Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. Read more: Early stage B2B tech startups dont invest enough in marketing [peer-reviewed study] Number 2. was changing my profession.

B2B 153

B2B Marketing Leadership Study 153

Sword and the Script

SEPTEMBER 24, 2024

A “reference” could be a case study , participation in a marketing event, a quote for the media, or an interview with an analyst, to name a few. One study found roughly two-thirds of B2B marketers had no direct communication with customers. This is a true leadership challenge because the change has to be cultural.

B2B 147

B2B Case Study Study Conference 147

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Thought leadership. Marketing teams are spread thin. Performance marketing and customer marketing are the only two areas getting attention. >>> Need an extra pair of hands? Too little.

B2B 186

B2B Marketing Survey Analysis 186

5W PR

FEBRUARY 23, 2025

Data from a recent Nielsen study shows that TikTok users spend an average of 95 minutes per day on the platform, making it a prime channel for reaching younger audiences. Studies indicate that 73% of players respond positively to brands that consistently promote responsible gaming alongside success stories.

Social Media 78

Social Media Leadership Strategy Media 78

PRSay

JANUARY 16, 2025

In my head, I could see the text from my APR study guide: Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends. That is as far from public relations as you can get. Teresa Valerio Parrot , Ed.D.,

Ethics 146

Ethics Publicity Crisis Film 146

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And then I call it leadership-level strategy: Can you connect your actions to the mission and vision of the company? I think leadership has become a passion of mine within the business, but it’s really developed.

SEO 62

SEO Study Brand Branding 62

5W PR

FEBRUARY 1, 2025

According to a study by Marketing Advisory Network, companies with structured advocacy programs are 2.3 Building an Effective Employee Advocacy Program Creating a successful employee advocacy program requires careful planning and execution. times more likely to report increased lead quality.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

APRIL 5, 2025

A crisis PR response typically involves multiple elements: rapid assessment of the situation, development of key messages, coordination with leadership and stakeholders, media relations, and ongoing monitoring of public sentiment. According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Remote PR Jobs

MAY 12, 2025

In exchange, you can ask for testimonials, detailed case studies, and referrals that you can use to build your site and client base. Even if you dont manage to secure a project right away, connections can help spread your message. Offering a limited-time founding client rate to 23 businesses could be helpful.

How To 152

How To System LinkedIn Google 152

PRSay

JANUARY 3, 2025

According to one study , 50% of consumers say they can tell the difference between AI-generated content and authentic content created by humans. This is especially relevant as generative artificial intelligence (GenAI) tools like ChatGPT, Claude, and Gemini allow brands to create endless content for a nominal cost.

Trends 97

Trends Brand Branding Publicity 97

5W PR

NOVEMBER 12, 2024

Thought Leadership Elevating company executives as thought leaders within their sector can boost credibility and draw attention. Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field.

Product Launch 78

Product Launch B2B Industry Case Study 78

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. Meaningful change requires change in each of these areas: leadership, flexibility, life stage support, behaviour change, and structural and organisational reform. Both are men.

Publicity 94

Publicity Leadership LinkedIn Exercises 94

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. million annually through energy efficiency programs while generating positive press coverage that reinforced their leadership in sustainable operations.

Energy 78

Energy Education Employee Training 78

5W PR

MAY 9, 2025

According to a 2023 Ponemon Institute study, companies that detected and contained a breach within 200 days saved an average of $1.12 Learning from PR Failures Case Study: The JLR Silence Jaguar Land Rover’s response to their March 2025 breach illustrates common PR pitfalls. million compared to those that took longer.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

5W PR

FEBRUARY 9, 2025

LinkedIn’s publishing platform gives founders a free outlet for thought leadership content that can catch media attention. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

OCTOBER 14, 2024

Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Marketing 78

The Proactive Report

DECEMBER 11, 2024

The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

JANUARY 29, 2025

According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights. Setting Common Goals Both PR and content teams should work toward shared objectives that support business growth.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

JUNE 5, 2025

Recent studies show that companies with established crisis management protocols recover 30% faster from adverse events compared to those without structured response plans.

Crisis 78

Crisis Strategy Crisis Management Communications 78

5W PR

APRIL 25, 2025

Research and Preparation Before reaching out to journalists, study their recent articles, social media presence, and areas of focus. A study by PR Newswire found that journalists are 85% more likely to open emails from known contacts, emphasizing the value of established relationships.

Media Relations 78

Media Relations How To Media Crisis Communications 78

5W PR

APRIL 13, 2025

The most effective customer transformation stories follow a clear narrative arc: The struggle/pain point that led them to seek a solution Their journey of discovering and trying the supplement The specific results and improvements they experienced How their life has changed as a result Their emotional transformation alongside the physical changes Social (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

Sword and the Script

JUNE 24, 2025

Rigorous study shows marketing turnover has a high cost and lasting impact; demonstrates the importance of continuously investing in the marketing team When a marketing team turns over a team member, two things happen: 1) the value of the brand falls; and 2) customers hear more negative news about the company.

Employee 153

Employee Study Marketing Data 153

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Typically, I like to dive into trends and industry studies and reports.

Google 170

Google Course Survey YouTube 170

5W PR

MAY 17, 2025

A study by the Society for Human Resource Management found that role-specific training improved crisis response effectiveness by 65%. Studies show that organizations performing quarterly assessments maintain 60% higher crisis readiness levels. times more likely to respond effectively to emergencies.

Training 78

Training Employee Crisis Exercises 78

5W PR

MARCH 31, 2025

This includes keeping track of clinical studies referenced, expert opinions cited, and any modifications made during the review process. Building a Compliance-Focused PR Culture Creating a culture that prioritizes both effective communication and regulatory compliance requires ongoing commitment from leadership and staff.

Guidelines 78

Guidelines Crisis Communications Healthcare Education 78

5W PR

MAY 29, 2025

Case studies showing how companies integrated payment features to increase sales or improve customer experience tend to generate strong coverage. PR teams should focus pitches on specific use cases and quantifiable results rather than future possibilities.

Financial 78

Financial Technology Case Study Measurement 78

5W PR

MAY 2, 2025

A recent study showed advertisers lost $81 billion to fraud in 2023 – leading with this statistic in pitch emails immediately demonstrates relevance to journalists’ readers. Positioning Executives as Industry Experts Media training your leadership team pays long-term dividends.

Strategy 78

Strategy Privacy Advertising Advertising 78

5W PR

JULY 11, 2025

According to a PwC Healthcare study, 79% of consumers say transparent communication during a crisis influences their long-term trust in healthcare organizations. Managing Crisis Communication and Negative Feedback Every health tech company faces challenges, but how you respond shapes public trust.

Consumer 78

Consumer Healthcare How To Privacy 78

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Build a Strong Online Presence In today’s digital age, a robust online presence is essential for establishing credibility and attracting media attention.

How To 78

How To Media Case Study Technology 78

5W PR

JULY 12, 2025

By developing relationships with technology and defense journalists, companies can secure coverage that highlights their technical leadership and impact. Case studies of employee career journeys demonstrate real growth potential. Media relations also play a key role in showcasing innovation.

Company 78

Company Employee Training Education 78

PRSay

JUNE 27, 2025

In their piece, Cherenson and McGrath cite a study by researchers from the University of London, Yale University, New York University, and other leading institutions, which suggests that advances in AI portend a new era of sophisticated disinformation operations that pose significant risks to society.

Communications 68

Communications System Study Policies 68

PRSay

MAY 12, 2025

Multiple studies and models have found that shifting to 100 percent clean energy will cost less than doing nothing. Develop a dedicated project website where residents can find important project details, environmental impact studies, FAQs and opportunities to share their feedback. times what we spent in the 1980s.

Energy 108

Energy Communications Local Policies 108

5W PR

MARCH 20, 2025

This includes white papers, case studies, and thought leadership pieces that address key government concerns like cybersecurity, interoperability, and cost efficiency. This requires careful balance in communications: Technology Leadership Demonstrate innovation without overstating capabilities.

Government 60

Government Technology Case Study Leadership 60

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. This high engagement rate makes podcasts particularly valuable for PR professionals looking to communicate complex messages or establish thought leadership.

Brand 78

Brand Branding Storytelling Exercises 78

5W PR

MAY 19, 2025

PR teams can facilitate case studies, testimonials, and success stories from healthcare providers and patients. Social media strategies should focus on: Content creation that demonstrates thought leadership and industry expertise is essential. This strategy helped them build credibility with both consumers and healthcare professionals.

Healthcare 78

Healthcare Crisis Communications Survey Measurement 78

5W PR

MAY 17, 2025

The first step involves assembling a crisis response team that includes representatives from PR, legal, IT security, and executive leadership. A study by the Ponemon Institute found that organizations that disclosed breaches within 30 days experienced 29% lower costs than those that delayed longer.

Crisis Communications 78

Crisis Communications Insurance Insurance Publicity 78

5W PR

JUNE 30, 2025

Recent studies show that 65% of consumers now interact with brands through voice-enabled devices, while 83% expect companies to protect their personal data proactively. A recent study by the Digital Marketing Institute found that 79% of consumers will stop engaging with brands they don’t trust with their personal information.

Trends 78

Trends Privacy Storytelling Measurement 78