article thumbnail

Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Across seven studies, we found that online influencers, ranging from digital content creators to celebrities-turned-influencers, are perceived as less sincere, likable, and persuasive when they disable their social media comments.” As in the person he was speaking to was in “output-only mode.” Shut up and listen.” “I I know best.” “I

article thumbnail

The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Don’t skimp here.

B2B 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Building Strategic Influence Through Defense Technology Thought Leadership

5W PR

The most successful defense tech companies consistently demonstrate deep industry knowledge through strategic thought leadership initiatives. According to a 2023 study, 89% of B2B decision-makers say thought leadership content has enhanced their perception of an organization.

article thumbnail

Ethics in PR Crises: A Leadership Guide to Crisis Prevention

5W PR

Studies show that 63% of consumers will stop buying from brands they don’t trust. This requires ongoing commitment from leadership, regular training and assessment, and the courage to prioritize long-term trust over short-term gains. Public relations crises can destroy decades of brand equity in mere hours.

Ethics 78
article thumbnail

Managing Financial Technology Crises: A Leadership Guide to PR, Media, and Reputation Recovery

5W PR

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. Success requires combining robust systems with human judgment and authentic leadership.

article thumbnail

Digital PR Strategies For Martech Startups: A Leadership Guide

5W PR

But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles. The post Digital PR Strategies For Martech Startups: A Leadership Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

article thumbnail

Crisis Management in Health Tech: A Leadership Guide for AI-Driven Medicine

5W PR

A study by the Healthcare Information and Management Systems Society (HIMSS) found that companies with pre-established crisis plans resolved incidents 60% faster than those without such preparation. Organizations must establish robust monitoring systems and response protocols.