the sun.

Marketing 239

Marketing Television Handbook Web 239

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). These developments also gave life to what was known at the time as ‘digital PR’ or ‘E-PR’.

Education 52

Education Reputation Leadership Technology 52

5W PR

JULY 11, 2018

If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks. How Do You Know if the Stunt Was Successful?

Measurement 149

Measurement Education Social Media Film 149

Cision

MARCH 24, 2017

This is the great debate in PR: how do we measure what we do and prove its value? But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. Meet people where they are. Take the politics out of it,” she said. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Burrelles Fresh Ideas

JUNE 20, 2023

Fresh and Seasonal Produce: Summer is the perfect time to enjoy an abundance of fresh, locally sourced fruits and vegetables. Consumers appreciate businesses prioritizing eco-friendly practices, such as using compostable packaging, sourcing locally, reducing food waste, green garden waste and supporting ethical farming practices.

Brand 40

Brand Branding Local Instagram 40

OnePitch

NOVEMBER 17, 2022

We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client. What’s your best tip for measuring PR? What’s the most valuable KPI to track in your opinion and why?

Strategy 52

Strategy Real Estate Media Pitching 52

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Local news and indy journalism more trusted. “I

Marketing 198

Marketing Content Marketing Data Social Media 198

Stuart Bruce

OCTOBER 17, 2015

Impressive viewing figures for YouTube videos. One campaign that I liked a lot was for a local authority that was using social and digital as a very effective way to improve community engagement for area based community committees. On that measure I’d say the online engagement was a huge success. A lot more people.

Social Media 60

Social Media How To Media YouTube 60

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Flatiron Communications

APRIL 13, 2021

How one measures PR success also has evolved with the changing media landscape. Insider just sent out an email defining "impact points," which is one way beyond traffic or subscriptions the company measures a story's success. To not engage as such would be considered today as PR malpractice.

Media 41

Media Journalism Reddit Local 41

Shift Communications

DECEMBER 11, 2015

Measurement Continues to Evolve. Tools are getting smarter and faster, but there still is no one source of truth for measurement – and we shouldn’t expect it to magically arrive. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Visual Storytelling Accelerates.

Marketing 60

Marketing Mobile Pinterest Analysis 60

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Get a preview of what to expect and check out Roetzer’s Traffic & Conversion Summit talk from 2018, “Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future,” on Youtube.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

APRIL 3, 2017

How Local News Stations Cover Weather on Facebook. Facebook highlights how local outlets across the country covered extreme weather events including California’s floods, tornadoes in Texas and Louisiana and a New England blizzard. Stories Search Makes Snapchat a Real-Time YouTube. Updating the branded content tag. More on CNBC.

Social Media 49

Social Media Pinterest Media Instagram 49

Stephen Waddington

FEBRUARY 12, 2019

These include shareholders, media, staff, suppliers, customers, and the local community. In a fragmented media environment influencer aren’t just journalists anymore, they can be anyone with a network or community of their own; so an individual with a blog, or on Facebook, Pinterest, Twitter or YouTube.

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. Unfortunately the same isn’t true for local media.

Publicity 164

Publicity Ethics Data Community 164

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host a podcast or YouTube series featuring interviews with industry experts. Partner with a local influencer to promote your business on social media.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. The key way to do so is through reviews. SEO and AdWords.

Engineering 67

Engineering Reputation Social Media SEO 67

Stuart Bruce

JULY 23, 2017

I doubt many, if any, marketing teams would be any good at using social media for corporate communications, CSR, managing stakeholder relations with investors, trade unions, employees, local communities, analysts, journalists or politicians let alone issues management and crisis communications.

Social Media 68

Social Media Media Customer Service Corporate 68

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO.

Digital PR 62

Digital PR Tools Google Pitching 62

Flatiron Communications

JANUARY 11, 2018

Today’s PR pro is still charged with creating for his or her clients a positive branded presence in the “media,” which, in turn, hopefully produces measurable business results such as an increase in sales, stock price, reputation, support for issue, etc. they produce.

Pitching 43

Pitching Journalism Tools Agency 43

Victorious PR

FEBRUARY 22, 2023

Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. People are more likely to shop from Target or Walmart over their local supermarket because they’ve heard of Target and Walmart. Now is the time to build that legacy. Guess what?

Publicity 52

Publicity Video Pitching Google 52

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Several recordings of two employees joking about in the kitchen of one of their branches were shared on YouTube. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR Fuel

MARCH 17, 2020

Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story. Public Relation Tools for Measuring the Impact of Earned Media.

Publicity 63

Publicity Small Business Advertising Advertising 63

Waxing UnLyrical

DECEMBER 9, 2010

Instead of taking 7 hours, it took 3 hours to shoot because we had remembered every locale and shot. I recently went to a workshop on YouTube and I had asked the members of the organization I worked for if they had any questions about YouTube. And of course, it worked. Does our video have the makings of a viral video?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

APRIL 2, 2016

No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Merriam-Webster defines calibration as “to measure (something) in an exact and precise way.” Because you cannot be strategic if you don’t know how you’ll measure your progress. Yes, we measured “hits” and impressions.

Strategy 40

Strategy Case Study Community Creativity 40