Melissa Agnes

MARCH 13, 2018

But the thing is, with all the challenges, obstacles, and realities of crisis management today, by the time leadership reaches for this plan, the story is already miles ahead, potentially even going viral, and stakeholders are already demanding answers to their questions, concerns, and speculation.

Crisis 179

Crisis Crisis Management Brand Branding 179

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

5W PR

DECEMBER 19, 2023

The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media. It’s crucial to uphold honesty and transparency; deceptive practices can damage trust and tarnish your brand’s reputation.

How To 78

How To Ethics Measurement Creativity 78

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. Of course, not every crisis is catastrophic or entails long-term reputational risk.

Crisis 134

Crisis Exercises Crisis Communications Reputation 134

Melissa Agnes

OCTOBER 21, 2014

Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. The answer is in being prepared.

Crisis 100

Crisis Crisis Management How To Viral 100

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. By monitoring trending topics in your industry, you can manage your brand’s reputation. 2) Where is the topic going viral? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Contently - Strategy

NOVEMBER 3, 2021

Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online.

Content Marketing 120

Content Marketing Marketing Viral Study 120

NewsWhip

DECEMBER 4, 2019

And that runs from gun rights to reproductive rights, anything that can precipitate risks to reputation, from outraged consumers to employee activism. ”. That shows us that based on what’s happened over the last couple of hours, here’s a projection on how viral this particular story or storyline may be.” .

Analytics 78

Analytics Case Study Data Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. A PR program that focuses on thought leadership and executive visibility is often a very effective way to align an individual – and a brand – with a specific type of expertise. One tactic that supports that positioning is a thought leadership event.

Education 120

Education Leadership Viral Consumer 120

PRSay

SEPTEMBER 8, 2020

But choose what you’re going to react to, and assess what reputational damage it will inflict or where it’s being shared, how it’s being shared and the likelihood that it might go viral, and then use those metrics to decide whether to respond and how to respond.

Communications 141

Communications Government Viral Radio 141

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. Nearly 40% found positive information like undisclosed leadership roles and community service. Do build a reputational firewall. Be a good citizen.

Privacy 66

Privacy Reputation Google Engineering 66

Melissa Agnes

FEBRUARY 3, 2015

Everything happens in real-time today and, unless your actively listening and paying attention, it has become increasingly hard to stay ahead of the news cycle and position your organization as the voice of credibility and leadership in a crisis. Never knowing if something is going to go viral against you in a negative way… but wait!

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

In B2B public relations , there’s a lot of talk about thought leadership. So, what’s magical about thought leadership? It was an economist, Joel Kurtzman, who is actually credited with popularizing “thought leadership” in business circles. That describes the present time, of course. How does that happen?

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

PRSay

APRIL 6, 2018

Viral videos. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. This post is brought to you by RockDove , a proud sponsor of PRSA. United Airlines. Wells Fargo. Cyber thefts. Sexual misconduct. Brand misjudgments. Corporate malfeasance. Extreme weather.

Crisis Management 95

Crisis Management Crisis Airlines Viral 95

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. This was a geopolitical confrontation and a question of corporate and national values, not a viral customer complaint, and Silver should have been out front from the beginning.

Corporate 71

Corporate Crisis Management Crisis Government 71

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In The urban poor is not the rural poor, said Haworth.

Social Media 89

Social Media Conference Media Corporate 89

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams! So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

SEPTEMBER 27, 2021

With access to unified earned, owned, and social media monitoring, you can get a complete view of your media coverage, better manage your brand reputation, and see your social media performance in addition to earned and owned media to prove the total impact of communications on your business—all in one place.

Social Media 369

Social Media Media Enterprise Viral 369

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. The very first question out of the company is always: ‘What are the facts?’

Employee 201

Employee Leadership Crisis Management Viral 201

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. But one traditional medium that has bridged the gap between the two worlds is public relations.

Media 100

Media Print Radio Consumer 100

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. Characteristics of excellent thought leadership tend to be originality, boldness and worthiness (i.e. No Bible-bashing!

Leadership 83

Leadership Publicity Reputation Employee 83

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something. Reputation management as the #1 perceived role of corporate communication.” . Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Mark My Words

APRIL 11, 2023

” As we slide inexorably from the everyday chaos of political peacetime into the unbridled melee of a British general election campaign, Kier Starmer and the Labour leadership would be wise to take heed of the adage.

LinkedIn 60

LinkedIn Viral Leadership Reputation 60

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. Comcast’s problems aren’t all in its customer communications; its entire industry suffers from a poor reputation, in part due to a lack of competition and steep prices.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Stephen Waddington

AUGUST 27, 2018

James Grunig assembled a team of six public relations academics and practitioners under his leadership. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. Figure 1: How messages travel in networks regardless of traditional boundaries.

Communications 60

Communications Analysis Web Handbook 60

Buzzstream

MARCH 13, 2024

But, where SEO focuses mainly on quantitative metrics, digital PR can push more qualitative goals like brand reputation, which overlaps with traditional PR. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Let’s take a look at this overlap.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

MARCH 3, 2022

Before his election Zelensky was best known for his starring role in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. His status as an icon of leadership under fire peaked last week when Russian forces began to assault Kyiv. As the U.S. Own the information.

Video 368

Video Government Leadership Viral 368

Buzzstream

MAY 25, 2021

This format can also lend itself well to adding credibility to your brand and is great for thought-leadership style campaigns. You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines.

Infographics 160

Infographics Data Blogging Mobile 160