Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

B2B 96

B2B Leadership Study Marketing 96

Sword and the Script

MAY 11, 2021

One of the biggest frustrations in the marketing and PR profession today is the lack of understanding from the leadership. When the time comes to pitch your plan to the leadership, you begin to realize they don’t have a clue what you’re talking about. Among the companies we studied, the average top management team has nine members.

Study 108

Study Company Leadership Marketing 108

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. Here’s a quick roundup summarizing those studies.

Communications 189

Communications Study Media Pitching 189

The Proactive Report

APRIL 6, 2021

Figure out a content strategy that will build trust and thought leadership. The post Domain Authority, Trust, and Thought Leadership appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. How can you include this information in your PR plans? Always be open to the concerns of your community.

Leadership 147

Leadership Digital PR Social Media Media 147

PRSay

FEBRUARY 28, 2022

In surveys conducted in November, 73 percent of respondents perceived that disinformation — which the study defines as “deliberately misleading or biased information” — is widespread about the coronavirus vaccine. Seventy percent believe that disinformation has a negative effect on society and well-being.

Study 197

Study Newspapers Local Survey 197

PRSay

NOVEMBER 7, 2022

The study does not specify the sources of information that people encounter on social media, meaning that the information could come from any social media user. Among survey respondents 18–29 years old, half say they have “some” or “a lot” of trust in the information they see on social media.

Social Media 158

Social Media Media Study Survey 158

Sword and the Script

MAY 17, 2022

Among the recommendations Forrester offers in its paper include this: “Provide a mix of digital content assets, including case studies, articles, reports, and interactive tools to reach buyers who are seeking information online.”. Advice for managing more interactions, scrutiny and complexity. Image credit: Unsplash.

B2B 124

B2B Study Survey Case Study 124

Sword and the Script

NOVEMBER 5, 2020

A study, commissioned by Salesforce and conducted by the custom content arm at Forbes, found “revenue growth is linked” to employee experience (EX). The study suggests this viewpoint was even higher among sales and marketing types. Other studies show the cost of replacing an employee ranges between 1.5-3x

Study 123

Study Employee Survey Leadership 123

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 348

B2B Company Case Study Conference 348

Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

Agility PR Solutions

FEBRUARY 24, 2019

Studies point to several factors impacting women’s rise to the C-suite, including work-life considerations […]. The post Mind the gap—how PR can move more women into leadership positions appeared first on Agility PR Solutions.

Leadership 150

Leadership Agency Study Industry 150

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Whether the goal is to launch a new product, drive web traffic, or create a leadership brand position, Crenshaw extends PR tools and tactics beyond the limits of the traditional to create both earned coverage and word-of-mouth in order to build brands. ###.

Branding 177

Branding Brand Study Communications 177

Sword and the Script

AUGUST 17, 2021

Nearly nine in 10 (88%) to the Creativity in PR study “believe creativity will be either ‘extremely’ or ‘very’ important to business recovery post-Covid.” The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”.

Creativity 108

Creativity Study Publicity Ethics 108

Onclusive

JULY 13, 2021

Company, brand and spokespersons: Track soundbites for a company, brand or spokesperson based on what is resonating with the media, customers and other stakeholders to shape marketing, thought leadership and PR strategies for greater impact Create earned, owned and paid media campaigns based on soundbite performance. Read the full case study.

How To 370

How To Case Study Social Media Biotechnology 370

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Communications Study 52

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Publicity 163

Publicity Study Survey Communications 163

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. FleishmanHillard’s “2021 Authenticity Gap” study (PDF here ) examines the actions that brands must take to meet consumer expectations. Illustration credit: jozefmicic ].

Consumer 109

Consumer Study Company Survey 109

Sword and the Script

JULY 12, 2016

Igniyte , a UK-based PR firm, commissioned a study of 508 managers finding, “40% of UK managers surveyed cite their higher management team as the biggest risk to a PR crisis.”. According to this study, potential triggers ought to include potential comments and actions of executives. foreseeing all the potential triggers.

Crisis 60

Crisis Study Leadership Crisis Communications 60

PRSay

JANUARY 13, 2022

When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds.

Crisis 176

Crisis Study Crisis Communications Communications 176

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The full study covers a lot of ground and is an easy read.

Communications 156

Communications Study Technology Survey 156

Agility PR Solutions

FEBRUARY 25, 2019

Studies show that diversity in businesses increases revenue by 19 percent and company performance and productivity by up to 35 percent. The post 4 in 5 workers say diverse leadership increases company revenue appeared first on Agility PR Solutions. employees from ages 25-80 how diverse their […].

Leadership 100

Leadership Company B2B Agency 100

Buzzstream

JULY 7, 2021

As you read through this case study, you’ll see the unique circumstances and outcomes that make a page authority growth approach the right fit for a given website. Strategy #5 Thought Leadership. For this tactic, we leveraged the expertise and authority of the leadership team at Truliant. The Strategy.

Case Study 113

Case Study Strategy Study Brand 113

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Often companies have surveys or case studies that contain great data points. Thought leadership. Meet and greet! We do this through a meet-and-greet pitch.

Pitching 347

Pitching Case Study Leadership Media 347

Agility PR Solutions

FEBRUARY 3, 2020

A new research study from […]. The post 5 elements of stakeholder-centric leadership that lead to stronger financial performance appeared first on Agility PR Solutions. Today’s execs want to embrace their duties as stewards of corporate responsibility and cater to the interests of all their stakeholders, not just investors.

Financial 78

Financial Leadership Corporate Study 78

Doctor Spin

JANUARY 13, 2023

PR Case Study: MrBeast Burgers Later in 2020, the famous Youtuber MrBeast (Jimmy Donaldson) opened up MrBeast Burgers , a virtual restaurant. link] This post was originally published on Influencer-Started Businesses: Leadership by Popular Demand ">Doctor Spin | The PR blog. 2023, January 12). 4 Feed (film). 2022, December 26).

Leadership 52

Leadership Wikipedia Film Case Study 52

Sword and the Script

OCTOBER 23, 2018

For example, an AM is very reluctant to ask customers to do a case study with marketing, when they’d rather save that “ask” to support sales activities – cross-sell, upsell, retention, or sales reference. The post 5 Important Planning Considerations from a B2B Content Marketing Study appeared first on Sword and the Script.

Content Marketing 143

Content Marketing B2B Study Marketing 143

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. In fact, under Barra’s leadership, GM’s share price has been consistently higher than prior to her joining.

Leadership 71

Leadership Reputation Employee Brand 71

Onclusive

FEBRUARY 24, 2021

At the time, Equilar was using the Cision media monitoring platform, which was addressing some of their needs but did not meet the standard they required to refine their PR strategy. They turned to the Onclusive Pro tool which produced the results they needed at a more effective cost.

Communications 195

Communications Case Study Media Relations Pitching 195

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

Marketers need guidance, and these changes are the perfect way for ad tech companies to use thought leadership to assure brands that they are not alone. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. All players are working on solutions to keep advertising effective. .

Privacy 434

Privacy Communications Case Study Advertising 434

ImPRessions - Crenshaw Communications

MARCH 4, 2021

A recent Pew study that measured the public’s ability to distinguish between five opinion statements and five factual ones found that many Americans have trouble doing so. In fact, a 2018 study by Yale University discovered that op-ed pieces in newspapers do, in fact, change minds. The Importance of thought leadership .

Social Media 317

Social Media Media Study Newspapers 317

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Thought leadership events keep on giving. Customer case studies sell benefits. Case studies tend to be far shorter than white papers, and they don’t typically require in-depth research beyond the interview with the customer. While case studies are clearly self-serving, if the story is good enough, they will find a good home.

Case Study 398

Case Study B2B Pitching Media 398

ImPRessions - Crenshaw Communications

JUNE 24, 2021

We collaborate with survey and other market research partners to create relevant insights and fresh data for clients to make news, share with customers, or drive a leadership position in their sector. . They grasp “thought leadership”. Real thought leadership is about harnessing the power of ideas, insight, innovation, and influence.

B2B 278

B2B Pitching Agency Leadership 278

PRSay

JANUARY 17, 2019

According to a study by executive outplacement firm Challenger, Gray & Christmas, a total of 1,452 CEOs left their posts in 2018, marking the highest number of departures since 2008’s 1,484 and a 25.2 Boards are anticipating a changing environment and putting leadership in place who are capable of succeeding in it.”.

Study 87

Study Ethics Leadership Publicity 87

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the second post, I explained how to describe your IP in simple and clear terms (see the case study below for another example).

Marketing 266

Marketing Case Study Branding Brand 266

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. The articles in the study included only earned media content (no owned or social media) published via digital media (no print or broadcast). What is PR Attribution ?

Publicity 370

Publicity Consumer Media Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity. In 2022, the number of monthly U.S.

Pitching 365

Pitching Interviews B2B Brand 365

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Reputation Management.

Social Media 370

Social Media Crisis Communications Reputation Media 370