Onclusive

JANUARY 13, 2020

In This Webinar You’ll Learn: How to develop a narrative that lands high-impact stories and boosts influential coverage. How Livongo tracked, measured and reported on the success of their IPO-related content. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 305

Media Relations Media Financial Corporate 305

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

Muck Rack

NOVEMBER 24, 2021

Webinar recap: 6 takeaways from Muck Rack’s State of PR Measurement 2021

Measurement 118

Measurement 118

Onclusive

JANUARY 13, 2020

Join this webinar to learn how Livongo controlled the narrative and leveraged Onclusive to have a successful and award-winning IPO. In This Webinar You’ll Learn: How to develop a narrative that helps land high-impact stories. How Livongo used Onclusive to track, measure and report on the success of their IPO.

Media Relations 150

Media Relations Media Measurement Report 150

Muck Rack

NOVEMBER 25, 2020

Webinar recap: 7 principles for measuring and evaluating PR in 2021

Measurement 137

Measurement 137

The Resolution Blog

MAY 11, 2018

The PR webinar series to super-charge your results, all in one place. We know we all need to learn more but scheduling an hour out of a busy day for a webinar is a challenge. I personally like my webinars to be on-demand, I know some of you do too so here it is; all of my PR webinars past, present and scheduled in one post.

SEO 120

SEO eBook Data Measurement 120

The Resolution Blog

APRIL 30, 2020

We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. If that’s you, we want to help.

Measurement 296

Measurement Blogging Strategy Industry 296

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Storytelling 195

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. Webinar attendees.”.

Measurement 85

Measurement Survey Web Software 85

Onclusive

NOVEMBER 3, 2021

Gone are the days when business success was measured solely by growth and profitability. Webinar Speakers. Corporate reputation is becoming increasingly important for getting and retaining customers, hiring skilled talent and attracting investors. Philip Lynch. Product Director Insights & Social.

Analysis 370

Analysis Corporate Reputation Measurement 370

Onclusive

JANUARY 24, 2022

In this webinar, you’ll learn: Why data and technology are essential to modern media relations How to identify the most impactful authors & outlets for your brand Best practices for crafting and packaging a compelling pitch How to measure success, optimize your strategies, and nurture media relationships in the long-term.

Pitching 370

Pitching Media Data Technology 370

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 3) Webinar benchmarks. 1) Content marketing benchmarks.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Webinar Speakers. Stacey Hedman.

How To 370

How To Internal International Employee 370

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info.

Media 370

Media Measurement Reputation Examples 370

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing. Sara Eberle.

Data 370

Data Advertising Advertising Corporate 370

Onclusive

JUNE 4, 2020

Join this webinar to learn how four of today’s most successful communications executives have leveraged owned media to deliver their brand narrative and drive revenue. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman. VP of Brand & Corporate Marketing. Sean O’Neal. June 25th: 1PM EST / 10AM PST.

Media 370

Media Advertising Advertising Corporate 370

Sword and the Script

JUNE 25, 2020

The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. You can check out forthcoming (and past) webinars by the Heritage Region here. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? No registration is required.

Survey 78

Survey Communications Public Affairs Ethics 78

Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

Measurement 150

Measurement Analysis Data Blogging 150

Onclusive

SEPTEMBER 25, 2020

In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How Coursera has used data to measure the impact of their stories and pivot when needed. How a service-first attitude can help your team craft more compelling stories and pitches. Speaker Info. Arunav Sinha.

Publicity 370

Publicity Measurement Data Employee 370

Cision

MARCH 1, 2021

PR pros from top brands on how they connect their strategies to the bottom line.

Measurement 156

Measurement Strategy Brand Branding 156

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Software 168

Onclusive

OCTOBER 19, 2021

Using a robust media monitoring and measurement solution can help you extract a lot of the data and insights that you need, such as the current industry trends, what has worked or not worked well for your audience, and what the competitors are doing. Step 4: Work out the plan. Step 5: Write the business case. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Ace Membership for Solo Practitioners includes: Access to all our premium content Our entire academic research library Access to all our guides and eBooks Access to tutorial videos and webinars A 15% discount to Measurement Base Camp

Measurement 40

Measurement eBook Video 40

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Marquis Level for Agencies includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 15% discount to Measurement Base Camp for up to 2 employees a year

Measurement 40

Measurement Agency eBook Employee 40

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Onclusive

JANUARY 24, 2022

In this webinar, you’ll learn: Why data and technology are essential to modern media relations How to identify the most impactful authors & outlets for your brand Best practices for crafting and packaging a compelling pitch How to measure success, optimize your strategies, and nurture media relationships in the long-term.

Pitching 195

Pitching Media Data Technology 195

Katie Paine's Measurement Blog

APRIL 10, 2023

The Measurement Maestro Enterprise Level includes: Access to all our premium content Access to all our guides and eBooks Access to Tutorial videos and webinars Access to online course replays A 25% discount to Measurement Base Camp for up to 2 employees a year Access to 2 hours of consulting time with Katie Paine per year (available for annual subscriptions (..)

Enterprise 40

Enterprise Measurement eBook Employee 40

Sword and the Script

JUNE 11, 2020

That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. Webinar] appeared first on Sword and the Script. Indeed, the second top challenge seems related – an “executive team that doesn’t understand comms.”

Survey 88

Survey Ethics Media Relations Report 88

Onclusive

APRIL 5, 2019

Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. In this webinar you’ll learn: Why measure the quality, not just quantity, of your content.

Communications 284

Communications Measurement Strategy Media Relations 284

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. How do you use data and measurement to inform and shape your earned media strategy? How do you currently get executive buy-in for investment in PR and communications?

Industry 221

Industry Crisis Management Measurement Data 221

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Cision

OCTOBER 11, 2016

During our upcoming webinar Influence By The Numbers, Cision Senior VP of Customer Service Heidi Sullivan will show you how to crack the code of influencer marketing. Best practices for measuring the impact of your influencer marketing program. Heidi will be joined on Thursday, October 13 at 1 p.m.

Marketing 120

Marketing Customer Service Community Conference 120

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. A workbook to help you figure out what to measure.

Course 100

Course Measurement Analytics Google 100