5W PR

DECEMBER 19, 2023

Understanding PR Stunts: Definitions and Examples A PR stunt is an orchestrated event designed to garner extensive media coverage and public attention. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines. Leverage the Aftermath: Keep the momentum going.

How To 78

How To Ethics Measurement Creativity 78

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. But shared media was where Barbie shone brightest. He’s just Ken.”

Film 129

Film Marketing Sports Hotels 129

ImPRessions - Crenshaw Communications

MARCH 11, 2020

Nature hates a vacuum, and so does a “viral” news story like the COVID-19 outbreak. The company leadership took charge of the situation before crazy rumors could start or spread. For most of us, this is not a time to be newsjacking the outbreak with off-target or opportunistic media pitches. Out of sight can’t mean out of mind.

Employee 156

Employee Leadership Viral Small Business 156

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Communications Conversations

MAY 12, 2023

Lesson #2: The right people are searching for me One of my goals with my LinkedIn work is to merely create more awareness for my name and what I do (social media marketing). My customers are largely PR, marketing or social folks with midsized to large companies in Minnesota. That post only had 140+ engagements.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Understand the Present – Where is your brand now?

How To 149

How To Social Media B2C Television 149

PRSay

MAY 10, 2021

AI is decent at helping [separate] the wheat from the chaff, though it still struggles when new social zeitgeists appear or new conversational topics result in unfamiliar data being (incorrectly) analyzed by the AI system. Imagine predicting the next three moves in the media by your competitors before they make them.

Communications 107

Communications Viral Case Study Exercises 107

PRSay

SEPTEMBER 8, 2020

Because, all around the world, in a lot of different sectors, there are communicators who don’t necessarily share those standards, including politicians and certain media networks. As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public?

Communications 176

Communications Government Viral Radio 176

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. Two great ways to know what’s trending is through Google and social media trends. 2) Where is the topic going viral? Facebook trending. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

Onclusive

SEPTEMBER 27, 2021

As social media strategy contributors, communications pros know how important it is to keep tabs on trending conversations, stay tuned to what the competition is doing, engage key audiences, and amplify brand visibility through social influencers. Influencer relations are at the heart of any social media strategy.

Social Media 369

Social Media Media Enterprise Viral 369

Doctor Spin

NOVEMBER 17, 2023

7 I’ve written about this mental model in Critical Mass: How Many Social Media Followers Do You Need? 8 Let’s say the number of new social media shares per cycle is a constant multiplier, m. Continue reading 9 I’ve written about this mental model in How To Build a Viral Loop (Using Mathematics). Is this clear?

How To 52

How To eBook Wikipedia Viral 52

Cision

AUGUST 21, 2017

Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Daenerys Targaryen: Demonstrate Thought Leadership.

Strategy 258

Strategy Trade Shows Case Study Course 258

Ishmael's Corner

FEBRUARY 3, 2015

True, a SlideShare deck isn’t going to have the same emotive power or viral reach of a video. Thought leadership in the form of education is another way to hurdle the dull barrier. Then again, these qualities don’t carry the same value for a B2B company as they do for a consumer brand. Don’t be Dull. Put another way, have a take.

Social Media 60

Social Media Storytelling B2B Media 60

PRSay

AUGUST 30, 2023

Then, user-generated “Barbenheimer” memes , which combined images from both films, went viral on social media, sparking the idea that people could see the movies back-to-back on the same day. From there, the cultural moment of “Barbenheimer” was born. No one saw this opportunity for cross-promotion coming.

Brand 132

Brand Branding Film Insurance 132

Sword and the Script

JANUARY 31, 2017

See these related posts: 7 Takeaways from Mindful Social Media Marketing [Book Review]. Viral Marketing: The Hope, Hype and Helplessness. The Psychology of More in Content Marketing and Social Media [UML]. We lost focus to social media, which has made interruption an art and science. Talk to Us!

Marketing 60

Marketing Web Viral Social Media 60

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Awe is the second most viral emotion.

Communications 198

Communications Viral Fashion Public Affairs 198

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. When in doubt, find another source to cite.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Communications Conversations

JANUARY 14, 2021

One thing I’ve learned about social media marketing over the 12 years I’ve been a consultant: Everyone wants to know what the next big thing is going to be. “Going viral” on TikTok is a big reason many use it. At the moment, “the next big thing” = Clubhouse.

YouTube 109

YouTube Viral SEO B2B 109

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Melissa Agnes

MARCH 6, 2018

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Phase 2: Understand the different variables and impacts. This becomes even more prevalent when you’re faced with a negative event.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

APRIL 6, 2018

Viral videos. Everyone’s now on social media. They make the point time and time again that the old guidebooks and teachings for crisis management are becoming increasingly irrelevant given the nature and speed of how issues emerge and escalate in the age of social media. Cyber thefts. Sexual misconduct.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. and name.kitchen, where she does media relations, content marketing, and social media. What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Because of this open narrative, often people take straight to social media to call brands out – when historically you may have just sent an email to complain. Invest in social listening and media monitoring tools.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

PRSay

FEBRUARY 21, 2018

What’s your impression of NBC’s presentation of the Olympics so far, specifically its social media coverage? NBC has done a great job with the transitions from its many platforms, from primetime and morning shows to cable, social and streaming. It’s been a really enjoyable, breezy experience.

Sports 94

Sports Communications Viral Fashion 94

David PR Group

JUNE 8, 2017

My phone was blowing up earlier this week with colleagues and friends asking my opinion of the 10 Harvard students who had their admissions canceled after posting offensive memes on social media. The story broke in the Harvard Crimson and soon went viral. Social media #fail of the year.”. Be a good citizen.

Privacy 66

Privacy Reputation Google Engineering 66

Barokas

DECEMBER 5, 2019

Social media and influencer relations are taking a growing share of marcom budgets. Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Without strong, outside validation, it can be difficult to gain meaningful traction with the media. Is your plan holistic?

Strategy 78

Strategy Media Storytelling Pinterest 78

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. manual social media searching, local news, niche publications, community events, etc., Influencer approach.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.

Corporate 100

Corporate Crisis Management Crisis Government 100

Waxing UnLyrical

MARCH 13, 2013

When I talk about value, I don’t mean necessarily mean huge numbers of new business inquiries immediately (though those would be nice, and almost all the speaking I do does ultimately result in those, or in thought leadership positioning, or both). Here’s how it’s billed: Social media in a crisis.

Conference 103

Conference Social Media Crisis Crisis Management 103

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

PRSay

OCTOBER 21, 2020

Led by keynote speaker Nina Jankowicz , the panel will also include Marianna Spring, specialist disinformation and social media reporter for the BBC, and Neil Brown, president of the Poynter Institute. The University of Cambridge’s Social Decision-Making Lab developed the game in collaboration with media agency DROG and the U.K.

Viral 158

Viral Social Media Conference Education 158

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Push back – tactfully – on your leadership to provide answers, analysis, context and perspective. I’m excited to say they’ll be very pleased with the results.

Company 99

Company Survey Pitching Report 99

Scott Public Relations

AUGUST 27, 2019

This means that someone is less likely to share truthful information, even if they know it is the truth, if many people in their social network are saying something different—even if it is incorrect. This willingness to follow the crowd is amplified in the modern era of shares and viral content on social media platforms.

Insurance 45

Insurance Insurance Healthcare Communications 45

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62