Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? What would you drop and why? News releases and their place in 2019. What are the key skills communicators should have and where are they learning these skills?

Communications 208

Communications Analytics Social Media Media Training 208

Ishmael's Corner

APRIL 28, 2015

“In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.”. The best non-fiction storytelling on the planet comes from journalists. Can you imagine? Now, there’s a news flash!

Journalism 60

Journalism Storytelling Exercises Fashion 60

Ishmael's Corner

AUGUST 24, 2014

Instead, it’s the type of business storytelling that’s useful or informative and ultimately helps people in their jobs. I established three primary objectives for Ishmael’s Corner back in 2008 that remain relevant today: Cultivate an industry resource for communication professionals. Eight Predictions for Super Bowl Tweets.

Leadership 164

Leadership Blogging Storytelling SEO 164

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Pivoting from journalism to PR. I knew that journalism was changing,” she said. “I

Meeting 97

Meeting Journalism Employee Storytelling 97

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. How do you resource that? Yeah, it was a pretty big deal.

Case Study 113

Case Study Journalism Study Instagram 113

The Hoffman Agency

FEBRUARY 16, 2021

I’m lucky enough to be at an agency where growth opportunities are endless, and resources are everywhere. And with that, the agency has helped me to become a better storyteller. During our agency’s famous storytelling workshop, I received some of the best advice to date – practice your creative writing everywhere.

Creativity 69

Creativity Storytelling Agency Journalism 69

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. A great example is this post on “engagement journalism.” Better Writing Blogs. Smart Blogger. Media Shift.

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Stability, on the other hand, stalls growth. ET, to discuss change and social media. Its mission? To change the perception or PR.

Community 150

Community Social Media Media Education 150

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. Instead of following her initial path into journalism post graduation, she opted to become a teacher, recalling, “it was an amazing job, and still the hardest job I’ve ever had.

Meeting 86

Meeting Education Journalism Resources 86

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. Find out what modules you should pay most attention to, and what other resources can complement your understanding. Take your storytelling to the next level: Find some other great tools that should be in the toolkit? Christopher S.

Google 60

Google Video Marketing Storytelling 60

PRSay

NOVEMBER 20, 2018

When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin. Email: dean.essner@prsa.org.

Internal 85

Internal International Travel Tourism 85

Solo PR Pro

DECEMBER 27, 2022

He plans to pursue the fellowship from PRSA in 2023 while continuing to be a trusted resource to clients and contacts. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards. Congratulations to all!

Print 58

Print Financial Journalism Healthcare 58

Landis PR

OCTOBER 25, 2021

Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Create a resource for up-to-date information that’s user-friendly and dated. Embrace storytelling. COVID information fatigue is high. Now is the time to experiment.

Healthcare 98

Healthcare Communications Measurement Resources 98

Ishmael's Corner

DECEMBER 7, 2014

I don’t think Rem Rieder, editor of the American Journalism Review, is going to be happy. Drilling down to the White House-created content, the press backgrounder reads like journalism starting with the absence of superlatives in the headline, “Strengthening Community Policy.”. 5 and Dec.

Journalism 108

Journalism Local Storytelling Policies 108

wiredPRworks

APRIL 20, 2022

Storytelling success stories. Organizations have learned to win by developing what David calls a “Fanocracy” – (the subject of his Wall Street Journal bestseller) – tapping into the mindset that relationships with customers are more important than the products they sell to them. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

OCTOBER 10, 2019

Yes, video storytelling is at an all-time high in terms of interest. ” I’d be doubling down on finding resources that could help me measure, track and analyze every piece of data we had. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list.

Brand 79

Brand Branding Survey Conference 79

Cision

FEBRUARY 3, 2017

It is no longer credible for a company to say one thing and perform another, when so many design, social media and digital marketing resources exist to optimize results. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside.

SEO 120

SEO Creativity Mobile Journalism 120

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Polaris

DECEMBER 14, 2014

My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Most Useful Offline Reference Resource: Fascinate, by Sally Hogshead.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars, and other resources (i.e., a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

JUNE 25, 2015

Here are 10 easy ways to maximize new press using your own internal resources: 1. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Instead, play an active role in getting the most out of the coverage. Share on social media. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. Certainly, with bigger agencies you have more resources at your disposal, but the small agencies I’ve been at also find a way to get it done. You got your degree in journalism, like many in our field. Why or why not?

Sports 113

Sports Travel Television Agency 113

Ishmael's Corner

MARCH 22, 2015

For example, because communicators typically come from an English, mass comms or journalism background dominated by words, the transition to visual storytelling can be a challenge. Uncategorized award winning PR blog Bulldog Digital Awards visual storytelling' Or write about it.

Storytelling 60

Storytelling Blogging SEO Corporate 60

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Advertising Age Online. Search Engine Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Doctor Spin

MAY 30, 2023

Learnings from the “Prince of Humbugs” PR Resource: The Conversion Theory PR Resource: The Amplification Hypothesis “There’s No Such Thing as Bad Publicity” “The Greatest Show on Earth” Phineas Taylor Barnum: “There’s No Such Thing as Bad Publicity” Phineas Taylor (P.T.) Journal of Personality and Social Psychology, 95 (4), 810–825.

Publicity 52

Publicity eBook Ethics Resources 52

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? It’s such a waste of resources. And storytelling is a key part of that.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

DECEMBER 4, 2018

Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 13) Storytelling the hottest trend in PR in 2018. Read more: A CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing.

Survey 103

Survey Marketing B2B Content Marketing 103

Barokas

JANUARY 9, 2019

Any company looking to have a huge year in marketing in PR must be ready to bolster those goals with adequate resources. Sure everyone wants coverage in the Wall Street Journal, but is a mention there going to make more of an impact for your business than an in-depth feature in a key vertical publication? Who cares and why?

Strategy 60

Strategy Media Pinterest Storytelling 60

Communications Conversations

DECEMBER 5, 2019

My background in journalism, public relations, communications and advocacy has been a great fit for this work. From a very basic standpoint, I think more companies should be proactive with employer branding and devote resources to this sort of position. But one thing that ties into so many of my upcoming projects is storytelling.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

The Hoffman Agency

AUGUST 12, 2019

I’m glad puzzle pieces come in different shapes and sizes, and we’re not faced with the daunting task of creating a work of art without the resources needed. However, when you assemble communicators and writers in a room for an hour, the conversation is bound to bloom into the intricacies of storytelling. .

Storytelling 28

Storytelling Trends Media Training Report 28

Mindful Marketing

JUNE 15, 2015

Drew launched the AMI blog in 2012 as a resource to agency leaders. The Wall Street Journal calls him “one of 10 bloggers every entrepreneur should read.” I think storytelling is most appealing and effective when you figure out the human/emotional element in the story. How do you approach story telling?

Interviews 50

Interviews Marketing Financial Insurance 50

Solo PR Pro

AUGUST 18, 2015

The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University. Doing More with Less: Tools, Tips and Resources (this link goes to the presentation in Slideshare)- Kellye Crane, Founder, Solo PR Pro.

Conference 40

Conference Community Small Business Storytelling 40

Onclusive

SEPTEMBER 13, 2023

In terms of email follow-ups, resources recommend an average waiting time of two to four days. Remember, your follow-up is a great opportunity to offer additional resources or info beyond what you offered in your initial message to prompt a response. But as we mentioned, journalists receive numerous pitches every day.

How To 195

How To Resources Pitching Tools 195

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Be resourceful and respectful. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. I believe it. Look at newspaper “stories” today?

Storytelling 100

Storytelling Resources Journalism Examples 100

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. Reached a different audience than those who read about our Series B in TechCrunch, Wall Street Journal, etc. Yes, we did that.).

Employee 40

Employee LinkedIn Engineering Leadership 40