Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business also scored well among those who know it best: their employees. Don’t mash case studies, white papers, webinars, press releases and blog posts together. 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Follow your gut.”

Company 189

Company Employee Internal International 189

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Note: This is a reposted blog by our Public Relations Global Network Partner, Michael Diegelmann, cometis AG. For the original blog, please visit here.

Company 59

Company Report Government Local 59

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. But it’s employee retention and engagement that will take priority. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PRSay

FEBRUARY 24, 2017

No audience affects your job security more than your own leadership team. Seek out “ah-ha” measurement moments. Southwest’s communications team experienced a big “ah-ha” measurement moment a few years back that impacted how the airline boarded passengers. “We Brian Pittman is a veteran journalist, communicator and marketer.

Social Media 117

Social Media Airlines Media Meeting 117

Sword and the Script

MAY 29, 2018

It’s not just about content, or search, or conferences, or advertising, or a webinar. 3) “Thought leadership can’t be outsourced. 5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 1) “That one tactic isn’t king.

Corporate 74

Corporate Communications Survey Employee 74

Communications Conversations

APRIL 1, 2021

Ensure you know your audience, communicate with clarity, and measure your success. I enjoyed my time consulting, as it was a much-needed change of pace and a way for me to firmly reestablish myself in the communications space having been in senior leadership for over a decade. The skills are definitely transferrable.

Financial 148

Financial LinkedIn Groups Sports 148

Sword and the Script

JUNE 15, 2021

This conundrum is a leadership challenge for the head of marketing. And as a marketing leader , you have to stay on it – measure progress – and keep it top of mind. He stood up and declared that technology isn’t a competitive advantage, but rather merely infrastructure, like chairs, desks and computers employees need to do their jobs.

Survey 117

Survey B2B Marketing Interviews 117

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

Marketing 52

Marketing Technology Internal International 52

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Southwest Airlines employees celebrate passenger’s 104th birthday. Host free webinars or workshops on a topic related to your industry. 4 Ormont Blumberg, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. So, they must be monitored and analysed closely. Identify de-influencers or detractors Yes, that’s right.

Strategy 370

Strategy Communications Reputation Measurement 370

Ethical Voices

AUGUST 22, 2022

It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. What am I measuring this quarter, next quarter, this year? That is the space from where we measure true success. Heather’s over here getting in this webinar.

Ethics 75

Ethics Communications Agency Technology 75

Onclusive

OCTOBER 3, 2017

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” SimilarWeb) (48%).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers?

Survey 60

Survey Trends Marketing B2B 60

Critical Mention

OCTOBER 24, 2019

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success.

Blogging 68

Blogging Education Resources Creativity 68

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Free Ebook] How to Build an Employee Advocacy Program [link] #employeeadvocacy pic.twitter.com/MIkA7olqa1 — Neal Schaffer (@NealSchaffer) August 19, 2015. Ann Handley (@MarketingProfs) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. It’ll be worth our while. In a word, data.

Marketing 64

Marketing System Data Tools 64

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. When it comes to metrics, the most common measures communicators say they use involves a mix of old and new measures. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

PR Conversations

SEPTEMBER 18, 2014

Prior to the WPRF, Canadian study highlights were shared in an open webinar, thanks to the four Canadian study arm partners. Considering that Canada’s private companies employ three times as many staff as its governments, and exponentially more employees than non-profit organizations, this result is surprising.

Study 99

Study Measurement Survey Education 99

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 20) Mack Collier.

Social Media 120

Social Media Marketing Pinterest Media 120

NewsWhip

MAY 27, 2021

Watch webinar. We talk about aerosol nanometers of size for measuring aerosols. Gannett furloughed from all over, but for example, Gannett furloughed employees, I think, at over 100 newspapers? View our on-demand webinars. #18: May 21, 2021 | 11:30am EST / 4:30pm GMT. Read transcript. We talk about R rates. read more. #17:

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

FEBRUARY 26, 2021

Watch webinar. Or the virus and public health measures.”. You saw at the top the higher levels of trust in business, we really think it’s important that business actively participate in the public conversation, so we’re telling CEOs, you have to get out there, you have to demonstrate leadership on issues.

Brand 78

Brand Branding Media Government 78

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Every employee needs media training.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164