ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

10:00 am I study a report on a client competitor that shows three media mentions for the month. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. It feels a little cloak-and-dagger.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

10:00 am I study a report on a client competitor that shows three media mentions for the month. Today the client tells us about a new product launch scheduled for early next year. It’s exciting, and we discuss dates for a full briefing with the product team. 10:30 am Client meeting. It feels a little cloak-and-dagger.

Product Launch 321

Product Launch Meeting Report Technology 321

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Don’t make research a sales pitch. This is meant to be a soft sell, not a hard commercial pitch.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a company’s leadership isn’t willing to commit to a PR program, it may be challenged from the start. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. There’s no buy-in at the top . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Thought Leadership Isn’t A Content Strategy. Companies and key influencers with an established online presence often have more reach than the publications they pitch.”.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) come in handy when working so closely with media. You earned your new title and responsibilities, but does everyone else buy into that?

Product Launch 60

Product Launch Newspapers Agency Journalism 60