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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 98
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry.

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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Ahead of his morning keynote on June 23, Thurston discusses his reaction to the show’s success, how to find yourself in the great outdoors and the marketing powers of PBS affiliates.

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In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

A distinguished corporate executive, Byrum traveled throughout the country living and working in California, Texas, Washington, D.C., Skilled in mergers and acquisitions, Byrum counseled companies on financial structures and market positioning. Reed Bolton Byrum, APR, Fellow PRSA, died on Oct. in Plano and Trilogy in Austin.

Ethics 104
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Where To Find Public Relations Entry-Level Jobs

Doctor Spin

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Marketing agencies. Government agencies.

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Bringing Multi-Channel Marketing Into the Mix

The Resolution Blog

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media.

Marketing 120