OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. It now serves as the city’s first food hall alongside welcoming tenants like City Winery, Puttshack, Alamo Drafthouse, and Fresh Thyme Market. Louis area. Want more blogs like this?

Travel 81

Travel Pitching How To Guidelines 81

5W PR

JUNE 27, 2023

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78

Hotels Groups Travel Marketing 78

5W PR

MAY 17, 2024

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion.

Strategy 78

Strategy Brand Branding Travel 78

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 98

Meeting Energy Local Media 98

Burrelles Fresh Ideas

MAY 23, 2023

This summer appears to mark the return of travel as we used to know it. Some of the types of travel expected to bounce back to pre-pandemic levels this summer include: Domestic Travel: Popular destinations that often include national parks, major cities, coastal areas, and other popular tourist attractions.

Travel 40

Travel Tourism Airlines Hotels 40

The Hoffman Agency

NOVEMBER 13, 2023

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. Clearly, Shanghai isn’t just a place where travelers come and go — they don’t mind if we leave an imprint.

Local 36

Local Agency Government Travel 36

Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships.

Travel 60

Travel Communications Insurance Insurance 60

PRSay

MARCH 7, 2024

Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners. Travel media reported on hotels decorated in the style of Barbie.

Film 127

Film Marketing Sports Hotels 127

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Smaller businesses aiming to gain a global market cannot afford to be offensive. Until next time! Critical Mention. Erica Sunarjo.

Local 65

Local How To Internal International 65

5W PR

MAY 30, 2023

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again.

Tourism 97

Tourism Hotels Travel Meeting 97

PRSay

JUNE 5, 2023

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

Storytelling 60

Storytelling Tourism Travel Local 60

PR for Anyone

MAY 5, 2020

But for those who are used to traveling for business and enjoy social connection, the current situation might be causing a lot of extra stress and anxiety. If your expertise is in your local market, talk about that. You have a gift to share with the world.

Case Study 223

Case Study Study Publicity Travel 223

5W PR

JULY 9, 2019

Carving out a niche market and positioning yourself as the go-to brand for a specific audience and a specific product is a great way to ensure success when selling online. The key is to identify a niche market that you feel you can master, and one that has a viable audience and group of consumers. Travelers.

Marketing 79

Marketing Travel Healthcare Fashion 79

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

Trends 78

Trends Travel Consumer Local 78

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Travel Retail 118

Stephen Waddington

JUNE 30, 2021

Popular applications include search, information, entertainment and travel. Currently there is a lot of white space for them to move into; the customer base is ready and waiting, but to tap into this new marketing channel, brands need to optimise, create and integrate their products and services with voice technology,” he said.

Hotels 138

Hotels Travel Privacy Engineering 138

PRSay

JUNE 15, 2020

History and research have shown that this community is one of the first to resume travel and shopping after periods of uncertainty. Here are some ideas to make your organization top of mind for LGBTQ community: • Start marketing now. Sponsoring a gay pride event should not be your ultimate LGBTQ marketing initiative for the year.

Consumer 109

Consumer Travel Local Community 109

Contently - Strategy

JULY 22, 2021

But in travel? Communication about safety protocols and points flexibility was crucial, but the brand’s marketing team also knew that their audience wanted more than memos. Today, Traveler spans 87 local editions across the globe. ” Local travel for a global audience.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? In the travel sector, we’re all about keeping up with innovations. Maximizing 5 Major Tech Innovations. Furthermore, a study by Tata Consultancy Services reported 71.9

Hotels 198

Hotels Mobile Travel Automotive 198

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 84

SEO Mobile Engineering Ethics 84

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. I also love fashion, music and food, and in fact the travel industry often allows me to tap into these areas of interest. “If

Industry 316

Industry Fashion Travel Tourism 316

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Not bad for promoting a webinar that covers complex marketing issues. No, seriously.

Advertising 133

Advertising Advertising Real Estate Travel 133

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media.

Marketing 120

Marketing Analytics Measurement Data 120

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. nearly nine in 10 residents follow local news closely – and about half do so very closely.

Public Affairs 227

Public Affairs Local Education Policies 227

The Hoyt Organization

OCTOBER 30, 2023

When a development company decided to expand into the hotel market, they turned to THO to help spread the word. Features in each local market – as well as placements in national real estate media along with hospitality journals appeared once the acquisition took place. What was the best way to tackle this? The result?

Hotels 52

Hotels Industry Real Estate Case Study 52

Cision

JULY 27, 2016

UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions. My favorite moment was when our new team, the Branding, Marketing and Communications (BM&C) Department, presented our work plan to development staff throughout our 37 local development offices. I always thought I’d be.

Nonprofit 120

Nonprofit Local Travel Social Media 120

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level? I love the outfits.

Local 227

Local Energy Agency Policies 227

Stephen Waddington

APRIL 23, 2020

Protect The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Businesses in these markets have cut costs and sought government help in order to survive the crisis. Here the role of practitioners is supporting organisations entering new markets. It’s a fine line to tread.

Government 132

Government Crisis Exercises Retail 132

Bianchi Biz Blog

NOVEMBER 20, 2023

Finish this sentence: If I am not reporting, I am … Reading, researching, traveling, making wine, writing corporate narratives , consulting , whatever. I spent plenty of time on the other end when we had Green Car Marketing & Communications so I do understand the important role that PR can play. I also enjoy travel writing.

Journalism 115

Journalism Automotive Interviews Writing 115

5W PR

JANUARY 16, 2020

As winter rages on in the North East, the New York Times Travel show gives attendees a glimpse at an escape, hopefully to somewhere warm like the Caribbean. While you’re wondering how you’ll spend your vacation days, here are some suggestions on getting away responsibly while keeping the environment in mind. Ecotourism in the Caribbean.

Airlines 133

Airlines Hotels Tourism Energy 133

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are some of the biggest PR challenges travel brands and companies face? What are the biggest PR and marketing mistakes you have seen these brands make? How can they overcome them?

Tourism 120

Tourism Travel Conference Crisis 120

PRSay

OCTOBER 13, 2016

One of the perks of traveling to conventions is the opportunity to venture out into a new city and sample the best that the local culinary scene has to offer. Condé Nast Traveler just claimed Indy “the most underrated food city in the U.S.,” Condé Nast Traveler just claimed Indy “the most underrated food city in the U.S.,”

Hotels 60

Hotels Travel Conference Local 60

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

OCTOBER 17, 2019

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. in Plano and Trilogy in Austin.

Ethics 104

Ethics Financial Local Newspapers 104