Shift Communications

MAY 17, 2015

Marketers and PR professionals are on the road quite a bit. Unless you’ve got the luxury of dealing with only local customers, chances are good you’ll be hopping a few time zones for work’s sake. Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships.

Travel 60

Travel Communications Insurance Insurance 60

5W PR

MAY 30, 2023

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again.

Tourism 97

Tourism Hotels Travel Meeting 97

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

5W PR

JULY 13, 2023

Giadzy is an e-commerce brand that offers Italian pantry products, lifestyle content, and a curated selection of travel guides and recipes. With travel restrictions and limited access to local Italian markets and restaurants, people turned to online platforms to explore and purchase food products.

Trends 78

Trends Travel Consumer Local 78

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. If so, the agency route might be the best for you. Is industry specialist the right path for you? Prefer to mix things up?

Industry 316

Industry Fashion Travel Tourism 316

Konnect Agency

OCTOBER 30, 2019

No matter the industry, marketing has become increasingly complex! Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. But not all marketing mixes look the same. And, I’m sorry to spill the beans, but there is no secret sauce.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Doctor Spin

MARCH 1, 2024

Here’s a list of places where someone might find entry-level jobs in public relations: Public relations agencies. Government agencies. Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Marketing agencies. Alumni networks.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Communications Conversations

JUNE 2, 2017

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too. I’d say agency folks. A full 78 of the 105 nominees.

Agency 84

Agency Corporate Brand Branding 84

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. I considered going in-house but the right opportunity never materialized, so I kept being lured back into agency life. In hindsight, I think it was because agency life was my comfort zone.

Agency 108

Agency Travel Groups Community 108

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Were they looking for baking recipes or the nearest bakery?

SEO 85

SEO Mobile Engineering Ethics 85

Bianchi Biz Blog

OCTOBER 9, 2023

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Rather than highlighting a specific story, I’ll just mention that business travel is one of the best parts of my job. area locals, A Sound of Thunder.

Transportation 101

Transportation Meeting Newspapers Media 101

The Resolution Blog

APRIL 9, 2019

Gini Dietrich We were really excited to travel to Chicago recently to chat with Gini Dietrich, founder of Spin Sucks and pioneer of the PESO model, about all things PESO. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. Part 2 -We Talk With Creator of the PESO Model?—?Gini

Marketing 120

Marketing Analytics Measurement Data 120

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

The Hoffman Agency

SEPTEMBER 28, 2023

At Hoffman Europe’s Annual Work Away Week (WAW) 2023, all 25 team members across France, Germany and the UK travelled to Prague for a week — providing the opportunity to connect on a deeper level, share experiences and collaborate on innovative ideas. In Prague, this was no different.

Transportation 36

Transportation Airlines Travel Local 36

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

Not many people know what PR is or what a PR agency does. A good public relations agency can make you stand out amongst others in your industry and be seen as the go-to business or expert in a particular field or niche. You might ask yourself what this industry could possibly do with a PR agency but look around.

Industry 52

Industry Real Estate Healthcare Tourism 52

Solo PR Pro

FEBRUARY 15, 2022

Large agencies and multinational brands are using large scale identification platforms or talent agencies that represent influencers. There’s just no infrastructure out there for practitioners who want to create niche campaigns with local and regional brands. Navigating the universe of influencer campaigns.

Small Business 99

Small Business Web Nonprofit Resources 99

5W PR

DECEMBER 1, 2020

Typically for this time of year, businesses and marketers would be focusing on pitching and marketing things around the holiday season. This time used to be reserved for stories around home recipes or holiday travel tips.

Creativity 88

Creativity Pitching Small Business Media 88

The Hoffman Agency

OCTOBER 4, 2023

Over eight weeks, Mike from our London office is participating in a unique development opportunity offered by The Hoffman Agency – our “Building Bridges” program. I discovered a city of many faces – where there’s everything from skyscrapers serving Singapore slings to hawker centres bustling with locals. And I’ve not been disappointed.

Travel 36

Travel Local Software Technology 36

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. “The Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

ImPRessions - Crenshaw Communications

OCTOBER 27, 2017

If caught in a lie to a journalist, particularly about numbers – market share, sales, downloads, or dates – the story will never see the light of day, or a nasty piece may result. An agency can help craft the most interesting version, something we tackled in a recent post. But beware the negative consequences.

Agency 136

Agency Pitching Construction Print 136

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Traveling with her family is a huge priority and passion for Jen as well.

Meeting 83

Meeting Radio Travel Television 83

Mindful Marketing

MARCH 7, 2016

.” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Headquarted in Boston, the agency has a “cool kids” vibe. I really miss Sunday lunch in a local gastro pub and of course the ease of traveling to other nearby countries.

Communications 50

Communications Marketing Travel Pitching 50

Cision

JUNE 22, 2017

Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

AUGUST 30, 2016

Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Movie superstar just tweeted about his love of your travel destination – AH-Mazing! in your local areas. This isn’t the Communications Only Club.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I’ve also found the gray space between PR and marketing is shrinking.

Publicity 174

Publicity Leadership Corporate Agency 174

Critical Mention

APRIL 13, 2020

Earlier in April, a story broke about Dr. Sarosh Ashraf Janjua, a Massachusetts-based cardiologist who travels once a month to Minnesota to work at local hospitals. Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. Minnesota State Trooper Hands Out N95 Masks Instead of Speeding Ticket.

Media 111

Media Analytics Healthcare Crisis 111

Cision

MAY 10, 2016

Katja Schroeder, managing director at Bloom, Ruder Finn Group’s new incubator agency and adjunct professor at St. In this interview, Katja discusses moving toward a channel-led communication approach, choosing the right channels to engage your audience and adapting brand communication based on audience and market.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Maxim Behar

SEPTEMBER 5, 2021

Advertising agencies usually work with marketing directors, digital agencies, most often with brand managers or lower-level professionals. Only PR agencies communicate directly with the CEO and this is our undeniable advantage! How do you think PR agencies will change? - Everyone should be a leader nowadays.

Meeting 98

Meeting Advertising Advertising Agency 98

PR 20/20

OCTOBER 30, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. How do you get started with, and scale, artificial intelligence in your marketing? How to Make the Business Case for Marketing AI. Machine Learning for Marketers 101.

Conference 45

Conference Marketing Case Study Hotels 45

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. I was lucky to be taught this two decades ago by a pioneer in the market. It is complex, yet simple.

Automotive 245

Automotive Resources Strategy Consumer 245

Communications Conversations

JULY 11, 2017

Influencer marketing. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). But, if I’m a local org, I’m targeting this account. So hot right now.

Instagram 122

Instagram Brand Branding Local 122