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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice.

Travel 78
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Why Your Tourism Board Should Network with Travel Agents

5W PR

In the increasingly competitive travel industry , it’s important for tourism boards to explore partnerships that can help draw more tourists. By forging strong relationships with travel agents, tourism boards can tap into a wealth of expertise, extensive networks, and customer base to enhance destination marketing efforts.

Tourism 88
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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Gen-Z : Many South Koreans in their 20s and 30s have travelled internationally and have substantial disposable income.

YouTube 96
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Visiting Hoffman in China — a global agency, locally relevant

The Hoffman Agency

The latest leg of Mike’s journey took him to Shanghai — where he got an inside view of the Chinese market for the first time. especially compared to markets like Taiwan and Singapore, which are traditionally more western-leaning. Clearly, Shanghai isn’t just a place where travelers come and go — they don’t mind if we leave an imprint.

Local 36
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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78
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Elevating Outdoor Brands Through PR Strategies

5W PR

Fostering brand recognition In a world teeming with marketing tactics, brand recognition stands paramount. Traditional media relations Established media platforms, including outdoor magazines, travel publications, and local news channels, can serve as powerful vehicles for brand promotion.

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PRGN Hong Kong Meeting 2024: Why meeting in person is still important

Landis PR

This is an association of 50+ agencies around the world that are all independently owned and operated – and experts in their region. Or I can partner with an agency like Bianchi PR in Detroit to help serve a client in the autonomous auto tech sector. The group meets in person twice a year to exchange ideas and learn from each other.

Meeting 59