Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. We focus on a few big general topics — talent, leadership, technology, operations — and a lot of issues are crossing those lines these days. I didn’t write any of them, and in most cases, my edits were minimal.

Meeting 79

Meeting Automotive Media Newspapers 79

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. She worked full time, had her own home office and served in a leadership role. Judy, how did you feel when Karlie assumed leadership roles in the Georgia Chapter? Judy: To create brochures, we used to have to go to a printing press.

Leadership 159

Leadership Conference Local Internal 159

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I did get to photograph the cover of the school district’s 2001 annual report.

Communications 105

Communications Community Crisis Film 105

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is ESG Reporting? What is Thought Leadership

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”. Jack of all trades. Giving voice.

Communications 126

Communications Crisis Internal International 126

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Stephen Waddington

JUNE 16, 2019

Reuters Digital News Report, Metia content resonance event, industry awards, #AIinPR, digital exclusion and a book recommendation. I’ve had a break from writing my weekly letter after getting married in New York. Meanwhile Ofcom reports that 13% of UK citizens are digitally excluded, a number that hasn’t changed in four years.

Print 60

Print Storytelling Newspapers Advertising 60

wiredPRworks

SEPTEMBER 11, 2021

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pantsuit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I did get to photograph the cover of the school district’s 2001 annual report.

Communications 81

Communications Community Crisis Film 81

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

OCTOBER 15, 2019

Treat subject lines like you’re a copywriter at a big ad agency and you have to write a killer headline for a new ad. My pro tip: Write 10 subject lines for each pitch. When it comes to building thought leadership for a client, these are the key themes I’ve seen work the best. Cloud) and print (The Minneapolis St.

Media Relations 100

Media Relations Pitching Media Report 100

Stephen Waddington

DECEMBER 30, 2019

Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

Cision

JULY 11, 2017

For instance, if your company name is “Fire & Ice,” some outlets may write it as, “Fire and Ice.” A print mention is different from a broadcast mention, which is different from a social media mention, and so on. Plan to routinely update your keywords with new competitors, leadership and management, products, campaigns and events.

How To 265

How To Media Software Agriculture 265

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If there’s nothing there, so much the better, but a good reporter will find it if there is. Do put important requests/promises and desired outcomes in writing. The best way to prevent misunderstandings is to memorialize any discussions in writing, which is standard operating procedure at most agencies.

Agency 136

Agency Meeting Print Course 136

Sword and the Script

JANUARY 31, 2023

The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts. Email tools will offer AI to help write emails. We’re going to see a lot more tools like this in 2023.

Software 78

Software Case Study Technology Tools 78

Cision

MARCH 29, 2016

According to a survey of the releases distributed by (a certain PR firm) on one day: 78% of public relations people spend extra money to dress up their releases with printed letterheads and color…the 78% broke down into 34% on a simple black letterhead, 16% on a one-color letterhead, and 28% on a letterhead with two or more colors.

Retail 120

Retail Pitching Print Writing 120

PRSay

OCTOBER 1, 2018

That left me alone managing the press, doing 40 to 50 interviews a day, with six or seven satellite trucks here, and writing news releases. As chief of the public affairs office, I write the news releases and the messages, and then the social media folks post them on Facebook, Twitter, Instagram, etc. We have a social media team.

Public Affairs 99

Public Affairs Hotels Publicity Interviews 99

Stephen Waddington

MAY 8, 2018

The State of NHS Provider Communications Report 2017/18 published in January cited the need for communicators to demonstrate the strategic value of communications in order to achieve parity with other professions. #4 Julian Stodd, an internationally recognised advocate for social leadership, calls this phenomenon cultural graffiti.

Communications 63

Communications Healthcare Print Community 63

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Most useful offline resource: The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR Workshop. She encourages everyone to have a print edition alongside Merriam Webster’s. #11

Marketing 251

Marketing Resources Content Marketing Leadership 251

Maxim Behar

SEPTEMBER 13, 2022

The director on duty was Ausra Lukosiene, and this is how she described this scene at first, generally, then illegally printed issue of ‘Lietuvos Ritas’. "I Valdas Kviadaras, a reporter from a newspaper that was forbidden and therefore the conversation was published in part, four days later in Republika newspaper. Just two comparisons.

Radio 52

Radio Television Comparison Newspapers 52

Waxing UnLyrical

MARCH 23, 2011

But I’ve never stopped and thought about what leadership really is. A couple of weeks ago we posted a series of videos and articles they contributed to the University’s official blog that explored the issue of leadership in preparation for the annual female-focused Inspiring Leadership conference that the institution hosts.

Leadership 67

Leadership Film Social Media Energy 67

wiredPRworks

SEPTEMBER 11, 2018

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I did get to photograph the cover of the school district's 2001 annual report.

Communications 40

Communications Community Crisis Film 40

Maxim Behar

NOVEMBER 23, 2020

A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. The modern PR business is already leading us all to become a strange combination of publishers, editors, and reporters. Are they only dealing with crisis PR in this sick time?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

wiredPRworks

SEPTEMBER 11, 2016

My husband was away on business in Rotterdam and I was excited to be dressed in a snappy navy pant suit for a meeting with our local school district about photographing the annual report. Producing a letter took time to write, print or copy and mail. I did get to photograph the cover of the school district's 2001 annual report.

Community 40

Community Writing Education Film 40

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.”

Software 128

Software Pitching Ethics Privacy 128

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 68

Blogging How To Print Facebook 68

Communications Conversations

MAY 30, 2018

It’s stressful–reports consistently have PR/comms/social in the top 10 most stressful jobs , seemingly, year after year. Alice Riot is a line of professional women’s garments that serve as the canvases for limited-edition prints of original works by female artists. How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Landis PR

MAY 28, 2024

In Denmark, your strategy should be quality vs. quantity, while establishing thought leadership that works in both traditional and social media is key to create awareness. While the circulation of newspapers has declined in recent years, print media still plays an important role in the Danish media landscape.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Sword and the Script

MARCH 1, 2022

The problem for the company is that doesn’t appeal to the ~40% of comms professionals that report to a CEO or CCO. Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. NOT an editorial placement. Are you kidding?

Software 126

Software Case Study Advertising Advertising 126

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The desired audiences for a story depend on the corporate communications goals involved, whether general visibility, opinion leadership, or product support.

Media 136

Media Mobile Telecommunications Pitching 136

PRSay

MARCH 29, 2021

Research reporters, anticipate questions. Analyze a year or two of the reporter’s work to discern his or her approach to interviews. Brainstorm questions that the reporter might ask your client and then develop short, compelling answers that will make good quotes. Will it likely be friendly or combative?

Media Training 183

Media Training Training Interviews Media 183

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Alternative wording includes false reports, erroneous reports, unverified reports, questionable reports, disputed reports or false reporting, depending on the context. Petersburg, Fla.

Print 127

Print Report Writing Course 127

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

For accounts with many “moving parts” — like events and media tours — a team might mean five or six staffers while other engagements focused on thought leadership and content placement can thrive with two or three. And, for many clients, the work touches messaging as well as design, writing and distribution of content.

Agency 136

Agency Analytics Creativity Social Media 136

Doctor Spin

JANUARY 5, 2021

“Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It The function of leadership is to produce more leaders, not more followers.” — Ralph Nader. Get the writing skills down first.” — Ronn Torossian.

Print 52

Print Writing Creativity Ethics 52

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

AUGUST 9, 2016

After months of planning, research, writing, and design, your new B2B research report is set to launch. Pull editorial calendar information: Traditional print publications often publish editorial calendars that show the topics they plan to cover throughout the year. Personas have been defined. Databases have been segmented.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40