Advertising Local Measurement YouTube 
Cision
OCTOBER 5, 2016
If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.
Cision
AUGUST 23, 2017
Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses. Measure the Sentiment That Matters.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.
Stephen Waddington
DECEMBER 30, 2019
There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?
5W PR
JULY 11, 2018
The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. If the association or business already has a social media presence on platforms such as Facebook, Twitter and YouTube, that’s a good place to start.
PR 20/20
SEPTEMBER 17, 2019
The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Tracks include content strategy, core content concepts, future of content, and content management and measurement.
PRSay
OCTOBER 25, 2017
Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. What’s driven the convergence of PR + marketing + advertising? Social media.
Expert insights. Personalized for you.
319 
Let's personalize your content