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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability.

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How kind leadership results in better recruitment, retention, collaboration, engagement, and innovation

Agility PR Solutions

A new research report from IT and professional staffing, consulting, managed solutions firm Signature Consultants examines the impact of kind leadership and cultural values on key business and talent outcomes and the degree to which U.S. According to the firm’s second annual Humankindex Study, 70 percent of C-suite […].

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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New research identifies urgent need for moral leadership, but few CEOs demonstrate it

Agility PR Solutions

employees want greater moral leadership from their managers and CEOs—but that demand outpaces supply. A new study from The HOW Institute for Society reveals that 88 percent of employees believe the need for moral leadership is more urgent now than ever, yet only 16 percent of managers and a mere […].

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Overcoming the Leadership Gap (With Fewer Leaders)

Doctor Spin

We must find a way to bridge the leadership gap. Leadership is critical to any successful organisation, and developing influential leaders is essential for long-term success. A Gallup study examining corporate leadership and management found that only 10% of employees are natural leaders. The bad news?

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How To Create a Successful Thought Leadership Strategy

Shift Communications

We define the ask as thought leadership strategy. While it may seem like a simple activity — where clients just tell us what their leaders want to talk about and we magically secure coverage around said topic — successful thought leadership is actually quite complex. Step 1: Beware thought leadership in disguise.