PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic.

Twitter 130

Twitter Pitching Financial Video 130

Shift Communications

OCTOBER 18, 2022

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.

Leadership 78

Leadership Strategy How To Data 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Trades placements yield good returns. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. For example, you invest a lot of time into research and planning.

Study 96

Study Company Leadership Education 96

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. PR tech startup Propel analyzed 1.2

Creativity 96

Creativity Study Ethics Publicity 96

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The findings or data from a white paper can also be pitched out to the media. That’s why podcasts should be on every media pitch list. Thought leadership events keep on giving. Customer case studies sell benefits. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 390

Case Study B2B Study Interviews 390

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Look globally for reactive news. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Case Study 195

Case Study Communications Study Leadership 195

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. As you are vetting the sites that you want to reach out to, consider whether it makes sense to pitch your new page. Strategy #5 Thought Leadership. The Strategy.

Case Study 113

Case Study Study Strategy Leadership 113

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Hotels 71

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

MAY 13, 2021

Create and develop media materials – press kits, press releases, bylined articles, media alerts, fact sheets, bios, case studies and backgrounders. Create and develop proactive pitch ideas for clients based on their industry, current trends and various announcements. Provide strong guidance and leadership to junior-level staff.

B2B 291

B2B Policies Case Study Enterprise 291

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

10:00 am I study a report on a client competitor that shows three media mentions for the month. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. It feels a little cloak-and-dagger. The time flies.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

10:00 am I study a report on a client competitor that shows three media mentions for the month. Then we review our weekly progress — what’s working, what’s not, and what we need from the client for media opportunities, planned pitching, and future news. It feels a little cloak-and-dagger. The time flies.

Product Launch 321

Product Launch Meeting Report Technology 321

PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

Pitching 127

Pitching Survey Journalism Conference 127

ImPRessions - Crenshaw Communications

JUNE 23, 2020

Pitching for contributed content like bylined articles can be tricky. Study key outlets : Note the subject matter and scope for the publication you’re pitching and be cognizant of topics they’ve recently covered to spot the best opportunities and avoid duplicating efforts.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Sword and the Script

JULY 11, 2023

Additionally, a study from Pew Research Center found that 55% of podcast listeners cited that the reason they turn to podcasts was to learn something new. Reputation Revolution by Trevor Young I only recently discovered Trevor Young , but he talks about a topic that is close to my heart: thought leadership and “reputation marketing.”

Publicity 134

Publicity Small Business Trends Leadership 134

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Executive Thought Leadership. Relationship building takes time. Owned Media/Content Strategy. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 98

Survey Industry Leadership Study 98

ImPRessions - Crenshaw Communications

JUNE 20, 2019

8 things PR does beyond media pitching. Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Leadership events. PR strategy. The brand perception audit may provide key insight that informs the overall PR strategy.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. Our first study drove story volume and quality while also presenting Uberall and its team as rightful authorities on location-based marketing. Don’t make research a sales pitch. Focus on the findings instead.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

MAY 2, 2023

Yet the same study also found that 60% are optimistic that generative AI will make them more productive at work. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

So, even if you assume fully half of the professional PR population isn’t engaged in active media pitching, it’s a large number and an unhealthy ratio. Thought leadership content is persuasive. An interesting study seems to confirm that high-value content like op-ed pieces in reputable publications are indeed persuasive.

SEO 227

SEO Agency Reputation Policies 227

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. Extreme Leadership.

Blogging 159

Blogging Pitching Fashion Sports 159

Sword and the Script

AUGUST 9, 2016

Never assume that the client or executive leadership actually saw that last placement. That’s a critical takeaway from one of the studies covered below. To that end, here are the summaries to three public relations studies. Corp Comm Frets Leadership in Crisis Comms, says Study. Need experienced B2B PR help?

Study 60

Study Publicity Survey Engineering 60

Wadds Inc.

JUNE 14, 2023

Almost two years into my doctoral studies, I have found it increasingly difficult to track all the material I’ve reviewed related to my research studies. to figure out how AI could help write press releases and media pitches. He writes about culture, leadership and work in the age of uncertainty. You may find it useful.

System 98

System Knowledge Base Study Writing 98

Shift Communications

SEPTEMBER 2, 2016

Whether it’s a PR plan, a byline, a pitch or a social media post – you need to be able to excel at the written word. Extra tip: News-writing will especially come in handy as you’ll be working daily with reporters; knowing what goes into a story and how it’s structured will help you craft better pitches to fit what they need.

Study 84

Study Publicity Analytics Course 84

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Approaching any one of them without understanding what they cover will ensure your pitch is ignored. In an industry as crowded as cybersecurity, we are often competing against hundreds, if not thousands, of other brands and executives for thought leadership space. Diversify vertically.

Enterprise 261

Enterprise Privacy Government Software 261

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. LinkedIn had done a lot of good with it’s think tank and restitution of the value of branding and genuine thought leadership in B2B marketing. In other words, pitch a story , not a product. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Here are five pitch ideas for when there is no news that can work particularly well for B2B PR campaigns. . If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. We do this through a meet-and-greet pitch.

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334