Communications Conversations

NOVEMBER 12, 2014

Relatively recently, Verizon joined a number of big companies in the business of brand journalism. ” It’s hardly the first brand to try brand journalism. But, will this brand journalism trend continue? First, there’s the resource issue. Those are resources very few brands have access to.

Journalism 140

Journalism Company Brand Branding 140

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 65

Journalism Brand Branding Advertising 65

Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” Journal of Communication, 54: 55–70.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. You get the best of both worlds.

Pitching 168

Pitching Real Estate B2B Journalism 168

Landis PR

JULY 19, 2021

Although they are not on the list, PRSA San Francisco and Media Bistro are two other great resources for PR professionals. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. Stephane also highlighted L’and , which covers trends affecting the PR industry.

Blogging 119

Blogging Case Study Journalism Resources 119

Bianchi Biz Blog

AUGUST 31, 2023

When looking for resources to help keep up to date on all things trucking, podcasts are a great go-to. These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. So, we’ve done the research for you.

Transportation 89

Transportation Automotive Mobile Interviews 89

Shift Communications

JANUARY 2, 2017

Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. What does the public relations industry have to look forward to in 2017?

Trends 83

Trends Publicity Analytics Software 83

Deirdre Breakenridge

APRIL 13, 2015

(Source: 2015 DS Simon Media Influencers Report) Makes sense – the shrinking media newsrooms lack the resources to produce video. Newspapers, magazines and radio stations never had those resources to start with. Guest Post Media Video journalism news video PR PRESSfeed research Sally Falkow trends'

Video 150

Video Trends Radio Newspapers 150

Critical Mention

JUNE 10, 2020

Social Media is an invaluable Resource for Pitching. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client. Trending Topics Can Work Both Ways . In some cases, pitching a story that capitalizes on those trends is the smart move.

Media 104

Media Pitching Trends Resources 104

Remote PR Jobs

SEPTEMBER 25, 2023

The public values journalism, and people are moving to media channels they trust. Of course, metrics will always vary by program, but even with simple (and free) tools like Google trends and access to web analytics, we can often pinpoint the impact of earned and owned content and social sharing with a fair degree of accuracy.

Mobile 100

Mobile SEO Reputation Web 100

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. PR has the power to change minds due to its conversational nature along with third-party endorsement and advocacy.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against competition, get a seat at the table, and secure more budget and resources. Integrating PR and marketing. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

JUNE 14, 2016

What I want to do in this post is share a list of resources that may help to develop new content ideas. When I shared this resource in the comments of a post, another reader shared that the information that Wordfence shared wasn’t discovered by the Wordfence folks but by a programmer on an industry-specific forum.

Google 120

Google Newspapers Trends Print 120

Deirdre Breakenridge

OCTOBER 16, 2014

So mehow, trends, topics and making connections in social media ( PR Expanded ) sounds like it would take a lot more than 20 minutes to explain. However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ).

Big Data 250

Big Data Data Education Internal 250

Cision

MARCH 3, 2016

The infographic, inspired by the results, shows some of the highlights of the report, including the top trends in journalism, a look at how reporters use social and what skills communicators need to improve. Two-thirds of journalists rate press releases as one of the most important PR resources.

Infographics 120

Infographics Media Journalism Survey 120

Doctor Spin

NOVEMBER 29, 2023

Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. Cultivate visionary thinking : Develop the ability to foresee and articulate future trends and directions.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By

Agency 99

Agency Trends Marketing Survey 99

wiredPRworks

APRIL 20, 2022

In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio. Future trends in marketing and PR. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Don’t be surprised if that article about soaring revenues you landed in the Wall Street Journal nets you a few calls from interested investors. Make your message a positive one and ensure that comes through in your writing.

Publicity 100

Publicity Marketing Pitching Google 100

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. This niche outreach allows the opportunity to not only share your current funding round but secure future business through these industry publications, as seen in VC News Daily , PE Hub , and Wall Street Journal Pro PE. Cut Through the Investment Noise.

Agency 98

Agency Financial Media Training Training 98

Cision

FEBRUARY 16, 2016

Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Sword and the Script

JULY 27, 2021

A case for more media relations resources. Although investment remains the same in some organizations, it could be a point of leverage when asking for more resources if pros have been able to prove success over the past year with increased priorities. ‘If . – Michelle Garrett , PR consultant, Garrett Public Relations.

Media Relations 173

Media Relations Media Pitching Survey 173

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 103

Internal International Travel Tourism 103

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Prohibition

JUNE 2, 2023

Using the skills and experience gained from my journalism background, I quickly established myself as a strong copywriter operating in the B2B space. I’d also suggest to keep updated and familiar with topical social trends, across all platforms. I loved it. My career further developed when I made the move to an agency in Leeds.

Meeting 62

Meeting B2B Social Media Agency 62

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sign up for free ebooks, webinars, and other resources (i.e., Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Newsfile

MARCH 14, 2024

This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. I push myself to stay ahead of trends for my students and it benefits my clients (and vice versa).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JUNE 6, 2023

Uses AI to analyze user generated content to highlight “changes, shifts, and trends in online conversations that teams may have otherwise missed.” Top challenges facing journalism. To that end, the company also announced two other AI related features, which I believe are proprietary. These include: Discovery AI-Based Insight Assistant.

Survey 155

Survey Software B2B Pitching 155

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice.

Creativity 69

Creativity Storytelling Agency Journalism 69

Remote PR Jobs

SEPTEMBER 25, 2023

It’s obviously a supply-side issue and not a demand-side issue,” Bennett said. Companies tend to hire either internal or external PR specialists to help shape and manage their image.

Newspapers 100

Newspapers Publicity Journalism Report 100

Communications Conversations

JUNE 28, 2018

Certainly, with bigger agencies you have more resources at your disposal, but the small agencies I’ve been at also find a way to get it done. If you’re working with good people who want to do good work, no matter who your client is or what your resources are, you’ll find enjoyment in what you’re doing. Why or why not?

Sports 113

Sports Travel Television Agency 113

PRSay

SEPTEMBER 18, 2020

And 16 years later when the company’s CEO wanted to make her head of human resources, a senior executive talked him out of it because he thought others in the C-suite would be uncomfortable with a woman setting their salaries. A broad understanding of public opinion and trends will bring authority to your advice.”.

eBook 187

eBook Policies Government Engineering 187

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. We want to deliver PR results, but we also need to provide a resource for our media contacts. We also host our annual National ¡Bravo!

Automotive 245

Automotive Resources Strategy Consumer 245