Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. These mentions can then be reported as usual. within a user account.

Pitching 95

Pitching Print Measurement Report 95

Mark My Words

JUNE 18, 2023

Chris Bryant [the Commons’ standards committee chairman] said, ‘People should read the report and see for themselves’. Well, nobody reads reports. Nobody reads small print.” ” For this reason, Borkowski said, we cannot write off Johnson, especially when people have such short memories in politics.

Print 60

Print Report Writing How To 60

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

OCTOBER 23, 2023

I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I’m working on a legislative story right now that has been fun and challenging to write.

Meeting 95

Meeting Automotive Media Journalism 95

Sword and the Script

JANUARY 16, 2024

Effectively I treat these like an analyst briefing of sorts and write up an assessment based on the session. Media contacts and list-building One of the key tasks in media relations is identifying reporters and influencers you might want to pitch. Propel has used this data in aggregate to publish their Barometer reports.

Software 138

Software Pitching System Analytics 138

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Prepare your spokesperson for different kinds of reporters. Beware “fake news” reporting. This isn’t usually fake news, but more like sloppy reporting.

Media Training 282

Media Training Training Media Interviews 282

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Meeker has published her annual report on the state of the internet. The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets.

Report 81

Report YouTube Privacy Web 81

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

AUGUST 1, 2023

The second is an enhancement to its AI Writing Assistant, first unveiled a couple of months ago. That assistant helps to write social media content but now includes an integration to DALL-E. First the “multi-pitch generator” enables PR pros to create “personalized pitches for up to 25 reporters in under three minutes.”

Software 122

Software Pitching Ethics Privacy 122

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Shift Communications

MARCH 15, 2022

Earlier this year, Oxford’s Reuters Institute for the Study of Journalism issued its annual Journalism, Media and Technology Trends and Predictions report. What’s evident through the report is publishers are trying to navigate some seismic changes in the market.

Strategy 103

Strategy Media Journalism Banking 103

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. You don’t have to work at a media monitoring company to know that generative AI is hot these days. And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. Next, to choose the right reporters and outlets, you’ll need to brainstorm possible beats that might match your story angles. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 148

Employee Print Writing Survey 148

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. Alternative wording includes false reports, erroneous reports, unverified reports, questionable reports, disputed reports or false reporting, depending on the context. Petersburg, Fla.

Print 126

Print Report Writing Course 126

Sword and the Script

AUGUST 11, 2020

One of the debates in that classroom centered on whether or not the media was bias in its reporting. They often work with the media, so we put this question in this year’s annual JOTW survey: Do you believe professional reporters are objective and unbiased? So, what do PR people think about media and bias? Minimize inner bias.

Survey 156

Survey Data Media Ethics 156

Axia PR

SEPTEMBER 29, 2020

As newsrooms continue to shrink, they rely more and more on their reporters to write for print and online as well as take their own photos and videos. Be a better resource for the media.

Newspapers 62

Newspapers Media Print How To 62

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency Internal International Pitching 192

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Transportation 201

Transportation Print Conference Technology 201

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. Yes, we can still write press releases and use communication channels to send our messages. Their messages might have even been different, but they were all one-way.

Print 64

Print Social Media Web Television 64

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., Our reporters prioritize requests from the social team because social media is our biggest referrer,” she says. “If If there’s one thing Reach Plc has, it’s, well, reach. including magazines like OK! Speed is very important.”.

Reddit 158

Reddit Viral Analytics Social Media 158

PRSay

MARCH 29, 2021

Research reporters, anticipate questions. Analyze a year or two of the reporter’s work to discern his or her approach to interviews. Brainstorm questions that the reporter might ask your client and then develop short, compelling answers that will make good quotes. Will it likely be friendly or combative?

Media Training 182

Media Training Training Interviews Media 182

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 149

Media Relations Media Print Software 149

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Contently - Strategy

NOVEMBER 3, 2021

Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. We fear for what is going to happen if the industry buys into this report. Journalists still matter.

Media Relations 50

Media Relations Measurement Report Media 50

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. If I have to spend time correcting typos on every post, I might as well write it myself.

Meeting 81

Meeting Media Travel Interviews 81

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. Writing a book about a fast-moving area of technology has challenges. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

Sword and the Script

OCTOBER 5, 2021

Muck Rack adds print monitoring through LexisNexis. Muck Rack added print media to its monitoring package. PRWeek reported the capability is through a partnership with LexisNexis. PR tech mentions. Minor notes from the world of PR technology.

Software 154

Software Tools Print Technology 154

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Writing effective press release headlines and content can help capture the interest of both your audience. The process of writing a business press release itself only takes several hours. What Is a Business Press Release?

Advertising 104

Advertising Advertising Writing Product Launch 104

Cision

OCTOBER 10, 2017

You can no longer simply email journalists and hope to get coverage online or in print-based media. Write long form content: Quite simply, the more text and information you have on your website, the more likely your targeted audience is to find your content and share it. Press Release Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Cision

JUNE 24, 2016

Twitter is typically used by reporters at The Post for “figuring out what the conversations are,” seeing what’s trending and learning what people are saying. The simple, old fashioned idea of offering to grab a cup of coffee with a reporter can go further than you think. Nobody thinks to do that anymore,” says Gerhart. “No

Pitching 159

Pitching Social Media Fashion Newspapers 159

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

. • Recognize that publications often have a “digital first” mindset in addition to thinking about print products. How much bylined content does AHF accept and what are some tips to writing for the publication? AHF has a print magazine, a website, and a digital newsletter. For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. It’s dependable because it’s completely within the control of an organisation to produce and publish or broadcast.

How To 113

How To Media Print Infographics 113