Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. A list of articles that include your messaging doesn’t tell the whole story. Know how well your messaging works.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. The session will offer both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. We are often cited in major publications such as the Wall Street Journal, The New York Times, CBNC and Economist, which use our data as backup for their stories around corporate leadership.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 9, 2021

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe”. Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. What is PR Attribution ? Research methodology. Want more insights?

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measuring the performance of your key soundbytes should be an essential part of your ongoing PR evaluation efforts. Measure success.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Using an objective-setting and measurement framework such as the one described above helps communicators to: Create standards and consistent ways to measure success over time.

Strategy 195

Strategy Marketing Measurement eBook 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

OCTOBER 12, 2021

You may also need to invest in new technology tools such as Onclusive that offer comprehensive media monitoring, power media relations workflows, provide PR measurement and reporting, and automate other tasks and responsibilities. Join us for a webinar on How to Build a PR Business Case and Secure the Investment on October 26th.

Resources 195

Resources Technology Data Tools 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

PRSay

APRIL 25, 2024

Your goals should be specific, measurable, achievable, relevant and timed (SMART). Some of these opportunities might be found within your current role or organization through training, professional development, mentorship opportunities or leadership roles. Seek out relevant courses, workshops, seminars and webinars.

Strategy 78

Strategy Brand Branding Leadership 78

Onclusive

MAY 12, 2022

PR Attribution analysis also provides our leadership with the metrics they want to see, including ROI.” ~ Katie Watson, VP of Communications, 23andMe” What is PR Attribution ? Join Onclusive for the How Earned Media Drives Consumer Behavior: A Quantitative Analysis webinar on June 8th. Want more insights?

Consumer 195

Consumer Publicity Media Analysis 195

PRSay

FEBRUARY 23, 2022

First up: PR measurement lets communicators speak the language of the boardroom. As public relations evolves to include data analysis that measures campaign results, communicators might be reluctant to embrace these new tools that have not traditionally been part of the profession. 17 livestream on PRSA’s LinkedIn page. A simple plan.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

Prohibition

SEPTEMBER 1, 2023

This podcast episode delves into: Managership is learned, and leadership is earned Knowing the business numbers Red flags in pitching Common mistakes in running an agency Focussing on client retention Setting achievable client expectations Are you a born leader? A bad manager is the reason why over 75% of people leave their jobs.

Agency 71

Agency Leadership Training Big Data 71

PR 20/20

MAY 9, 2023

We frequently work with clients whose organizations utilize any number of the following methods to engage current members and constituents and attract new ones: Newsletters Marketing emails Magazines Online ads Event sponsorships Speaking engagements Webinars Volunteer opportunities And many more. You’re in luck. Click below for access!

Strategy 81

Strategy Marketing Tools Report 81

Stephen Waddington

APRIL 11, 2020

Thanks to CIPR CEO Alastair McCapra and PRCA Director General Francis Ingham for their leadership. They continue to lobby for measures for those operating as limited companies. The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis.

Crisis 148

Crisis Industry Government Crisis Communications 148

Sword and the Script

MARCH 12, 2024

The researchers then examined three measures of financial performance among the firms including market share, revenue growth and shareholder return. By comparison, “100% of boards now include at least one designated finance expert among their memberships, many boards have multiple finance experts.”

Marketing 136

Marketing Survey Study Comparison 136

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is Thought Leadership ? What is Reputation Management?

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

NOVEMBER 10, 2021

Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Who should be involved Communications should be involved in conducting the PESTLE analysis as a strategic advisor to executive leadership about enhancing corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: How do you measure “share of voice”? Want to view Steve’s full webinar? Catch the replay here !

Measurement 120

Measurement B2C Construction Analysis 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. In niche media, reporters might cover specific areas within your sector, such as technology, philanthropy, leadership, community engagement and economic development.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Don’t mash case studies, white papers, webinars, press releases and blog posts together. It’s true interpersonal and it’s true in leadership and group dynamics. 57% are neutral about trust in NGOs.

Government 136

Government Survey Ethics Media 136

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. First, we had to understand what we were measuring.

Product Launch 40

Product Launch Measurement How To Course 40

Cision

JULY 8, 2015

We sat down with “ Stand Out ” author Dorie Clark before her free Cision webinar and asked her how to identify a “unique” idea and why people are hesitant to bring those ideas to life. In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize.

Skype 120

Skype Conference Leadership Big Data 120

Deirdre Breakenridge

FEBRUARY 23, 2015

It’s fascinating to me just how many people in executive leadership have been resistant to these kinds of discussions. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. What’s the right channel to use? What’s the right timing? Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here.

Company 59

Company Report Government Local 59

Sword and the Script

OCTOBER 22, 2019

Consider these sources: Paid social media – idea for growing exposure of existing thought leadership content, growing subscribers and showcasing your earned media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here.

Marketing 65

Marketing Survey Study B2B 65

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “We Brian Pittman is a veteran journalist, communicator and marketer.

Social Media 98

Social Media Airlines Media Meeting 98

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Communications Conversations

APRIL 1, 2021

Ensure you know your audience, communicate with clarity, and measure your success. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. The skills are definitely transferrable.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 1) “That one tactic isn’t king.

Corporate 73

Corporate Communications Survey Employee 73

Deirdre Breakenridge

JANUARY 7, 2016

Is it brand awareness, thought-leadership, lead generation, etc.? Host a webinar series for customers? Take inventory of the content you have to see what you can use in new and different ways, like turning a blog series into a webinar, or customer feedback into testimonials and case studies. Last but certainly not least…measure!

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. If you enjoyed this post, you might also like: 12 Ways to Leverage Your Existing Investment in B2B Webinars. Check out our services.].

Survey 116

Survey B2B Marketing Interviews 116