Onclusive

DECEMBER 6, 2021

Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? Stacey Hedman.

Media 370

Media Comparison Software Enterprise 370

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Stephen Waddington

DECEMBER 15, 2021

We look forward to eight of the biggest issues for public relations in 2022. Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. You’ll find eight short essays with links to further reading, so that you can check our work.

Publicity 128

Publicity Government Guidelines Facebook 128

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

5W PR

FEBRUARY 22, 2023

If you are planning to launch a new product or business, you need an effective public relations strategy to tell the world about your endeavor. You can use both traditional offline PR methods as well as online marketing. Giveaways and Product Samples One of the best ways to get publicity for anything is to give away samples.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

If you are planning to launch a new product or business , you need an effective public relations strategy to tell the world about your endeavor. You can use both traditional offline PR methods as well as online marketing. One of the best ways to get publicity for anything is to give away samples. Press Releases.

Strategy 133

Strategy Marketing Trade Shows Video 133

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Victorious PR

JANUARY 13, 2023

That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.

Real Estate 52

Real Estate Publicity Television Radio 52

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 192

Communications Sports Journalism Fashion 192

5W PR

APRIL 29, 2023

A timeline of tasks can be created using a national food days calendar , including ordering ingredients and printing promotional materials. Promoting the limited edition item through social media and email marketing is crucial. Promotion of the event can happen on social media, email marketing campaigns, and in-store signage.

Local 88

Local Social Media Print Agency 88

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. Local news is most valued but is on life support. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. Here are the main findings.

Newspapers 103

Newspapers Print Local Television 103

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Is Facebook still a good place to invest in social media marketing?

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

PRSay

JUNE 15, 2020

Here are some ideas to make your organization top of mind for LGBTQ community: • Start marketing now. Start your marketing and PR efforts now, especially since you can’t count on a pride event to reach LGBTQ consumers. Advertising in local LGBTQ publications are relatively inexpensive and a great way to support the community.

Consumer 109

Consumer Travel Local Community 109

Cision

JANUARY 25, 2016

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. They can afford to ignore us,” says Joe Pulizzi, founder of Content Marketing Institute. Here’s a quick look at the first three steps brands should take to ensure a successful content marketing strategy: 1.

Content Marketing 120

Content Marketing Marketing Banking B2C 120

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.

Meeting 97

Meeting Media Training Automotive 97

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Solo PR Pro

JUNE 21, 2016

Working with clients in your local area is a satisfying and viable way to run your independent consultancy. It can deepen your sense of community, reduce your need to travel and allow you to dominate your local market. Knowledge of the local culture and norms can also give you an advantage over out-of-area competitors.

Local 41

Local How To Skype Trade Shows 41

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Trends 156

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. Industrialised marketing techniques have been retrofitted onto the internet. Businesses in these markets have cut costs and sought government help in order to survive the crisis. It’s led to a saturation and brands struggling to cut through.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

OCTOBER 18, 2018

The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. It’s an approach rooted in PRs and listening to the local environment. Documents can also be easily exported in a virtual, physical file or print format. Seek out public sector websites such as GOV.UK

Tools 203

Tools Web Banking Wikipedia 203

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications. Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

The Hoffman Agency

FEBRUARY 14, 2024

There is still a compelling case for sustained investment in the Chinese market: Despite the hurdles of ongoing geopolitical tensions and communication complexities, the opportunities for growth and collaboration remain unparalleled. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

Local 36

Local Government Banking Policies 36

Stephen Waddington

NOVEMBER 27, 2020

He used the organisation’s 216-strong membership to share stories and intelligence with the public via the media. Patient care and privacy needed to be balanced with public health. Liz Davies explores the positive impact of COVID-19 on public engagement and the transformation of communications.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

JUNE 8, 2017

Major holidays are always a good opportunity for PR and marketing campaigns, but many publications require content pitches months ahead of the big day. Within every great PR and marketing campaign lies a solid media list. broadcast, online, print, etc.). publication frequency, last 3 articles written, etc.).

Pitching 225

Pitching Print Conference Local 225

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Tis the season for public relations ‘ best and brightest to wield creative wit and savvy strategy in the name of meaningful holiday media placements. There are countless opportunities in print, digital and broadcast available with a little research, packaging and know-how. Seize all holiday PR opportunities.

Pitching 136

Pitching Print Survey Local 136

PRSay

MAY 26, 2020

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

Communications 191

Communications Crisis System Healthcare 191

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. However, these all stem from the usual suspects for marketing case studies (i.e.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

NewsWhip

OCTOBER 24, 2022

Condé Nast is a global media company that produces some of the world’s leading print, digital, video and social brands. Headquartered in New York and London, Condé Nast operates in 32 markets including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Spain, Taiwan, the U.K. and the U.S., and the U.S.,

Data 68

Data Trends Journalism Print 68

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

Meeting 131

Meeting Radio Sports Telecommunications 131

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

PRSay

MARCH 29, 2021

But according to polls conducted on both sides of the Atlantic, the couple moved public opinion in their desired direction. Perhaps the client seeks to change public opinions, perceptions or behavior; to create or reposition a brand; to counter previous bad press or to correct factual errors. Research reporters, anticipate questions.

Media Training 182

Media Training Training Interviews Media 182

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are the most important PR and marketing tools for this kind of product? Simply: do they work?

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. It’s also a bonus when a nimble team opts to jump on a breaking news story with their own comment, point-of-view, or real-time marketing push. Here are some reasons why. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

These may include industry beat reporters, local media outlets, women’s interest or multicultural media (in the case of a female or minority founder), or even lifestyle press. Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. We strive to avoid wasting any journalist’s time.

Media 136

Media Mobile Telecommunications Pitching 136